This document discusses capabilities for building future-ready operations including making marketing hyper-personalized, scalable, and seamless through omnichannel data aggregation and AI/ML powered insights. It provides key capabilities in areas like content services, digital marketing, and media growth services that can increase productivity, conversions, and efficiency while reducing costs. The overall goal is to leverage data and technology to amplify content, build customer relationships, and optimize media performance.

1. Growth
Services
Marketing
Operations
Capabilities

2. Building Future Ready Operations
is all about making your marketing
hyper-personalized, scalable
and seamless.
How we do it

3. • Omni-channel data aggregation & normalization
• AI & ML powered, predictive, actionable insights &
analytics
• Trusted use of customer data
• Activation from days, to minutes – with automated testing,
QA & analytics tools
• Agency & Partner orchestration
The foundations of all marketing activation.
Data and technology
Key capabilities
25%
Increase in productivity
37%
Rise in lead conversions
52%
Increase in operational
efficiency
$100M
Cost savings in
over 5 years

4. Next generation content services
• Content conceptualization
• Scaled content creation teams and Studios
• Next generation content creation for the Metaverse and beyond
• Multi-channel dynamic content production
• Content localization and distribution
• Content strategy, tagging & taxonomy
• Content management and measurement
• Scaled content analytics, testing and optimization
Amplify the power of content to drive personalized, relevant
and authentic experiences.
Key capabilities
35%
Increase in productivity
30%
Rise in lead conversions
60%
Increase in operational
efficiency
Cost savings in over 5 years
50%

5. Digital marketing services
& customer engagement
• Omni-channel personalization, at scale
• Customer & visitor scoring, profiling, and journey analysis
• Data-driven campaign planning, set-up, and activation
• Lead generation, scoring, and nurturing
• Inform new product and service strategy & design
Leveraging signals, understanding behaviors, and building
deeper, meaningful customer relationships.
Key capabilities
45%
Reduction in speed to
market
40%
Increase in NPS
82%
Increase in engagement
Increase in leads
generated
60%

6. Media Growth Services
• Target audience planning, activation and channel optimization
• Channel performance analytics and custom attribution modelling
• Budget deployment, tracking, optimization and reconciliation
• Real-time dynamic content creation and deployment
• Fraud prevention, ad verification, viewability and brand safety
governance
Seamless execution, optimization and measurement.
Key capabilities
37%
Rise in digital leads
40%
Increase in NPS
15%
Increase in new-to-
brand purchasers
Increase in delivery
rates
25%