9. 21 MILLIONPOSTS ABOUT DR. WHO ON
TUMBLR IN ONE MONTH
MORE VIEWS DURING FINALE THAN THE
SUPER BOWL OR MTV VIDEO MUSIC
AWARDS:
14.5 MILLION
IN ONE DAY
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33. LITTLE DATA
(1) Data from the actions and activities that
users take as part of a media experience.
(2) Data that enables web publishers to create
a better experience for the user.
(3) Data that users explicitly share.
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34. LITTLE DATA IS YOUR FRIEND. BIG DATA IS CREEPY.
FOR THE USER,
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35. LITTLE DATA YIELDS NATIVE METRICS
★ DO YOU WATCH VIDEO?
★ ARE YOU REGISTERED?
★ WHAT DO YOU FAVORITE?
★ DO YOU TIME-SHIFT FOR LATE READING?
★ DO YOU SCROLL BELOW THE FOLD?
★ WHAT DO YOU “LIKE”? ★ ARE YOU LIKELY TO TWEET CONTENT?
★ DO YOU LISTEN TO PODCASTS?
★ DO YOU EMAIL ARTICLES?
★ DO YOU BOOKMARK AND SAVE?
★ DO YOU HOVER OVER LINKS WITH YOUR MOUSE?
★ DO YOU USE A SCROLLWHEEL?
★ DO YOU VIEW IN LARGE TYPE?
★ ARE YOU A SLIDESHOW FAN?
★ DO YOU PREFER SHORT OR LONG-FORM ITEMS?
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36. LITTLE DATA + BIG DATA = BETTER USER EXPERIENCE
★ BETTER PRODUCTS
★ BETTER PRICING
★ BETTER PREDICTION
★ BETTER CONTENT
★ BETTER ENGAGEMENT
★ BETTER ADVERTISING
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37. 1. TRIUMPH OF FAN CULTURE
2. ORIGINALS EVERYWHERE
3. AVALANCHE OF SNOWFALLS
4. LITTLE DATA
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