Media Management Introduction

1. Media management

2. What is Media Management?
Media management is seen as a business
administration discipline that identifies
and describes strategic and operational
phenomena and problems in the
leadership of media enterprises.
Media management contains the
functions strategic management,
procurement management, production
management, organizational
management and marketing of media
enterprises.

3. The four functions of media management

4. Plan
It is the foundation area of management. It is the base upon
which the all the areas of management should be built.
Planning requires administration to assess where the company
is presently set, and where it would be in the future.
From there an appropriate course of action is determined and
implemented to attain the company’s goals and objectives.
Planning is unending course of action. There may be sudden
strategies where companies have to face. Sometimes they are
uncontrollable (both internal / external) . Depending on the
conditions, a company may have to alter its course of action in
accomplishing certain goals.

5. Plan
This kind of arrangement is known as strategic
planning.
In strategic planning, management analyzes
inside and outside factors that may affect the
company and so objectives and goals. Here
they should have a study of strengths and
weaknesses, opportunities and threats.
For management to do this efficiently, it has to
be very practical and abreast of key trends.

6. Organize
Management must organize all its resources
well before in hand to put into practice the
course of action to decide that has been
planned in the base function.
Through this process, management will now
determine the inside directorial configuration;
establish and maintain relationships, and also
assign required resources.
While determining the inside directorial
configuration, management ought to look at
the different divisions or departments.

7. Organize
They also see to the harmonization of
staff, and try to find out the best way to
handle the important tasks and
expenditure of information within the
company.
Management determines the division of
work according to its need. It also has to
decide for suitable departments to hand
over authority and responsibilities

8. Direct
Working under this function helps the management to
control and supervise the actions of the staff.
This helps them to assist the staff in achieving the
company’s goals and also accomplishing their personal
or career goals which can be powered by motivation,
communication, department dynamics, and department
leadership.
Employees those which are highly motivated generally
surpass in their job performance and also play an
important role in achieving the company’s goal.

9. Direct
They come about with prize and incentive
programs based on job performance and
geared in the direction of the employees
requirements. It is very important to
maintain a productive working environment,
building positive interpersonal relationships,
and problem solving. And this can be done
only with Effective communication.

10. Direct
Understanding the communication
process and working on area that
need improvement, help managers
to become more effective
communicators.
The finest technique of finding the
areas that requires improvement is
to ask themselves and others at
regular intervals, how well they are
doing. This leads to better
relationship and helps the managers
for better directing plans.

11. Control
Includes establishing performance standards which are
of course based on the company’s objectives.
It also involves evaluating and reporting of actual job
performance. When these points are studied by the
management then it is necessary to compare both the
things.
This study on comparison of both decides further
corrective and preventive actions. In an effort of solving
performance problems, they should straightforwardly
speak to the employee or department having problem.
On the contrary, if there are inadequate resources or
other external factors disallowing standards from being
attained, management have to lower their standards as
per requirement.

12. Control
The controlling processes as in comparison with other three, is an unending process. With this
management can make out any probable problems. It helps them in taking necessary preventive
measures against the consequences.
Effective and efficient management leads to success, the success where it attains the objectives and
goals of the organizations. Management not only has to see the needs of accomplishing the goals but
also has to look in to the process that their way is feasible for the company. A communication plan
includes:
-Target audiences
-Key messages
-A budget
-A calendar for message release

13. Public Relations
Public relations include ongoing activities
to ensure the overall company has a strong
public image. Public relations activities
include helping the public to understand
the company and its products.
Often, public relations are conducted
through the media that is, newspapers,
television, magazines, etc.

14. Definition
• Aspect of communications that involves promoting
a desirable image for a person or group seeking
public attention.
• Public relations (PR) is the art of managing
communication between an organization and its key
publics to build, manage and sustain a positive
image.
• One of the earliest definitions of PR was coined by
Edward Bernays. According to him, "Public Relations
is a management function which tabulates public
attitudes, defines the policies, procedures and
interest of an organization followed by executing a
program of action to earn public understanding and
acceptance."

15. Mass Media Men Employed
Later, PR practitioners were—and are still often—recruited from the ranks of
journalism. Some journalists, concerned with ethics, criticize former colleagues
for using their inside understanding of news media to help clients receive
favorable media coverage.
Despite many journalists' discomfort with the field of public relations, well-paid
PR positions remain a popular choice for reporters and editors forced into a
career change by the instability of the print and electronic media industry.

16. PR Standards
In 1950 PRSA enacts the first "Professional Standards for the Practice
of Public Relations," a forerunner to the current Code of Ethics, last
revised in 2000 to include six core values and six code provisions.
The six core values are "Advocacy, Honesty, Expertise, Independence,
Loyalty, and Fairness."
The six code provisions are "Free Flow of Information, Competition,
Disclosure of Information, Safeguarding Confidences, Conflicts of
Interest, and Enhancing the Profession."

17. Methodology
Public relations describes the various
methods a company uses to
disseminate messages about its
products, services, or overall image
to its customers, employees,
stockholders, suppliers, or other
interested members of the
community. The point of public
relations is to make the public think
favorably about the company and its
offerings.

18. Tools Employed for PR
Commonly used tools of public relations include:
• News releases
• Press conferences
• Speaking engagements
• Community service programs

19. Difference between PR and Advertisement

20. Difference between PR and Advertisement
Although advertising is closely related to public relations—as it too is
concerned with promoting and gaining public acceptance for the
company's products—the goal of advertising is generating sales,
while the goal of public relations is generating good will.
The effect of good public relations is to lessen the gap between how
an organization sees itself and how others outside the organization
perceive it.

23. Goals of Public Relations
Goals of public relations are to create, maintain, and protect the organization's
reputation, enhance its prestige, and present a favorable image.
Studies have shown that consumers often base their purchase decisions on a
company's reputation, so public relations can have a definite impact on sales
and revenue.
Public relations can be an effective part of a company's overall marketing
strategy.
In the case of a for-profit company, public relations and marketing should be
coordinated to be sure they are working to achieve the same objectives.

24. Goals of Public Relations
Another major public relations goal is to create good will for the
organization. This involves such functions as employee relations,
stockholder and investor relations, media relations ,and community
relations.
Public relations may function to educate certain audiences about
many things relevant to the organization— including the business in
general, new legislation, and how to use a particular product—as
well as to overcome misconceptions and prejudices.
For example, a nonprofit organization may attempt to educate the
public regarding a certain point of view, while trade associations
may undertake educational programs regarding particular
industries and their products and practices.

25. Public Relations Involves
1. Evaluation of public attitudes and opinions.
2. Formulation and implementation of an organization's procedures
and policy regarding
Communication with its publics.
3. Coordination of communications programs.
4. Developing rapport and good-will through a two way
communication process.
5. Fostering a positive relationship between an organization and its
public constituent.

26. The Worst PR Disaster of 2015
“They wrote code that fundamentally changed how
the company’s diesel cars worked. The altered
software affected engine emissions, mileage, cost,
and power—all things that auto executives care
about. In other words, while it’s technically possible
to install such software, it’s hard to imagine that it
could have gone unnoticed.”

27. AND

29. Next Up…Crisis Management
Cancer!