The multichannel rep is one of the most important near term tactics for most pharma execs… but how is it faring? Join us for the next instalment of our 1000 to 1 series – to see whether the reality of the multichannel rep is within reach for pharma today: https://goo.gl/qrYTDa

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Pharma’s journey towards
the multichannel rep

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It's clear that the traditional field force will
need to adapt in the future

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Is pharma finally realising where it needs to go?
Pharmaceutical companies are looking to re-engineer their
customer engagement models to respond to evolving customer
needs… As rep access to physicians continues to plummet, the
role of the field force is under the microscope.
It’s clear that the traditional reliance on field force is no longer
enough.

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Priorities of pharma companies
• A significant number of pharma professionals (25%) recognise customer journey
optimisation as the most important priority for the near future.
• Transforming the rep field force follows as the second most relevant topic.
Source: The Across Health Multichannel Maturometer, 2017 Global, N=256

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• The most common digital rep tactics used today are tablet detailing, rep email, remote
engagement and HCP self-service websites. However, their adoption across Europe is varied.
Field force transformation in action
Source: The Across Health Multichannel Maturometer, 2017 Global, N=256

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• Digital rep channels are high impact channels in their own right. Among EU5 specialists,
the impact of tablet detailing, rep email and remote detailing is similar to sales reps.
Channel validation with data
Source: The Across Health Navigator 2017, N=3158, EU5 scope, Specialists

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Knowing where the rest of the industry is moving can help you
benchmark your channel performance, and see what the biggest
levers are for your multichannel excellence.
For further, deeper, and more detailed insights check the Multichannel Maturometer

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More on the rep transformation…
“Just 6% of specialists today in EU5 have
experienced the concept of the true
multichannel rep…”
View
Beverly Smet remarks upon current priorities in
the pharma industry and how effective channel
deployment can be vital in today’s landscape
Read more

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We can provide you with robust insights and strategic support
to increase your ability to become an industry leader!
Customer journey enhancement and field force transformation as top priorities for
pharma companies is a step in the right direction.
Read more in our blog!
One picture says more than a 1000 words…