This document discusses product validation using the Lean Startup methodology. It explains that the Lean approach involves a temporary team searching for a scalable, repeatable and profitable business model called a startup. The Lean approach focuses on clarifying uncertainty through testing ideas and iterating quickly. It describes validating problems by testing hypotheses with customers and pivoting or persevering based on results. It also covers designing minimum viable products, validating solutions through methods like pitching and concierge, and collecting customer feedback to determine if the success criterion is met. The overall goal is to reach product-market fit through repeated experimentation and learning.

1. Product & solution validation
Abdullah Aljameeli
Feb 2015
@aljameeli
1

2. What is a product
A VALUE (solution) designed, build and
delivered to satisfy a CUSTOMER NEED
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3. What is a product
A VALUE (solution) designed, build and
delivered to satisfy a CUSTOMER NEED
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All crafted in a well defined
scalable, repeatable, profitable
Business Model

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What
you do ..
What the
customers
see ..

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this is the
cornerstone of the
model

7. How to convert
Ideas
into
Products
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8. Types of ideas
and the product market fit
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Market FIT

Not sure enough
?!

9. Execute and build the solution
Best fit for clarity/focus Market FIT ideas
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Waterfall or Agile

10. What about the uncertainty ?
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Not sure enough
of product market fit
?!

11. What about the uncertainty ?
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Not sure enough
of product market fit
?!
Execution models
FAIL !

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We need
a pre-execution approach
to clarify the uncertainty !
What about the uncertainty ?
Which is the Lean Startup approach

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Each idea is
Value
(solution)
Need
(requirements)

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Each idea is
Value
(solution)
Need
(requirements)

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Each idea is
Value
(solution)
Need
(requirements)

16. @aljameeli 16
Each idea is
Value
(solution)
Need
(requirements)

17. @aljameeli 17
Each idea is
Value
(solution)
Need
(requirements)

18. @aljameeli 18
Each idea is
Value
(solution)
Need
(requirements)
Waterfall

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Each idea is
Value
(solution)
Need
(requirements)
Waterfall
Agile

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Each idea is
Value
(solution)
Need
(requirements)
Waterfall
Agile
Lean startup

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Each idea is
Value
(solution)
Need
(requirements)
Waterfall
Agile
Lean startup
Failure model 

22. It is all about reaching
the product market fit
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traditional approachLean approach

23. The Lean approach
A temporary team in search of scalable, repeatable,
profitable business model
called
a Startup
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24. The Lean approach
A temporary team in search of scalable, repeatable,
profitable business model
called
a Startup
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25. The Lean approach
clarifying the uncertainty!
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Time
Product market fit!Test & iterateThink & design

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Brain storming ideas
Customer/Problem validation
Problem/Solution FIT
Product/Market FIT
Scale !
It is a journey !

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28. Problem validation
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1. Select customer segment
2. Define a problem hypothesis
3. Define the riskiest assumptions
4. Set the your success criterion
5. Get out and test it

29. After your experiment ..
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1) If you have not get enough confidence
with your result, then
iterate
and redo the experiment utilizing
the knowledge you got

30. After your experiment ..
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2) If you invalidate your riskiest assumption, then
pivot
and redefine your customer segment and your
problem hypothesis

31. After your experiment ..
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3) If you validate your riskiest assumption, then
persevere
and start validating the solution !

32. Solution design
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 Think big but start small
 Design your MVP (minimum viable product)
with one feature
 Get inspired with the current alternatives
& hacks your customers use

33. Solution validation
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1. Define a solution hypothesis
2. Define the riskiest assumptions
3. Set the your success criterion
4. Get out and collect CURRENCY!

34. Validation methods
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1) Pitching
make an offer, call for action and test

35. Examples
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Landing page

36. Examples
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Brochures and flyers

37. Examples
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Pre orders

38. Validation methods
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2) Concierge
do it manually , name your price and test

39. Examples
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Carsdirect.com story

40. Make sure you collect CURRENCY
and meet your success criterion
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41. Q & A
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Thank you ! 
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