Business Model Generation
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This is an overview of the Business Model Generation book given at Umm Al Qura University, Faculty of Dentistry (UQUDent) along with a mini workshop about Business Model Canvas and how to use it with your team. 32 attendees including students and faculty staff participated and enriched the discussion of the book. Check https://gibbon.co/Active/business-model-generation #UQUDent_BMG for more resources.
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Business Model Generation
- 1. BUSINESS MODEL GENERATION Book Discussion by: Dr. Alaa Qari 14/4/2015 Business Model Innovation Business Model Canvas
- 2. Alexander Osterwalder & Yves Pigneur Co-created by 470 "Business Model Canvas" practitioners from 45 countries
- 6. Canvas
- 7. • Mass Market • Niche Market • Segmented • Diversified • Multi-sided Platform CUSTOMER SEGMENTS For whom are we creating value? Who are our most important customers?
- 8. VALUE PROPOSITION Characteristics • Newness • Performance • Customization • “Getting the Job Done” • Design • Brand/Status • Price • Cost Reduction • Risk Reduction • Accessibility • Convenience/Usability What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? Which customer needs are we satisfying?
- 9. CHANNELS Through which Channels do our Customer Segments want to be reached? How are we reaching them now? Which ones work best? 1- Awareness 2- Evaluation 3- Purchase 4- Delivery 5- After sales Channel Phases
- 10. CUSTOMER RELATIONSHIPS Examples: • Personal assistance • Dedicated Personal Assistance • Self-Service • Automated Services • Communities • Co-creation What type of relationship does each of our Customer Segments expect us to establish and maintain with them?How costly are they?
- 11. REVENUE STREAMS Types: • Asset sale • Usage fee • Subscription Fees • Lending/Renti ng/Leasing • Licensing • Brokerage fees • Advertising For what value are our customers really willing to pay? How are they currently paying? How would they prefer to pay? Fixed Pricing Dynamic Pricing
- 12. KEY RESOURCES Types of Resources • Physical • Intellectual (brand patents, copyrights, data) • Human • Financial What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams?
- 13. KEY ACTIVITIES Categories: • Production • Problem Solving • Platform/Network What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams?
- 14. KEY PARTNERSHIPS Different types of partnerships: • Strategic alliances • Coopetition • Joint ventures • Buyer-supplier Motivations for Partnerships • Optimization and economy • Reduction of risk and uncertainty • Acquisition of particular resources and activities Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform?
- 15. COST STRUCTURE Is Your Business More • Cost Driven • Value Driven Sample Characteristics: • Fixed Costs (salaries, rents, utilities) • Variable costs • Economies of scale • Economies of scope What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?
- 16. WHAT TOOLS DO WE NEED?
- 17. DIGITAL CANVAS
- 19. Patterns Unbundling Business Models The Long Tail Multi-Sided Platforms FREE as a Business Model Open Business Models
- 22. Empathy Map
- 24. Brainstorming The Silly Cow Exercise
- 25. VISUAL THINKING
- 26. EXAMPLE
- 27. PROTOTYPING
- 28. STORY TELLING & SCENARIOS Talk & Image Video Clip Role Play Text & Image Comic Strip
- 29. Strategy
- 31. THE BOOK STORY From a PhD dissertation to a business book bestseller
- 32. REFERENCES
- 33. THANK YOU Curious for more, check my Gibbon playlist for other resources https://gibbon.co/Active/business-model-generation @Active_Dentist