Going Global 101: How to Manage Your Websites Worldwide Using Drupal
•Download as PPTX, PDF•
3 likes•547 views
Internet usage has exploded worldwide over the last decade. More than one third of today’s world population has internet access. In fact, as of 2014, the number of internet users worldwide was 2.92 billion, up from 2.71 billion in the previous year. This shows that the ability to provide fully translated content to users is more important than ever. Translated content can help you to better market your brand in new regions, and establish your website as an international authority on its subject matter. Without proper preparation, various challenges can arise when translating websites into Português, Русский, Français, Italiano, Español, Deutsch, 中文, 日本語, 한국어, and other languages. In this webinar you will hear from Lingotek on how to be internationally savvy, and discover: -Simple tips and lessons for developing localization-ready websites using Drupal -Why translation and localization really matters to your digital strategy -The 7 Elements of Localizability -How Qualcomm, a leader in next-generation mobile technologies, is successfully developing international-ready websites using Drupal
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (20)
Similar to Going Global 101: How to Manage Your Websites Worldwide Using Drupal
Similar to Going Global 101: How to Manage Your Websites Worldwide Using Drupal (20)
More from Acquia
More from Acquia (20)
Recently uploaded
Recently uploaded (20)
Going Global 101: How to Manage Your Websites Worldwide Using Drupal
- 1. 1 ©2016 Acquia Inc. — Confidential and Proprietary Going Global 101: How to Manage Your Websites Worldwide Using Drupal Tuesday, July 19, 2016 Speakers: Calvin Scharffs - VP of Marketing, Lingotek Rod Parker - Director of Sales, Lingotek
- 2. 2 ©2016 Acquia Inc. — Confidential and Proprietary2 ©2016 Acquia Inc. — Confidential and Proprietary Why translation is important in this day and age 2 ©2016 Acquia Inc. — Confidential and Proprietary
- 3. 3 ©2016 Acquia Inc. — Confidential and Proprietary3 ©2016 Acquia Inc. — Confidential and Proprietary SPEAKING THEIR LANGUAGE 3 ©2016 Acquia Inc. — Confidential and Proprietary
- 4. 4 ©2016 Acquia Inc. — Confidential and Proprietary4 ©2016 Acquia Inc. — Confidential and Proprietary Determining Translation Needs 4 ©2016 Acquia Inc. — Confidential and Proprietary
- 5. 5 ©2016 Acquia Inc. — Confidential and Proprietary Determining Translation Needs 1. Sales. Worldwide internet users spend $1.7 trillion buying goods and services online, and this is expected to increase to $2.3 trillion by 2018.
- 6. 6 ©2016 Acquia Inc. — Confidential and Proprietary Determining Translation Needs 2. Users. 70% of global web users spend their time visiting websites in their own language.¹
- 7. 7 ©2016 Acquia Inc. — Confidential and Proprietary Determining Translation Needs 3. Language. The English language only accounts for 31% of all online use and is in decline.¹
- 8. 8 ©2016 Acquia Inc. — Confidential and Proprietary Determining Translation Needs 4. Purchase behavior. 42% of internet users in the European Union would never buy a product in a language other than their own, with a further 38% of users only doing so very occasionally.2
- 9. 9 ©2016 Acquia Inc. — Confidential and Proprietary Determining Translation Needs 5. Preference. 9 out of 10 internet users in the European Union would prefer to visit a website in their own language.2
- 10. 10 ©2016 Acquia Inc. — Confidential and Proprietary10 ©2016 Acquia Inc. — Confidential and Proprietary Taking the Next Step 10 ©2016 Acquia Inc. — Confidential and Proprietary
- 11. 11 ©2016 Acquia Inc. — Confidential and Proprietary11 ©2016 Acquia Inc. — Confidential and Proprietary Challenges with Translation 11 ©2016 Acquia Inc. — Confidential and Proprietary
- 12. 12 ©2016 Acquia Inc. — Confidential and Proprietary12 ©2016 Acquia Inc. — Confidential and Proprietary Issues with workflow 12 ©2016 Acquia Inc. — Confidential and Proprietary
- 13. 13 ©2016 Acquia Inc. — Confidential and Proprietary13 ©2016 Acquia Inc. — Confidential and Proprietary The Massive Benefits of Cloud-Based Translation Management System 13 ©2016 Acquia Inc. — Confidential and Proprietary
- 14. 14 ©2016 Acquia Inc. — Confidential and Proprietary Internationalization and Drupal Integrating Drupal with a translation management systems makes translations easier Translating web content using an integrated, cloud-based tool isn’t just superior to the old model of translation, it’s the only way to keep up. Here are some of the massive benefits:
- 15. 15 ©2016 Acquia Inc. — Confidential and Proprietary Internationalization and Drupal Cost Savings
- 16. 16 ©2016 Acquia Inc. — Confidential and Proprietary Internationalization and Drupal Faster Translation Times
- 17. 17 ©2016 Acquia Inc. — Confidential and Proprietary Internationalization and Drupal Higher Quality
- 18. 18 ©2016 Acquia Inc. — Confidential and Proprietary Internationalization and Drupal Real-time Monitoring
- 19. 19 ©2016 Acquia Inc. — Confidential and Proprietary Internationalization and Drupal Eliminate the Copy/Paste Method of Translating
- 20. 20 ©2016 Acquia Inc. — Confidential and Proprietary Internationalization and Drupal Increased Involvement and Loyalty
- 21. 21 ©2016 Acquia Inc. — Confidential and Proprietary Internationalization and Drupal In-context review
- 22. 22 ©2016 Acquia Inc. — Confidential and Proprietary22 ©2016 Acquia Inc. — Confidential and Proprietary How proper internationalization can help 22 ©2016 Acquia Inc. — Confidential and Proprietary
- 23. 23 ©2016 Acquia Inc. — Confidential and Proprietary23 ©2016 Acquia Inc. — Confidential and Proprietary Drupal makes internationalization easy 23 ©2016 Acquia Inc. — Confidential and Proprietary
- 24. 24 ©2016 Acquia Inc. — Confidential and Proprietary24 ©2016 Acquia Inc. — Confidential and Proprietary + Translations24 ©2016 Acquia Inc. — Confidential and Proprietary
- 25. 25 ©2016 Acquia Inc. — Confidential and Proprietary MIRUM AGENCY 2014
- 26. 26 ©2016 Acquia Inc. — Confidential and Proprietary MIRUM AGENCY 2014 Global Scale 20 Countries 46 Offices 2,200 Professionals Built by bringing together successful, regional companies that have a deep understanding of local market needs.
- 27. 27 ©2016 Acquia Inc. — Confidential and Proprietary MIRUM AGENCY 2014 Industry experience
- 28. 28 ©2016 Acquia Inc. — Confidential and Proprietary MIRUM AGENCY 2014 Technology partners
- 29. 29 ©2016 Acquia Inc. — Confidential and Proprietary Case Study Qualcomm + Mirum + Lingotek + Drupal
- 30. 30 ©2016 Acquia Inc. — Confidential and Proprietary30 ©2016 Acquia Inc. — Confidential and Proprietary30 ©2016 Acquia Inc. — Confidential and Proprietary 9 Ability to quickly keep Qualcomm corporate site translated and up-to-date in 9 languages using Drupal
- 31. 31 ©2016 Acquia Inc. — Confidential and Proprietary31 ©2016 Acquia Inc. — Confidential and Proprietary Case Study 31 ©2016 Acquia Inc. — Confidential and Proprietary
- 32. 32 ©2016 Acquia Inc. — Confidential and Proprietary32 ©2016 Acquia Inc. — Confidential and Proprietary Case Study Who was involved in the project? What department of Qualcomm etc.? Qualcomm Marketing + Mirum + Lingotek + Drupal
- 33. 33 ©2016 Acquia Inc. — Confidential and Proprietary33 ©2016 Acquia Inc. — Confidential and Proprietary Case Study What was the problem / challenge that Qualcomm was facing and why? Updating the www.qualcomm.com website for Drupal 7 and making it multilingual. Mirum built the Qualcomm site using a unique architecture called PODS. PODS allow site admins to customize the fields and theme used on a page via a drag-and- drop interface. They are very powerful and provide a lot of flexibility and efficiency, but PODS were not able to be translated using Drupal's core multilingual functionality. This prevented the Qualcomm site from being translated since PODS were used extensively.
- 34. 34 ©2016 Acquia Inc. — Confidential and Proprietary34 ©2016 Acquia Inc. — Confidential and Proprietary Case Study What solution was implemented? Drupal 7 with Lingotek Translation Module Drupal integration. Lingotek and Mirum worked together extensively to add support for PODS translation. Lingotek enhanced its module to allow custom entities, such as PODS, to be handled via code-level hooks. Mirum implemented logic to pass PODS content to Lingotek and store the translations properly in the database. The end result was a seamless translation experience for site admins and translators. The PODS content was uploaded for translation along with all the associated content for a given page, translated via the Lingotek TMS, then downloaded back to Drupal.
- 35. 35 ©2016 Acquia Inc. — Confidential and Proprietary35 ©2016 Acquia Inc. — Confidential and Proprietary Case Study What results did the project achieve and in what time frame (metrics would be ideal)? The Qualcomm website was re-launched in English with Chinese site going live at nearly the same time. It has since been translated into a total of 9 languages.
- 36. 36 ©2016 Acquia Inc. — Confidential and Proprietary36 ©2016 Acquia Inc. — Confidential and Proprietary Case Study What are some lessons learned? Trying to manually manage the localization of a Drupal website is very time consuming, costly, and error prone. Using Lingotek automation released an FTE to work on other projects, reduced cost and improved quality and time to market. Drupal's extensible architecture allows for incredible customization and flexibility. Digital agencies and module maintainers can work together to create powerful, customized experiences for site builders and end users.
- 37. 37 ©2016 Acquia Inc. — Confidential and Proprietary37 ©2016 Acquia Inc. — Confidential and Proprietary Case Study What are the next steps for Qualcomm? Ongoing updates to site are facilitated by Lingotek’s Drupal Translation module as well as possibly adding more languages.
- 38. 38 ©2016 Acquia Inc. — Confidential and Proprietary Questions and Answers
- 39. 39 ©2016 Acquia Inc. — Confidential and Proprietary Thank You Calvin Scharffs - VP of Marketing, Lingotek Rod Parker - Director of Sales, Lingotek
Editor's Notes
- Acquia's official PPT template begins here. This is the standard presentation title slide.
- Internet usage has exploded throughout the world over the last decade. More than one third of the world's population now has internet access. As of 2014, the number of internet users worldwide was 2.92 billion, up from 2.71 billion in the previous year. These stats show that the ability to serve fully translated content to users is more important than ever. Translated content can help you to better market your brand in new regions, and can help establish your website as an authority on its subject matter.
- According to a 2014 study by Ethnologue, the 3 most spoken languages worldwide are Chinese, Spanish and English, in that order.1 Even if you think the majority of your potential audience can communicate in English, connecting with them in their first language is important. The nuance of your product or service might not come across to non-native speakers, so having the ability to target users in their own language ensures that your message is communicated clearly and correctly. This is invaluable to establish familiarity and trust with current and prospective customers. 1 https://www.ethnologue.com/statistics/size
- If your company website is seen as a key tool for driving future sales, but management buy-in for multilingual content is a hurdle, then these 5 statistics could help support your business case:
- ¹ Localization Matters, Common Sense Advisory, Copyright © 2008 2 User language preferences online, European Commission, Copyright © 2011 3http://www.statista.com/statistics/261245/b2c-e-commerce-sales-worldwide/
- ¹ Localization Matters, Common Sense Advisory, Copyright © 2008 2 User language preferences online, European Commission, Copyright © 2011 3http://www.statista.com/statistics/261245/b2c-e-commerce-sales-worldwide/
- ¹ Localization Matters, Common Sense Advisory, Copyright © 2008 2 User language preferences online, European Commission, Copyright © 2011 3http://www.statista.com/statistics/261245/b2c-e-commerce-sales-worldwide/
- ¹ Localization Matters, Common Sense Advisory, Copyright © 2008 2 User language preferences online, European Commission, Copyright © 2011 3http://www.statista.com/statistics/261245/b2c-e-commerce-sales-worldwide/
- ¹ Localization Matters, Common Sense Advisory, Copyright © 2008 2 User language preferences online, European Commission, Copyright © 2011 3http://www.statista.com/statistics/261245/b2c-e-commerce-sales-worldwide/
- Once you have determined that a fully translated website makes sense for your business, the next step is to make sure you have a good implementation plan in place. Translation can be problematic when it is not done correctly. Translation costs are an investment in your customer base and a must have for any international business. You should also consider a robust multilingual implementation as a cost effective way of expanding on your marketing investment. You have created content and a means for delivery, so translation serves to bring them to a broader audience.
- Today’s highly dynamic websites are characterized by an accelerating and virtually continuous cycle of content updates and changes. Legacy processes for managing translation workflows lack the speed and agility to keep multilingual websites in sync. The current process forces people to copy and paste content, then send it to a translation service which can be cumbersome and, at times, inaccurate.
- ”You have insufficient man-hours available to keep up with the pace and volume of change. Another difficulty organizations face is the workflow required to fully translate a website. If your site has 500 indexed pages and need to be translated into 10 different languages, suddenly, you’re tasked with 5,000 pages of content. Even if you have fewer indexed pages, chances are you have insufficient man-hours available to keep up with the pace and volume of change, especially if you’re having to translate them manually. This is where a proper translation automation tool can help.
- To maximize your investment in translation, you need a process that uses both time and resources effectively. For example, Lingotek offers cloud-based website localization solutions that simplify the process of creating and maintaining your global Drupal websites. The Lingotek - Inside Drupal module features solutions that ease the manual burden of launching in new markets while improving language consistency, cutting costs, and enabling you to deliver your brand to consumers abroad in the quickest and most effective way possible.
- ● Cost Savings - You can largely avoid the cost of having professional translators work on small but expensive jobs by having your community do the translations. If you still want professionals involved, have them just do a final review of the community translations at a much lower cost.
- ● Faster Translation Times - A strong community can identify new content and have it translated the same day with the right tools and access. In fact, your community can self-select the most important content and translate it first. Even if you still use professional translators you will see a substantial speed increase.
- ● Higher Quality - It may seem counter-intuitive to think that a community of non-professional translators would produce higher-quality translations, but it’s true. One study showed that computer-aided community translations were indistinguishable from professional translations and sometimes even superior since the community had a more topic-specific knowledge of the language. Subject matter expertise is important!
- ● Real-time Monitoring - Know down to the sentence what has been translated and how much remains. The days of emailing a word document into a black hole and waiting for it to come back translated with no indication of ongoing progress are gone.
- ● Eliminate the Copy/Paste Method of Translating - Copying and pasting content into emails or documents is messy and confusing. Multiple versions of documents creates errors and lag in your project. Translating content directly in its native environment facilitates a smooth flow and fast turn-around.
- Increased Involvement and Loyalty - By engaging your bilingual employees, customers and partners in the translation process you can actually increase their loyalty and sense of community. Offering incentives or awards for their contribution can help them feel the value of contributing and make them feel a part of something great.
- ● In-context review - All localized content is automatically merged back into your enterprise application ensuring that it can be previewed and reviewed in-context.
- When doing business internationally, it’s essential to put your best face forward. Ensuring that your site is prepared to best serve all of your prospective clients, regardless of native language is easy to do with Drupal. Drupal’s unique architecture allows for complete translation of all of your site’s content painlessly. Because Drupal was designed to be extended, it allows us to implement translation in a way that is tailored to the company's needs, as opposed to a “one size fits all” solution. This architecture allows for multiple translation strategies as well - whether you want to allow users to choose their language, or utilize different domains per language, but still want it all powered from the same platform, Drupal provides the flexibility to adapt to the internationalization strategy that best fits your situation.
- For companies that are translating their content in house, Drupal provides the ability to easily translate content through the website. Entire pages can be translated by cloning the content and assigning it a new language. The editor can then translate the text as represented. Drupal also allows field level translation. This empowers editors to only translate the content that needs translating, and to do so in a single place, instead of multiple systems. Drupal’s plugin based architecture allows us to extend translation into other functionality. Does your website have custom business logic specifically created to match your needs? Any module developed with Drupal’s API will automatically work with Internationalization. One of the biggest wins of Drupal’s module based architecture is the ability to enable the use of third party translation tools, a must have when translating large volumes of dense content.
- Lingotek Translation is the only Drupal module to integrate a Translation Management System directly into Drupal, thus allowing the Drupal community to use professional-grade translation technologies (e.g. machine translation, translation memory, CAT tool) without ever having to leave the comfort of the Drupal environment. Content is easily identified as being new or changed and can automatically be sent to Lingotek’s TMS for translation. You can use Machine Translation, Community Translation or tap into their 5,000+ professional translators all without leaving the Drupal interface.
- 30% of the work is on JWT clients / 70% work is independent of JWT
- This is the standard presentation ending slide.