Data is the biggest risk that is unaccounted for by businesses today. In the past, the scope for digital risk was limited to cybersecurity threats but leading organizations must now also recognize risks from lackluster ethical data practices. Mitigating these internal threats is critical for every player in the digital economy, and cannot be addressed with strong cybersecurity alone.
Today’s digital economies are built on creating, collecting, combining, and sharing data
Existing governance frameworks and risk mitigation strategies are focused on preventing cybersecurity threats
These techniques fall short considering that unethical and illegal use of data insights can amplify biases, or be used for purposes far outside the consent of original data disclosers
Success in the digital economy will hinge on an organization’s ability to create and maintain ”digital-trust,” thereby reinforcing the notion that a brand is reliable, capable, safe, transparent, and truthful in its digital practices
A focus on ethics puts emphasis on addressing these new risk vectors while creating confidence in a brand built on digital-trust
Ethical treatment of materials and labor in a conventional supply chain generates respect and trust in brands from consumers
Ethical treatment of digital assets in a data supply chain garners trust in similar ways
Beyond consumer trust, an ethical understanding of potential risks and harms that result from misusing data helps an organization better manage their risk exposure in digital ecosystems
Creating cross-organizational/industry taxonomies, or classifications, of these risks and harms opens up the discussion around these issues and allows for future planning as new risk vectors are discovered
Project management and service design professionals can help mitigate these risks
Along with understanding the risks and harms that access and use of new data bring, applying risk and harm reduction techniques allows a business to escape potentially paralyzing situations
Incorporating ethical reviews throughout project and service lifecycles helps project managers stay on top of internal and external concerns around data use
Approaching ethical problems proactively can help organizations accomplish that trust is baked into and reinforced with new offerings, engendering loyalty and confidence among consumers and partners
Project management and service design professionals can help mitigate these risks
Along with understanding the risks and harms that access and use of new data bring, applying risk and harm reduction techniques allows a business to escape potentially paralyzing situations
Incorporating ethical reviews throughout project and service lifecycles helps project managers stay on top of internal and external concerns around data use
Approaching ethical problems proactively can help organizations accomplish that trust is baked into and reinforced with new offerings, engendering loyalty and confidence among consumers and partners
Actively managing risks helps minimize the potential for harm
As data manipulation and consumption are planned, digital-trust is strengthened by ensuring data disclosers are fully aware of what their data could be used for, and how potential data use impacts them
As the amount of collected data increases and its potential for use grows with an emerging platform economy, measures of informed consent that demonstrate a “do no harm” ethos promote digital-trust and reduces an organization’s risk exposure
An organization will stand out and truly embody this ethos if they distinguish and clarify how consent agreements treat data at rest and data in motion, two paradigms that define modern day data use
Actively managing risks helps minimize the potential for harm
As data manipulation and consumption are planned, digital-trust is strengthened by ensuring data disclosers are fully aware of what their data could be used for, and how potential data use impacts them
As the amount of collected data increases and its potential for use grows with an emerging platform economy, measures of informed consent that demonstrate a “do no harm” ethos promote digital-trust and reduces an organization’s risk exposure
An organization will stand out and truly embody this ethos if they distinguish and clarify how consent agreements treat data at rest and data in motion, two paradigms that define modern day data use
As opportunities to share data data and increase that data’s value present themselves, organizations need to be mindful of consent agreements data disclosers signed as well as the potential for ethical misuse of the data in question