2. Getting most out of
the user taps
● Objective
○ Increase sales velocity
○ Decrease number of taps on screen by ~33%
○ Increase ‘Today’s Deals’ sales by ~15-20%
● Customers prefer to find the products accurately with lesser
taps on the screen.
● Majority of the smartphone users refer to perform lesser thumb
movement and lesser stretching to interact with an app.
● Therefore Amazon shall reconsider the position of menu bar on
the top left corner which displays stack of options and declutter
the app.
● Here is the sample mock up for landing page on the app.
○ https://marvelapp.com/2f08351
3. Candy placement at
checkout counter
● Objective
○ Improving sales
○ Discovering potent sales channels
● One of the most popular sales strategies is to place confectioners
at the checkout counter.
○ Injecting that experience in an app can be interpreted into:
○ Placing products relevant to the ones users have bought or
added to the cart.
○ Placing pantry items.
● This would boost the revenue and also allow Amazon to display
their promotional products.
4. Using iMessage,
Outlook as Platform
● Objective
○ Improving sales of gift cards
○ Discovering potent sales channels
● Using iMessage or Outlook as a platform will put customers’
convenience first and allow them to send gift cards to their loved
ones in no time.
● User flow
○ Customer opens iMessage.
○ Customer types gift cards under Amazon add-in.
○ Customer selects the gift card.
○ Customer sends the gift card to their loved ones.
5. Decreasing load time and
providing better UX
● Objective
○ To provide smooth transition from app
load to app usage.
○ Increase user engagement
● The average load time of Amazon iOs app is
3-4 seconds.
● As the app loads, a blank screen is
displayed and thus the user does not get a
glimpse of what might be presented.
● Preparing a skeletal screen for Amazon will
keep user intrigued while they wait.
● E.g. Facebook App.
6. Keeping consistency across all the
departments for mobile features
● Objective
○ Keeping diverse but consistent results for
user interaction.
● Amazon shall leverage the various ways user
interacts with products in the app.
● Keeping that in perspective, it shall offer same
experience to user across all the products.
Eg. On the right swipe on a product, one shows ‘Add To
Cart’ and one shows ‘See Details’
7. Removing Dead Code
● Objective
○ Improving code efficiency and decreasing the dependency on
default options for types of user taps
● On hard press, Amazon app shows options to open the search in
mobile browser and few other options which are not useful to
users.
● This creates unnecessary overhead to users and increases ap
latency to reload.
● Amazon shall consider implementing ‘dead code removal’ or
‘technical enhancement’ sprints to discover similar
issues/observations.
8. Little bit about me
● Completed Master of Science in
Software Engineering.
● Around 4.5 years of experience in
QA and improving QA processes.
● Passionate about unearthing user
expectations and leverage that to
improve user experience.
● Likes to help homeless people and
sit with them to know their stories.
(daleabhishek.wordpress.com)
● Contact Details
○ dale.abhishek@gmail.com
○ www.LinkedIn.com/in/daleabhi
shek
