This is a presentation with sound on first steps to begin using social media in investor relations.

1. Investor Relations and Social Media
an Easy Way to Start
How and Why to Get Started
Using Social Media Tools
for
Better Investor Relations
ABE WISCHNIA & ASSOCIATES
Investor Relations & Corporate Communications
www.Better-IR.com (619)795-2345

2. Investor Relations and Social Media
an Easy Way to Start
Sophisticated Investors are increasingly
using Social Media
• Just look at Twitter
• Look at growth of StockTwits
ABE WISCHNIA & ASSOCIATES
Investor Relations & Corporate Communications
www.Better-IR.com (619)795-2345

3. Investor Relations and Social Media
an Easy Way to Start
• Consumers increasingly expect
interactive communications from
companies they do business with
• Investors will increasingly expect this
from companies they invest in
ABE WISCHNIA & ASSOCIATES
Investor Relations & Corporate Communications
www.Better-IR.com (619)795-2345

4. Investor Relations and Social Media
an Easy Way to Start
Since “Social Media” is a loaded phrase,
Think instead about how to use
Web-based Tools
for Better Investor Engagement
ABE WISCHNIA & ASSOCIATES
Investor Relations & Corporate Communications
www.Better-IR.com (619)795-2345

5. Investor Relations and Social Media
an Easy Way to Start
Some Easy Ways to Start:
• Ask Management Page
• CEO’s Blog
• Twitter alerts
ABE WISCHNIA & ASSOCIATES
Investor Relations & Corporate Communications
www.Better-IR.com (619)795-2345

6. Investor Relations and Social Media
an Easy Way to Start
Add an “Ask Management” page to your
IR website
BENEFITS:
• Improves Transparency
• Will Save You Time
• Spreads Your Message
ABE WISCHNIA & ASSOCIATES
Investor Relations & Corporate Communications
www.Better-IR.com (619)795-2345

7. Investor Relations and Social Media
an Easy Way to Start
Create and Use a CEO’s Blog
BENEFITS:
• Doesn’t depend on news media
• Provides additional color and detail
• Can use more conversational language
• More flexible than news releases
ABE WISCHNIA & ASSOCIATES
Investor Relations & Corporate Communications
www.Better-IR.com (619)795-2345

8. Investor Relations and Social Media
an Easy Way to Start
CEOs Blog -- Cautions:
This is important:
• Needs Proper Review and Vetting –
same as a news release
• File an 8K
ABE WISCHNIA & ASSOCIATES
Investor Relations & Corporate Communications
www.Better-IR.com (619)795-2345

9. Investor Relations and Social Media
an Easy Way to Start
Use Twitter for IR Alerts
• Use it to call attention to new blog
postings, news releases, SEC filings,
website updates, etc.
• Remember to make your Twitter posts
meaningful
• Link to deeper content
ABE WISCHNIA & ASSOCIATES
Investor Relations & Corporate Communications
www.Better-IR.com (619)795-2345

10. Investor Relations and Social Media
an Easy Way to Start
Another Caution:
Remember Reg. FD:
Don’t Use these tools for
First Disclosure of Material Information
ABE WISCHNIA & ASSOCIATES
Investor Relations & Corporate Communications
www.Better-IR.com (619)795-2345

11. Investor Relations and Social Media
an Easy Way to Start
To Overcome Fear: Don’t Dive in –
Use the “Toe Dip” Approach:
Test one web-based engagement tool
before adding another
ABE WISCHNIA & ASSOCIATES
Investor Relations & Corporate Communications
www.Better-IR.com (619)795-2345

12. Investor Relations and Social Media
an Easy Way to Start
Don’t Talk “at” Investors
Engage Them
ABE WISCHNIA & ASSOCIATES
Investor Relations & Corporate Communications
www.Better-IR.com (619)795-2345

13. Investor Relations and Social Media
an Easy Way to Start
Feel free to call us @ 619-795-2345
or email Abe@Better-IR.com
if you want clarification on something
in this presentation or just to kick
around ideas.
ABE WISCHNIA & ASSOCIATES
Investor Relations & Corporate Communications
www.Better-IR.com (619)795-2345