this ppt is made with refrence to various sm books

1. BOSTON CONSULTING GROUP
MATRIX
-Abhiyog patil - Roll no 156

2. INTRODUCTION
BOSTON CONSULTING GROUP (BCG).
INDUSTRIAL GROWTH RATE RELATIVE MARKET SHARE
HIGH LOW HIGH LOW

3. THE BCG GROWTH-SHARE
MATRIX
 Stars:-
[High growth, High market share]
 Question marks :-
[High growth , low market share]
 Cash cows:-
[Low growth , High market share]
 Dogs
[Low growth, Low market share]

5. BCG MATRIX OF NESTLE CO. LTD
STARS QUESTION MARKS
1. NESCAFE DECAF
INDUSTRIAL GROWTH
1. NESCAFE 2. NESTLE NESTUM
2. CERALAC 3. SMARTIES
RATE
4. NESQUIK
CASH COWS DOGS
1. NEASTEA
1. MAGGI NOODLES 2. MILKY BAR
2. KIT KAT 3. NESTLE DAHI
4. NESTLE CRUNCH
5. NESTLE MUNCH
MARKET SHARE

6. Product Life Cycles and BCG
Matrix
Sales
Development Introduction Growth Maturity Decline
1. MAGGI
NOODLES
2. KIT KAT
1. NESCAFE 1. NEASTEA
2. CERALAC 2. MILKY BAR
1. NESCAFE
DECAF
2. NESTLE Cash cows
Question
NESTUM Stars Dogs
marks Time

7. Conclusion