Learn how to personalise content with contextual data using AEM ContextHub. Understand how to create custom contexthub store and render data based on visitor's profile , location and interest.

1. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager
Abhishek Dwevedi | Technical Training Instructor
Personalization with AEM Context Hub

2. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2017 Adobe Systems Incorporated. All Rights Reserved.
 Personalization in AEM
 AEM ContextHub
 Create Custom ContextHub Store
 How to debug ContextHub ?
 Q&A
Learning
Objective
Personalization with AEM Context Hub

3. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Personalization in AEM
• AEM provides a framework of tools for authoring targeted
content and presenting personalized experiences.
• The targeting engine is the mechanism that drives the logic
and determines the content to display on a page.
• When using the AEM targeting engine, you are limited to
using segments that are created in AEM for defining the
audiences of your experiences.
• Client Context has been superseded by ContextHub due to
performance issues.
Targeting Engine
In-built Targeting
Engine
( AEM ContextHub)
Adobe Target
Personalization with AEM Context Hub

4. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Context Hub
• ContextHub is a framework for storing, manipulating,
and presenting context data.
• The client-side Javascript API enables you to access
the data for personalizing content.
• ContextHub includes a segmentation engine that
manages segments and determines which segments
are resolved for the current context.
• The ContextHub UI toolbar enables marketers and
authors to see and manipulate store data for simulating
the user experience when authoring pages.
Personalization with AEM Context Hub

5. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2017 Adobe Systems Incorporated. All Rights Reserved.
Personalization with AEM Context Hub
Follow along in your own instance of
Adobe Experience Manager as the
presenter goes through the steps in this
section.

6. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
ContextHub Stores
• ContextHub Store is an independent
abstract data container where data
can be set explicitly by a developer
or result of JSON/P service.
• It is used as source of information
when resolving segments to display
contextual offer.
• To create a custom store, you need
to extend one of the existing generic
store and register it.
• To use data from custom store, you
need to write module renderer.
Personalization with AEM Context Hub
ContextHub
Generic Store
ContextHub.Store.SessionStore
ContextHub.Store.PersistedStore
ContextHub.Store.JSONPStore
ContextHub.Store.PersistedJSONPStore

7. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2017 Adobe Systems Incorporated. All Rights Reserved.
Personalization with AEM Context Hub
Follow along in your own instance of
Adobe Experience Manager as the
presenter goes through the steps in this
section.

8. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Resources
• ContextHub Sample Implementations
https://github.com/Adobe-Marketing-Cloud/aem-contexthub-samples
• Client Context Vs ContextHub
https://forums.adobe.com/thread/2332138
• Retreiving contexthub values using OSGi Service
https://helpx.adobe.com/experience-manager/using/aem_contexthub_api.html
• Personalization using Adobe Target
https://helpx.adobe.com/target/kb/How_to_Integrate_AEM_with_Adobe_Target_to_d
eliver_personalized_experiences.html
Personalization with AEM Context Hub

9. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2017 Adobe Systems Incorporated. All Rights Reserved.
Q & A
Personalization with AEM Context Hub

10. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2017 Adobe Systems Incorporated. All Rights Reserved.
 Personalization in AEM
 Explain AEM ContextHub
 Create Custom ContextHub Store
 How to debug ContextHub ?
 Q&A
Summary
Personalization with AEM Context Hub

11. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2017 Adobe Systems Incorporated. All Rights Reserved.