Conversations & segments for personalising across channels

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In our 3rd instalment of our 4-part webinar series (https://youtu.be/7ikdMMxxdIQ), we explore the shift from traditional engagement to automation, learn the things you should consider and actions you should take for a successful transition. Don’t think of this move to personalisation as a one-off. Think of it as an opportunity to build an online offering that can serve your business and customers for years. We will share some ideas on simple personalisation to bring in quick wins, as well as some lessons learned through relatable examples. We explore: Segmentation ideas How to leverage basic segments in your existing campaigns with automation Getting ROI accelerating the value of your content

Technology

Conversations & Segments for
Personalising Across Channels
Tony Peters
August 2020

Asia DX Maturity Model Webinar 4-part series

Download the eBook for Free
https://www.acquia.com/resources/ebooks/digital-experience-dx-maturity-model

Key Takeaways from Session One & Two
1. Align business user maturity with senior mgmt pain
2. Be honest in your current DX appraisal
3. Don’t get ﬁxated on Business As Usual
4. Ensure your platform(s) are usable by the business
users - be explicit in what you need

What is required to personalise?
1. Why?
2. What do we know?
3. Who?
4. What do we have to play with?
5. Can it be (realistically) done?
6. Demonstrable ROI

1. Why?
2. What do we know?
3. Who?
4. What do we have to play with?
5. Can it be (realistically) done?
6. Demonstrable ROI
What is required to personalise?
Strategic
Objectives
Marketing
Objectives Marketing
Objectives

1. Why?
2. What do we know?
3. Who?
4. What do we have to play with?
5. Can it be (realistically) done?
6. Demonstrable ROI
What is required to personalise?

What is required to personalise?
1. Why?
2. What do we know?
3. Who?
4. What do we have to play with?
5. Can it be (realistically) done?
6. Demonstrable ROI
If you can’t
measure it...
Don’t run it!

This is low hanging fruit for data integration
COME BACK

Key Takeaways
1. Identify what data you can get
(or should be getting!) now
2. Whatever you do, it is for a reason - remember
strategic goals
3. It shouldn’t be as diﬃcult as you think to continue
the message across channels

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Conversations & segments for personalising across channels

1. Conversations & Segments for Personalising Across Channels Tony Peters August 2020

2. Asia DX Maturity Model Webinar 4-part series

3. Download the eBook for Free https://www.acquia.com/resources/ebooks/digital-experience-dx-maturity-model

4. Photo by Dimitry B on Unsplash

5. Photo by Lital Levy on Unsplash

6. DX Maturity Model

7. Key Takeaways from Session One & Two 1. Align business user maturity with senior mgmt pain 2. Be honest in your current DX appraisal 3. Don’t get ﬁxated on Business As Usual 4. Ensure your platform(s) are usable by the business users - be explicit in what you need

9. CRAWL WALK RUN

10. What is required to personalise? 1. Why? 2. What do we know? 3. Who? 4. What do we have to play with? 5. Can it be (realistically) done? 6. Demonstrable ROI

11. 1. Why? 2. What do we know? 3. Who? 4. What do we have to play with? 5. Can it be (realistically) done? 6. Demonstrable ROI What is required to personalise? Strategic Objectives Marketing Objectives Marketing Objectives

12. What is required to personalise? 1. Why? 2. What do we know? 3. Who? 4. What do we have to play with? 5. Can it be (realistically) done? 6. Demonstrable ROI

13.

14. 1. Why? 2. What do we know? 3. Who? 4. What do we have to play with? 5. Can it be (realistically) done? 6. Demonstrable ROI What is required to personalise?

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16. What is required to personalise? 1. Why? 2. What do we know? 3. Who? 4. What do we have to play with? 5. Can it be (realistically) done? 6. Demonstrable ROI

17. What is required to personalise? 1. Why? 2. What do we know? 3. Who? 4. What do we have to play with? 5. Can it be (realistically) done? 6. Demonstrable ROI

18. What is required to personalise? 1. Why? 2. What do we know? 3. Who? 4. What do we have to play with? 5. Can it be (realistically) done? 6. Demonstrable ROI

19. What is required to personalise? 1. Why? 2. What do we know? 3. Who? 4. What do we have to play with? 5. Can it be (realistically) done? 6. Demonstrable ROI

20. What is required to personalise? 1. Why? 2. What do we know? 3. Who? 4. What do we have to play with? 5. Can it be (realistically) done? 6. Demonstrable ROI

21. What is required to personalise? 1. Why? 2. What do we know? 3. Who? 4. What do we have to play with? 5. Can it be (realistically) done? 6. Demonstrable ROI If you can’t measure it... Don’t run it!

22. Automation

23.

24. Don’t be the <new> spam

25. Personalisation NOT JUST FOR WEB

26. This is low hanging fruit for data integration COME BACK

27. DX Maturity Model

28. Key Takeaways 1. Identify what data you can get (or should be getting!) now 2. Whatever you do, it is for a reason - remember strategic goals 3. It shouldn’t be as diﬃcult as you think to continue the message across channels

29. Asia DX Maturity Model Webinar 4-part series

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