The document discusses building an open source application strategy beyond just websites. It describes how content management systems and open source web applications can power robust applications with interactive and dynamic features using open standards. The document advocates for an open source approach that utilizes extractable platform services, shared hosting, and reusable features to provide low-cost scalability.

1. BEYOND WEBSITES
BUILDING AN OPEN SOURCE APPLICATION STRATEGY
DAVE COLE
EXECUTIVE OFFICE OF THE PRESIDENT

2. WHITEHOUSE.GOV

3. WHITEHOUSE.GOV
LAUNCHED ON
OCTOBER 20, 1994

4. WHITEHOUSE.GOV
LAUNCHED ON
OCTOBER 20, 1994
REDESIGNED ON
JANUARY 20, 2009

5. WHITEHOUSE.GOV
LAUNCHED ON
OCTOBER 20, 1994
REDESIGNED ON
JANUARY 20, 2009
OPEN SOURCE ON
OCTOBER 24, 2009

6. WHITEHOUSE.GOV
LAUNCHED ON
OCTOBER 20, 1994
REDESIGNED ON
JANUARY 20, 2009
OPEN SOURCE ON
OCTOBER 24, 2009
CODE RELEASED ON
APRIL 21, 2010

7. WHITEHOUSE.GOV
TOUR

8. WHITEHOUSE.GOV
TOUR

9. WHITEHOUSE.GOV
TOUR

10. WHITEHOUSE.GOV
TOUR

11. WHITEHOUSE.GOV
TOUR

12. WHITEHOUSE.GOV
TOUR

13. OPEN SOURCE STACK

14. OPEN SOURCE STACK

15. OPEN SOURCE STACK

16. OPEN SOURCE STACK

17. OPEN SOURCE STACK

18. OPEN SOURCE STACK

19. OPEN SOURCE STACK

20. OPEN SOURCE STACK

21. OPEN SOURCE STACK

22. OPEN SOURCE STACK

23. Text Video
Data
Photos Meta
CMS Basics

24. Sorting Filtering
Processing
Topic Tagging
CMS Basics

25. Lists
Pages Maps
Presentation
Search Charts
CMS Basics

26. CMS ADVANTAGES

27. CMS ADVANTAGES
AUTOMATIC PROCESSING

28. CMS ADVANTAGES
AUTOMATIC PROCESSING
CONSISTENT PRESENTATION

29. CMS ADVANTAGES
AUTOMATIC PROCESSING
CONSISTENT PRESENTATION
COLLABORATIVE PUBLISHING

30. CMS ADVANTAGES
AUTOMATIC PROCESSING
CONSISTENT PRESENTATION
COLLABORATIVE PUBLISHING
DYNAMIC CONTENT PLACEMENT

31. EXAMPLE: VIDEO CONTENT

32. EXAMPLE

33. EXAMPLE

34. EXAMPLE

35. EXAMPLE

36. OPEN SOURCE

37. OPEN SOURCE
COLLABORATIVE EDITING

38. OPEN SOURCE
COLLABORATIVE EDITING
DATA PROCESSING

39. OPEN SOURCE
COLLABORATIVE EDITING
DATA PROCESSING
WORKFLOWS

40. OPEN SOURCE
COLLABORATIVE EDITING
DATA PROCESSING
WORKFLOWS
USABILITY

41. WEB APPLICATIONS

42. WEB APPLICATIONS
NO COMMON DESIGN STANDARDS

43. WEB APPLICATIONS
NO COMMON DESIGN STANDARDS
LOCKED-IN VENDORS AND CONTRACTS

44. WEB APPLICATIONS
NO COMMON DESIGN STANDARDS
LOCKED-IN VENDORS AND CONTRACTS
DEDICATED SUPPORT TEAMS

45. WEB APPLICATIONS
NO COMMON DESIGN STANDARDS
LOCKED-IN VENDORS AND CONTRACTS
DEDICATED SUPPORT TEAMS
ISOLATED DATA SYSTEMS

46. OPEN SOURCE WEB APPS

47. OPEN SOURCE WEB APPS
SECURE

48. OPEN SOURCE WEB APPS
SECURE
FREE LICENSING

49. OPEN SOURCE WEB APPS
SECURE
FREE LICENSING
CUSTOMIZABLE

50. OPEN SOURCE WEB APPS
SECURE
FREE LICENSING
CUSTOMIZABLE
OPEN STANDARDS

51. OPEN SOURCE WEB APPS
SECURE
FREE LICENSING
CUSTOMIZABLE
OPEN STANDARDS
INTEROPERABLE DATA

52. OPEN SOURCE WEB APPS

53. OPEN SOURCE WEB APPS
RICH FRONT-END EXPERIENCES

54. OPEN SOURCE WEB APPS
RICH FRONT-END EXPERIENCES
DATA STORAGE OPTIONS

55. OPEN SOURCE WEB APPS
RICH FRONT-END EXPERIENCES
DATA STORAGE OPTIONS
EASILY SHARABLE

56. OPEN SOURCE WEB APPS
RICH FRONT-END EXPERIENCES
DATA STORAGE OPTIONS
EASILY SHARABLE
EXTENSIBLE

57. Example: CRM

58. Example: CRM
Data
entry
Workflow
Filtering Validation
notifications

59. Example: CRM
Data
entry
Workflow
Filtering Validation
notifications
Processing
Geocoding Tagging

60. Example: CRM
Data
entry
Workflow
Filtering Validation
notifications
Processing
Geocoding Tagging
Presentation
Lists filters Lists of Contact Map of
on tags relationships history contacts

61. STANDARDS

62. STANDARDS
SHARED HOSTING PLATFORM

63. STANDARDS
SHARED HOSTING PLATFORM
COMMON APPLICATION STACK

64. STANDARDS
SHARED HOSTING PLATFORM
COMMON APPLICATION STACK
EXPORTABLE FEATURES

65. STANDARDS
SHARED HOSTING PLATFORM
COMMON APPLICATION STACK
EXPORTABLE FEATURES
INTEROPERABLE DATA

66. SHARED SERVICES

67. SHARED SERVICES
OS, WEB SERVER, APPLICATION FRAMEWORK

68. SHARED SERVICES
OS, WEB SERVER, APPLICATION FRAMEWORK
SECURITY APIS, DATABASES, SEARCH

69. SHARED SERVICES
OS, WEB SERVER, APPLICATION FRAMEWORK
SECURITY APIS, DATABASES, SEARCH
EMAIL, SMS, MOBILE PUSH, VOICE

70. SHARED SERVICES
OS, WEB SERVER, APPLICATION FRAMEWORK
SECURITY APIS, DATABASES, SEARCH
EMAIL, SMS, MOBILE PUSH, VOICE
SINGLE SIGN-ON, SHARED DATA

71. OPEN SOURCE APPLICATIONS

72. OPEN SOURCE APPLICATIONS
PROVISIONED, NOT PROCURED

73. OPEN SOURCE APPLICATIONS
PROVISIONED, NOT PROCURED
VIRTUALIZED RESOURCES

74. OPEN SOURCE APPLICATIONS
PROVISIONED, NOT PROCURED
VIRTUALIZED RESOURCES
DYNAMIC CORE UPGRADES

75. OPEN SOURCE APPLICATIONS
PROVISIONED, NOT PROCURED
VIRTUALIZED RESOURCES
DYNAMIC CORE UPGRADES
SHARABLE FEATURES

76. BEYOND GOVERNMENT

77. BEYOND GOVERNMENT
NON-PROFIT WITH FIELD LOCATIONS

78. BEYOND GOVERNMENT
NON-PROFIT WITH FIELD LOCATIONS
LARGE CORPORATION WITH REGIONAL OFFICES

79. BEYOND GOVERNMENT
NON-PROFIT WITH FIELD LOCATIONS
LARGE CORPORATION WITH REGIONAL OFFICES
POLITICAL PARTY WITH LOCAL CAMPAIGNS

80. SUMMARY

81. SUMMARY
INTERACTIVE, DYNAMIC WEBSITES

82. SUMMARY
INTERACTIVE, DYNAMIC WEBSITES
LOW-COST SCALABILITY AND REUSABILITY

83. SUMMARY
INTERACTIVE, DYNAMIC WEBSITES
LOW-COST SCALABILITY AND REUSABILITY
READY TO POWER ROBUST APPLICATIONS

84. SUMMARY
INTERACTIVE, DYNAMIC WEBSITES
LOW-COST SCALABILITY AND REUSABILITY
READY TO POWER ROBUST APPLICATIONS
LEADS US TO OPEN STANDARDS

85. SUMMARY
INTERACTIVE, DYNAMIC WEBSITES
LOW-COST SCALABILITY AND REUSABILITY
READY TO POWER ROBUST APPLICATIONS
LEADS US TO OPEN STANDARDS
EXTRACTABLE PLATFORM SERVICES

86. CONTACT
WORK:!! DCOLE@OA.EOP.GOV
OTHER:!! DAVE@DHCOLE.COM
! ! ! ! ! @DHCOLE