This document discusses the increasing connectivity between people through technology. It outlines the evolution from the biosphere to the noosphere, where human thought and connectivity have expanded. Key points discussed include the minimal resources required for the entire internet, the rise of connected devices and transition to an Internet of Everything, and how mobile payments now dominate the economy in some countries. The document advocates for a shift to more collaborative models of business and marketing that bring people together in online communities and tribes around shared interests.

1. T h e A g e o f C o n n e c t e d n e s s
- A Path from Defragmented Separation to Integrated Oneness -

2. Mobile phone number sold for $2.2m in Dubai.

3. We live in a bizarre combination of Stone Age emotions,
Medieval beliefs, and God-like technology.
- Edward Osborne Wilson on Human Nature, 2008
- Founder of Sociobiology, University of Harvard

5. OMH E

6. G E O S P H E R E
4.5 billion years
Solid parts of the Earth.

7. B I O S P H E R E
3.8 billion years
Global sum of all ecosystems.

8. N O O S P H E R E
40 thousand years
The sphere of human thought.

9. - Global Consciousness Project
“Coherent consciousness creates order in
the world. Subtle interactions link us
with each other and the Earth.”
Institute of Noetic Sciences
Princeton University

10. ThoughtMatter
Internet

11. The entire internet
is stored and delivered using 540 billion trillion electrons.
Which all together weigh around 50 grams.
Or about the weight of
one strawberry.
a crystal of salt

12. A realm of new possibilities.

13. 2020: 5G — zero latency experience
“Real” “Virtual”

14. Connected devices:
10 bil. in 2015.
50 bil. in 2020.
100 bil. in 2025.

15. From 2020’s IOT to IOE by 2025.

16. It’s official: Cash is no longer king in the UK.
'88 '90 '92 '94 '96 '98 '00 '02 '04 06 '08 '10 '12 '14 '16 '18 '20'86
100%
40%
60%
20%
80%

17. Today, 31% of Kenya’s GDP is
spent through mobile phones.

18. Autonomous cars will destroy millions of
jobs and reshape the US economy by 2025.

19. Major paradigm change: SHIFT HAPPENS!

20. MY OWN
Disposable Responsible
OWNERSHIP SHARED

21. TRADITIONAL
Limited Unlimited
BUSINESS
MODEL
DISRUPTED

22. POINT OF SALES
Dependent Independent
ECONOMY ON-DEMAND

23. “Create campaign
for 1.000 free SMS
and 1.000 free
local call minutes.”
“Oh, really?”
Today’s advertising reality is obsolete.

25. Marketing by interrupting people
with unwanted messages isn’t
cost-effective anymore.
#sethgodin

26. Let interested
people market to each other.
#sethgodin

27. Assemble the tribes.
#sethgodin

28. A tribe is a group of people
connected to one another,
connected to a leader, and
connected to an idea.
#sethgodin

29. A group needs only two things to be
a tribe: a shared interest and
a way to communicate.
#sethgodin

30. For millions of years, human
beings have been part of one
tribe or another.

31. SURVIVAL
PLAY
MATING

32. SURVIVAL
PLAY
MATING

33. Make your brands a
tangible experience
in consumers' lives either
in person or digitally.

34. Do what you believe in. Paint a picture
of the future. Go there. People will follow.

35. P E T R V Á C L A V E K
D i g i t a l A c c o u n t D i r e c t o r
IMPACT & ECHO BBDO KUWAIT
@petrsc
vaclavek.eu