1. Paper + Ink Publishing
AHMED KHAYYAT, ABDULAZIZ AL SAKRAN, JESSICA HORNSBY, MANJU
HASSAN, SHIHINTHA SHARIF

2. About Us…
Founded
in
2013
by
five
University
of
Dallas
students
Serving
mainly
the
needs
of
the
University
of
Dallas
community
Specialized
in
digital
document
edi@ng
and
prin@ng
services
Have
established
a
significant
market
share
in
Irving
area
by
cornering
the
UD
market

3. IniJaJves in 2015
To
offer
delivery
services
To
add
addi@onal
laptops/
desktop
computers
To
add
addi@onal
staff
members
Begin
hos@ng
a
customer
website
• Customer
account
and
order
history
• Upload
documents
• Order
requests

4. Investment Opportunity
Company
valued
at
$100,000
• Based
on
valua@on
of
assets
plus
valua@on
of
goodwill
Asking
for
investment
of
$10,000
for
10%
ownership
of
company

5. IniJaJves Requiring Your Investment…
Expand
to
a
larger
commercial
loca@on
Adjust
the
leased
space
to
fit
our
needs
Upgrade
exis@ng
infrastructure
• Increase
volume
capacity
• Increase
prin@ng
quality
and
speed
Lease
an
addi@onal
high-­‐end
printer
to
expand
range
of
prin@ng
offerings

6. Long Term Goals (5+ years)
Serving
the
greater
DFW
area
Partnerships
with
local
businesses
Partnerships
with
community
colleges
and
small
local
colleges

7. Paper+Ink
8%
Staples
22%
Kinkos
17%
FedEx
14%
Office
Depot
20%
Other
19%
Irving
Area
Market
for
Small-­‐Batch
PrinKng
and
Digital
EdiKng
Services:
Market PotenJal
Growth
Poten@al:
In
2
years,
we
es@mate
holding
10-­‐12%
of
the
market
share

9. SWOT Analysis
Strengths:
Specializa@on
knowledge
Industry
connec@ons
Access
to
funding
Products
are
highly
desired
by
local
students
and
faculty
Word-­‐of-­‐mouth
marke@ng
and
referrals
OpportuniKes:
Con@nued
expansion
for
online
sales
Ability
to
develop
addi@onal
stores
Development
of
proprietary
products
Limited
compe@@on
in
the
Irving
area
Delivery
services
Weaknesses:
Compe@tors
can
offer
similar
products
quickly
Limited
start
up
costs
for
new
businesses
Limited
flexibility
in
pricing
Currently,
limited
ability
to
handle
volume
orders
Threats:
Products
are
already
sold
by
major
compe@tors
Insurance
costs
are
con@nually
increasing
Increases
in
price
inputs
can
cause
upward
pricing
Rent
cost
may
increase
in
the
future

10. CompeJJve Advantage
Hurdles
• Compe@@ve
pricing
• Commissions
on
orders
• Satellite
offices
Barriers
• Compe@ng
in
a
large
market
• Billboard
Adver@sement
market
• Banner
prin@ng
market

11. What Makes Us Different?
Customer
service
• We
offer
digital
edi@ng
services
which
our
compe@tors
cannot
Lower
Prices
End
to
end
services
Technology
access/usage
• Higher
customer-­‐website
uploading
capacity
than
our
compe@tors

12. Product AlternaJves
Alterna@ves:
• Prin@ng
at
home
• Prin@ng
with
the
compe@@on
• Library
• School
How
compe@@ve
is
our
pricing?

13. Menu of Services

14. CosJng
$24.
68/Per
Service
Hour
• Includes
coverage
of
expenses,
fixed
and
variable
costs
Cos@ng
for
prin@ng
varies
by
size
and
type
(color,
B&W)

15. Pro Forma Income Statement

17. Pro Forma Balance Sheet
Current Ratio
65/1
Quick Ratio
64/1
Our
High
liquidity
prepares
us
for
upcoming
ini@a@ves

18. Cash Flow Analysis
We
see
a
slight
dip
in
the
first
year
due
to
investment,
but
then
a
con@nued
gradual
growth.

19. Profitability
What
is
the
cost
benefit?
• You
will
earn
your
money
back
quickly
The
Margin
Percentage
and
Gross
profit
dollars:

20. Payback Period
You
will
receive
the
amount
of
your
investment
back
by
the
3rd
year
(2017)

21. Payback Period
Should
you
choose
to
invest
your
money
with
a
bank
or
us?
Why
you
should
choose
us:
• You’ll
be
making
money
during
a
@me
of
growth!

22. Future Value, Present Value, NPV

23. Thank you for your consideraJon!