What is necessary for pharma’s digital transformation to accelerate? Vladimir Rogiers thinks through the key enablers for a fast moving digitization process in our latest 1000to1 blog https://goo.gl/2RD7ao

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The hare and the tortoise of digital
transformation in pharma

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Are pharma companies on the right path?
The race for digital transformation in pharma is like the story of
the hare and the tortoise. However, unlike the fable, where the
tortoise wins, the slow pace of change in pharma means it's
likely to lose out to more nimble industries unless it can move
into the fast lane.

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Finding the missing steps…

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Change management needed…
For all industries, transformation requires marrying the right
strategy, culture and people with the right enablers (processes,
technologies, metrics,…), as per the eponymous Gleicher
model. All of this needs to be underpinned by a strong rationale
for change (“burning platform”), that’s both compelling and
understood by all inside the organisation. Sadly, this isn’t as easy
as just buying and installing some great new technology.

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• A concerted, multi-year effort across all four Gleicher areas will increase the likelihood of a
successful digital transformation significantly
Gleicher model
Variation of the Gleicher’s Formula, Source: Dannemiller, K. D., & Jacobs, R. W. (1992). Changing the way organizations
change: A revolution of common sense. The Journal of Applied Behavioral Science, 28(4), 480–498.

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Slow pace of change is more than anecdotal…
• The 2018 Maturometer reveals that at least 50% of pharma staff finds digital transformation
in their organization to be (very) slow
N=113 (Global/Regional)
N=114 (National/Local)

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Board support for digital/MC team is growing … and digital
transformation and strategy is also growing above average…

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Knowing where the rest of the industry is moving can help you
benchmark your channel performance, and see what the biggest
levers are for multichannel excellence.
For further, deeper, and more detailed insights check the Multichannel Maturometer

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More on the digital transformation…
“The pace of digital change is sluggish.
More than half of the market thinks digital
transformation is moving too slowly.”
View
Vladimir Rogiers thinks through the key enablers
for a fast moving digitization process in our 1000
to 1 blog.
Read more

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We can provide you with robust insights and strategic support
to speed up your digital transformation strategies!
Pharma needs to look inside its own organization when it wants to accelerate it’s
digital transformation.
Read more in our blog!
One picture says more than a 1000 words…