Affiliate Huddle 2019 Tips: What got you here, won’t get you there

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Helen Southgate, EMEA Managing Director of Acceleration Partners discusses why brands need to adjust their affiliate marketing programmes as the digital landscape changes.

Marketing

What got you here,
won’t get you there
Helen Southgate
Affiliate Huddle June 2019

Employees
Languages spoken
Clients across
the globe
Active in countries
Who are we?
Acceleration Partners is
the largest independent
affiliate marketing
agency in the world
16014
$1.6 billion
Affiliate revenue managed
97 34

Yesterday's home runs
don't win today's gamesBabe Ruth

...is a collaboration between two
or more businesses with the
aim of creating a mutually
beneficial marketing campaign
that helps all involved meet
their business objectives.
Growth is in
partnerships
Partnership marketing

Affiliate marketing sits
within partner marketing

The affiliate
model
The affiliate model
makes the affiliate
channel unique
Customer Affiliate Advertiser
Sales
Payment

Partner marketing
Affiliate marketing
Content
Affiliate model
Price comparisonVouchers
Cashback
Partner marketing
Product placement
Distribution
Joint products
Shared stores
Social & Influencers
Affiliate marketing

Existing model used in new ways
Affiliate model
+ Partner
marketing

• There is a mutually beneficial
partnership.
• The full sales journey can be
tracked to the partner
• It’s an ongoing opportunity, not a
one-off
• The affiliate model works for
everyone involved
When does it
work well?

Using the affiliate model in
partner marketing drives
many more opportunities

Partnerships
grow the
market
+ P Affiliate
Partner
P

Better affiliate programmes
Thank you
Helen Southgate
Managing Director EMEA
hsouthgate@accelerationpartners.com

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Affiliate Huddle 2019 Tips: What got you here, won’t get you there

1. What got you here, won’t get you there Helen Southgate Affiliate Huddle June 2019

2. Employees Languages spoken Clients across the globe Active in countries Who are we? Acceleration Partners is the largest independent affiliate marketing agency in the world 16014 $1.6 billion Affiliate revenue managed 97 34

3. Yesterday's home runs don't win today's gamesBabe Ruth

4. ...is a collaboration between two or more businesses with the aim of creating a mutually beneficial marketing campaign that helps all involved meet their business objectives. Growth is in partnerships Partnership marketing

5. ...is a collaboration between two or more businesses with the aim of creating a mutually beneficial marketing campaign that helps all involved meet their business objectives. Same applies to affiliate marketing Affiliate marketing

6. This is not a rebrand

7. Affiliate marketing sits within partner marketing

8. The affiliate model The affiliate model makes the affiliate channel unique Customer Affiliate Advertiser Sales Payment

9. Partner marketing Affiliate marketing Content Affiliate model Price comparisonVouchers Cashback Partner marketing Product placement Distribution Joint products Shared stores Social & Influencers Affiliate marketing

10. Existing model used in new ways Affiliate model + Partner marketing

11. The new landscape Customer Advertiser Social & Influencers Brand partnerships Traditional affiliates Technology +

12. • There is a mutually beneficial partnership. • The full sales journey can be tracked to the partner • It’s an ongoing opportunity, not a one-off • The affiliate model works for everyone involved When does it work well?

13. Affiliate marketing is not dead

14. Using the affiliate model in partner marketing drives many more opportunities

15. The status quo means modest growth

16. Partnerships grow the market + P Affiliate Partner P

17. Better affiliate programmes Thank you Helen Southgate Managing Director EMEA hsouthgate@accelerationpartners.com

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