Leveraging Social Media To Raise Funds for Nonprofit Organizations
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The third session in the Web-wise series, you will learn to understand the recent explosion of social media and its application to nonprofit organizations, presented by Dan Gonzalez, Web Manager, Sage Nonprofit Solutions.
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Leveraging Social Media To Raise Funds for Nonprofit Organizations
- 1. Daniel Gonzalez, Web Manager Sage Nonprofit Solutions [email_address] Web Wise: Leveraging Social Media To Raise Funds
- 2. Such much info, so little time…. Sage Nonprofit Solutions social media survey results Understanding social media and application Practical tips on getting started Strategies for listening, monitoring & measuring
- 8. Sage Nonprofit Solutions Social Media Study 2009* Experience With Social Media *Released October 2009, Sage Nonprofit Solutions, The Chronicle of Philanthropy
- 9. Sage Nonprofit Solutions Social Media Study 2009* Time Spent Per Week on Social Media *Released October 2009, Sage Nonprofit Solutions, The Chronicle of Philanthropy
- 10. Sage Nonprofit Solutions Social Media Study 2009* Types of Participation on Social Media *Released October 2009, Sage Nonprofit Solutions, The Chronicle of Philanthropy
- 11. Sage Nonprofit Solutions Social Media Study 2009* Specific Tools Used When Participating *Released October 2009, Sage Nonprofit Solutions, The Chronicle of Philanthropy
- 12. Sage Nonprofit Solutions Social Media Study 2009* Types of Activities Performed *Released October 2009, Sage Nonprofit Solutions, The Chronicle of Philanthropy
- 13. Goals for Social Media Participation Sage Nonprofit Solutions Social Media Study 2009*
- 14. Success with Social Media Participation Sage Nonprofit Solutions Social Media Study 2009*
- 15. Reasons for Not Participating in Social Media Sage Nonprofit Solutions Social Media Study 2009* *Released October 2009, Sage Nonprofit Solutions, The Chronicle of Philanthropy
- 16. When Will Begin Participating Sage Nonprofit Solutions Social Media Study 2009* *Released October 2009, Sage Nonprofit Solutions, The Chronicle of Philanthropy
- 17. Accepting Online Donations Sage Nonprofit Solutions Social Media Study 2009* *Released October 2009, Sage Nonprofit Solutions, The Chronicle of Philanthropy
- 18. Online Donation Solution Sage Nonprofit Solutions Social Media Study 2009* *Released October 2009, Sage Nonprofit Solutions, The Chronicle of Philanthropy
- 20. Such much info, so little time…. Sage Nonprofit Solutions social media survey results Understanding social media and application Practical tips on getting started Strategies for listening, monitoring & measuring
- 27. We have evolved from this…
- 28. …to this.
- 29. Our world has evolved…
- 39. Such much info, so little time…. Sage Nonprofit Solutions social media survey results Understanding social media and application Practical tips on getting started Strategies for listening, monitoring & measuring
- 44. Facebook Causes
- 47. Such much info, so little time…. Sage Nonprofit Solutions social media survey results Understanding social media and application Practical tips on getting started Strategies for listening, monitoring & measuring
- 49. The Discussion Is Going On Without You
- 63. Q & A Dan Gonzalez - Web Manager, Sage Nonprofit Solutions [email_address] http://www.facebook.com/pages/Sage-Nonprofit-Solutions/61758989401 http://twitter.com/sagenonprofit
- 66. Your constituents are participating
- 67. Social Media Search Volume
- 69. Website Online Giving Contextual Marketing Social Networking Online Donor Portal Virtual Events Online Advocacy e-Commerce Profiling Mobile Giving Nonprofits will follow a natural progression of e-Philanthropy adoption, with variations depending on their unique strategy. e-Philanthropy Adoption
Editor's Notes
- Just a few available resources that can help provide you with information, resources and support
- Social media is a promising experimental touchpoint that your constituents are increasingly using. The number of Americans who participate in a social-networking service has more than quadrupled since 2005, rising from 8% to 35% of the adult population. Analysts predict that number will grow to 50% of the adult population by 2011. In total, social media accounts for close to 30% of total U.S. media consumption.
- Develop a plan: Determine Target, Objectives, Actions, success metrics, resources required.
- Most nonprofits usually don’t fall into the early adopter camp when it comes to the latest in technology including Social Media adoption. However, at some point (sooner rather than later), your organization needs to get involved with the latest experimental touch points like Social Media or risk the chance of being left behind and irrelevant with your donor base and prospects.
- Applying the 70-20-10 Rule can help your organization build a business case to begin experimenting with the latest technologies. If companies and organizations don’t invest in experimental touchpoints, they risk falling behind customers’ shifting touchpoint preferences overtime. To maintain relevance in a changing media environment, it becomes necessary to invest in experimental touchpoints –with no expectation of ROI within the first year.
- To seize this new opportunity, you’ll need to overcome three challenges or perceived risks that are common to all organizations. Here are the three most common risks and some ideas for how we could guard against them: Risk of Exposing Sensitive or Classified Information Risk of Losing Control of the Brand Risk of Spread of Negative, Inflammatory, or False Information