20. @accelerationpar #BrightonSeo
KEY TAKEAWAYS
20
Affiliate marketing is well and
truly alive
It’s not rocket science, but it is
complex and takes work and
expertise
Technology will help gain more
efficiencies and even more
attractive ROI
21. @accelerationpar #BrightonSeo
Boston | New York | San Francisco | Chicago | London
617.963.0839 marketing@accelerationpartners.com
THANK YOU!
HELEN SOUTHGATE
Managing Director UK
hsouthgate@accelerationpartners.com
21
@HelenMarie21
Editor's Notes
Still after 25 years, consistent growth
8/10 of the top UK brands run successful affiliate programmes, the two missing – Shell and BP!
12,700 active affiliates
account teams work specifically on running client programs (that’s on the left)
additionally we have a number of team members who support the accounts – on the right
for example folks who coordinate and execute events, finance people who help get the accounts funded properly, a pub dev team that handles ~20 new partnership opps each week, an analyst who works on reporting projects, and more
Driving sales for clients is complex, and not always just about traffic and sales – AOV / LTV / engagement