2. ClickThrough is a technology led
search marketing & conversion
optimisation consultancy.
We offer clients the following services.
Pay Per Click Management.
Search Engine Optimisation.
Social Media Optimisation.
Affiliate Marketing Management.
Online PR Services.
Web Analytics Consultancy.
Conversion Optimisation Services.
Multilingual Search Marketing.
Online Media Planning Services.
Patented Digital Marketing Technology
Since 2004 we have helped our clients in the UK, USA & Europe reach new customers
in over 30 countries, using our proven, ethical search marketing know-how. We pride
ourselves on giving honest, actionable advice without up-front commitments:
Our Digital Strategy Wheel approach puts your goals at the centre.
Everything we do is built around driving up conversion rates, not costs.
We don’t tie clients into long term contracts, giving you peace of mind.
Proven track record from our work with clients including Peugeot, Halfords,
Nectar, Computeach, Comic Relief & Wolseley.
Our people all receive our industry-leading, Digital Academy training.
Full account management team, with senior level contact for every client.
Active members of the IAB, eConsultancy & SEMPO.
Thought leaders, giving clients the inside track on what matters in search
before it happens
Whether you are thinking of changing your search or digital marketing agency, or just
looking to improve your online conversion rate, our team of search conversion experts
can help. Find out what we can do to grow your business. Call us on 0800 088 7486 or
visit www.clickthrough-marketing.com
About ClickThrough Marketing
Company Profile
The Digital Strategy Wheel™ underpins our unique
approach to your Internet Marketing Strategy.
Find out what we can do to grow your business. Call us on 0800 088 7486 or visit clickthrough-marketing.com
3. Find out what we can do to grow your business. Call us on 0800 088 7486 or visit clickthrough-marketing.com
We know that the most successful online campaigns comes from a blend of
creative inspiration and the right application of technology. We have a range
of in-house technologies so you can make the most of your online marketing.
Technology Description
BidCops™
BidCops™ technology allows you to pinpoint areas of budget
wastage in your Google AdWords Account, identifying the
hidden pitfalls that are stopping your campaign from working.
ContentVOX™
Our hand-built technology allows our journalists to ensure
every news article they write is of the right quality, is search
engine friendly, is sent to social networks and is fully trackable.
KeywordROI™
Our unique keyword research mining technology will give you
a targeted database of relevant, categorised keywords with
traffic projections and ROI estimates at a keyword-level based
on data taken directly from your Google Analytics account.
Conversion Spy™
Are gaps in your websites conversion architecture losing you
business? Conversion Spy™ identifies hidden problems in your
websites sales process that cause buyers to abandon sales.
Analytics Doctor™
Is your web analytics installation telling you what you really
need to know? Analytics Doctor is our web analytics auditing
service. We will identify where your current installation is
letting you down, and how you can get it back on track.
eCommerceLEAP™
Designed specifically for eCommerce websites, our technical
audit evaluates key areas that are stopping your website from
achieving it’s potential. Areas evaluated include Duplicate
Content, 404 Errors, Internal Linking and URL formatting.
4. Find out what we can do to grow your business. Call us on 0800 088 7486 or visit clickthrough-marketing.com
Services Price* Description
AdWords Audit £300
Review by an AdWords Qualified
Individual using in-house analytics
technology & dashboards.
SEO & Website Audit £900
Evaluation of your site against key
areas & SEO recommendations.
eCommerce SEO & Site Audit £1,200
An audit specifically created for
eCommerce websites to unleash your
site’s natural rankings through best
practices.
Competitor Audit £200
Key metrics comparing you to 5 of
your key online competitors.
Keyword Audit £500
Custom keyword database with ROI
forecasting from SEO & Paid Search.
Social Media Audit £400
Review of your social media
performance vs. key competitors.
Analytics Audit £400
Evaluation & tune-up of your Google
Analytics by a Google Analytics
Qualified team.
Conversion Audit £400
Audit of how well your site converts
visits to leads, sales & site
recommendations.
Know your online marketing needs work but don’t know where to start?
ClickThrough has developed a series of Audits which identify where your
existing online activity is letting you down, & how it can be improved.
Let our experts identify where your existing activity is costing you money & sales.
Proven process pinpoints areas for development & gives pointers for improvement.
Google Analytics & AdWords audits performed by our in-house Qualified Individuals.
Let your site benefit from our years of experience in helping businesses succeed online.
On-DemandServices
* Fees quoted are for Managed Service clients. Our fees can vary depending on project scope.
5. Find out what we can do to grow your business. Call us on 0800 088 7486 or visit clickthrough-marketing.com
Services Price* Description
Google AdWords From £400
Creating a new account, or restructuring
an existing account.
Yahoo! From £400
Extending paid search reach via the
web’s oldest search engine.
Bing From £400
Additional pay per click traffic from
Microsoft’s search network.
YouTube From £400
Finding your prospects on the biggest
video site, owned by Google.
Google Display Network From £400
Leveraging the web’s largest display
advertising network to grow sales.
Google Remarketing From £400
Targeting previous visitors to your sites
through ads appearing on other sites .
Facebook From £400
Micro-targeting consumers on the
world’s biggest social network.
LinkedIn From £400
Reaching the B2B market in an
affordable way through DirectAds.
Is your paid search campaign costing you money? Need a new campaign but
don’t know where to start? Our online advertising experts create powerful
campaigns from scratch, or overhaul existing ones, to get you back on track.
Campaigns built from the ground up; keyword research, account structure & copywriting.
Proven step-by-step methodology to generate improved results from existing campaigns.
Extending existing campaigns on Facebook, LinkedIn & other social networks.
Use behavioural targeting technology to target your prospects across the web.
On-DemandServices
* Fees quoted are for Managed Service clients. Our fees can vary depending on project scope.
6. Find out what we can do to grow your business. Call us on 0800 088 7486 or visit clickthrough-marketing.com
Services Price* Description
Site Migration From £800
Best practice site migration & risk
management consultancy, from a one-off
audit to full project management.
Directory Marketing From £300
Increasing referral traffic, links & SEO
value through targeted, quality
directories.
Google Places From £200
Creation and/or optimisation of Google
Places listings for search visibility.
Google Products From £300
Submission & optimisation of your
ecommerce product feed to Google’s
powerful Product search.
Facebook From £400
Evaluation of your existing Facebook
presence & social strategy formulation.
Twitter From £400
Audit of your current Twitter account &
future strategy recommendations.
YouTube From £400
Review of your YouTube profile &
developing a strategy.
Foursquare From £400
Encourage consumer brand interaction
through Foursquare optimisation.
Is your website lost in organic search results? Don’t know where to start with
social media? Our team has years of experience in helping businesses get
SEO & Social right by increasing rankings, traffic, engagement & conversions.
Allow our experts to kick-start specific aspects of your online marketing strategy for you.
Our conversion experts build SEO & social media strategies that deliver sales & enquiries.
Platform-specific social media FastTracks deliver support in the areas you need the most.
Google Places & Products FastTracks help you achieve extended reach on Google.
On-DemandServices
* Fees quoted are for Managed Service clients. Our fees can vary depending on project scope.
7. Find out what we can do to grow your business. Call us on 0800 088 7486 or visit clickthrough-marketing.com
Services Price* Description
Online Press Release
£360 per
release
Creation, optimisation &
distribution of an online press
release to 1000’s of sites
Article Marketing
£210 per
article
Article writing, optimisation &
syndication to 2,500 site to build
link reputation to your website
Video Marketing
£300 per
video
Optimisation & distribution of
your video to major networks
On Page Content Optimisation
£105 per
page
Optimisation of every on-page
element for SEO for existing pages
Titles, Keywords & Descriptions
£100 for 5
TDKs
Optimisation of TDKs on 5 existing
pages on your site
On Page Content Writing &
Optimisation
£210 per
page
End-to-end page creation from
copy to metadata to optimisation,
quality checking and sign-off .
* Fees quoted are for Managed Service clients. Our fees can vary depending on project scope For
large volumes, discounts will apply so please call us on to 0800 088 7486 for a quote.
Quality, relevant content is the bedrock of a successful online marketing
strategy. We employ full-time copywriters & journalists to create unique
content for our clients, from SEO optimised copy to web-ready press releases.
Our in-house copywriters work directly to your brief, matching your messaging & tone.
Take advantage of our expertise to distribute content & video out across the web.
Our copywriters work hand-in-hand with our SEO team to produce fully-optimised web copy.
Scalable service; from single pages to full site rewrites & new website launches.
On-DemandServices
8. Services Monthly Fee Description
PPC Manager £400 to £15,000 per month
Our monthly fee depends on the
complexity of your account, support
required, number of products /
keywords, countries targeted,
service level & hours required to
manage your account effectively.
Find out what we can do to grow your business. Call us on 0800 088 7486 or visit clickthrough-marketing.com
As a specialist PPC agency we help both clients new to PPC & those with
existing AdWords accounts, reduce spend & increase conversions through
advanced bid management & landing page optimisation strategies.
Your account managed by Qualified Individuals within an AdWords Qualified Company.
We use best-of-breed bid management tools to save our clients 40% of spend, on average.
Our Keyword ROI Database™ demonstrates how we will increase sales before you sign up.
Dedicated Account Director with responsibility for creating a winning Paid Search strategy.
ManagedServices
Management by AdWords Professionals
Account Direction & Strategy
Existing Campaign Re-Structuring
New Campaign Build
Keyword ROI Database
Keyword Position & CPC Optimisation
Budget Control & Management
Creative (CTR) Ad Reviews
Keyword & Match Type Optimisation
Quality Score (QS) Optimisation
Impression Share (IS) Optimisation
Day Parting Optimisation
Google Ad Network & Social Media Access
Bing, Yahoo! & Other Engines
Mobile device targeting
Technology Setup & Tracking
Performance Reporting & Dashboards
Conversion Optimisation
Our paid search management services can include:
9. Find out what we can do to grow your business. Call us on 0800 088 7486 or visit clickthrough-marketing.com
Services Monthly Fee Description
SEO Manager £500 to £20,000 per month
Our monthly fee depends on the
support required, number of
products / keywords, countries
targeted, service level & hours
required to manage your account &
achieve your goals.
Do you want more sales from search? We are a specialist search agency who
drive traffic & sales using ethical SEO techniques; keyword research, content
& site optimisation, link building & conversion optimisation.
Our ethical, safe search marketing techniques protect your website & brand.
We are independent, leaving us free to choose the best SEO tools available.
We can prove how your site will benefit from optimisation using our Keyword ROI Database™.
Dedicated Account Director with responsibility for creating a winning SEO strategy
ManagedServices
Management by SEO/Social experts
Account Direction & Strategy
Keyword ROI Technology & Database
Website Technical Audits
Link Score Profiling & Link Building
Free Directory Strategies
Paid Directory Strategies
Press Release & Article Writing
Press Release & Article Syndication
Optimisation of Syndicated Content
Forum Marketing Strategies
Video Syndication Strategies
Social Bookmarking Strategies
On Page Content Writing & Optimisation
Technical SEO Checklists & Audits
Site Migration & SEO Risk Management
Performance Reporting & Dashboard
Competitor & Back link Analysis
Our SEO management services can include:
10. Services Monthly Fee Description
Link Building &
Online PR
Manager
From £300 per month
Bespoke Link Building – strategies
include Articles & Online PR,
Directory submission, Forum
Marketing, Authority link
acquisition, Social media &
bookmarking & Video Marketing.
Find out what we can do to grow your business. Call us on 0800 088 7486 or visit clickthrough-marketing.com
Is your website lacking the link love it deserves? Our ethical link building
experts will evaluate your current link profile & create a balanced link
building strategy that will help increase your organic search engine rankings.
We will audit your current link profile to find areas of deficiency vs. your online competitors.
Full range of link building techniques on offer to allow for a fully bespoke strategy.
Our safe link building techniques are carried out by our in-house team of SEO experts.
ClickThrough Marketing have been running ethical link building campaigns since 2004.
ManagedServices
Online article distribution.
Major web directory submission.
Social bookmarking campaigns.
Online Press Release distribution.
Local web directory submission.
Forum marketing for link building.
Targeted link building requests.
Niche web directory submission.
RSS Feed Syndication for link building
Social media link building.
Authority link acquisition.
Online Press Release copywriting.
Product Feeds for link building
Video marketing for link building.
Wiki development for link building.
Advanced Blog strategies.
Article content creation.
Other Advanced link building techniques.
Our Link Building services can include:
11. Find out what we can do to grow your business. Call us on 0800 088 7486 or visit clickthrough-marketing.com
Wouldn’t it be great if you could expand your sales team & yet only pay for
results? Affiliate Marketing lets you do just that. We can help establish an
affiliate program & provide ongoing reporting & affiliate management.
We can help you create an affiliate program from scratch.
Leverage our relationships with affiliate networks to get your program running faster.
Help in creating a program that will attract affiliates who are active in your market.
Unique insights from an agency that employs full-time a number of active Affiliates.
Services Monthly Fee Description
Affiliate Management £300 to £5,000 per month
Our monthly fee depends on
the support required, number
of products / affiliates,
networks used, service level &
hours required to manage your
account & achieve your goals.
ManagedServices
Affiliate Network Shortlist Services
Affiliate Programs Strategy Creation
Running Affiliate Newsletter Campaigns
High-Converting Banner Creation
Drafting Affiliate Terms & Conditions
Direct Liaison with Super-Affiliates
Dashboard Reporting on Your Campaign
Leveraging Affiliates in Social Media Plans
Setup & Maintenance of Affiliate Tracking
Support in the Event of Affiliate Fraud
Affiliate Brand Bidding Reporting
Competitor Program Analysis
Creating Targeted Affiliate Incentives
Lead Validation & Monitoring Services
Forum & Instant Message Representation
Google Analytics Tracking Integration
Creation of Unique Affiliate-Only Content
Affiliate Recruitment & Retention
Our affiliate management services can include:
12. Find out what we can do to grow your business. Call us on 0800 088 7486 or visit clickthrough-marketing.com
Do you know which parts of your online marketing are letting you down -
& why? Our suite of Tracking & Analytics Services ensure that every part of
your online marketing activity is correctly attributed, monitored & tracked.
Your Google Analytics installation fine-tuned by our Google Analytics Qualified Individuals.
Call Tracking for a complete breakdown as to how your call centre & online activity interact.
Stay on top of your key metrics with KPI Dashboard built around your business needs.
Be the first to know about website downtime with our always-on downtime monitoring.
ManagedServices
Services Price* Description
Call Tracking
£50 per
month
Set-and-forget call tracking that
allows you to identify which
activity has resulted in calls with
full Google Analytics integration.
KPI Dashboards
£158 per
month
Concise, to-the-point reporting
with all your key online
marketing metrics in one place.
Google Analytics Support
£100 per
hour
One-to-one advice and
implementation from our Google
Analytics Qualified Individuals.
Website Downtime Alerts
£25 per
month
Always-on website monitoring
including notification by SMS &
email so that you know about
downtime before your customers.
13. Find out what we can do to grow your business. Call us on 0800 088 7486 or visit clickthrough-marketing.com
Pay Per Click Marketing
By Phil Robinson & Lindsey Annison
Find out how Google AdWords, Yahoo! and Microsoft can get
your business in front of a global audience.
Find killer keywords your competitors have missed.
Write punchy ads that drive sales and conversions.
101 Pay Per Click tactics, including the latest
AdWords changes to watch out for.
Search Engine Optimisation
By Phil Robinson & Lindsey Annison
Discover the essential SEO tips and tricks you need to
maximise your search engine and online presence.
Build a site that search engines will love.
Harness the power of Twitter and social media.
101 tactics that drive real SEO results.
To request your FREE preview of either book, go to:
clickthrough-marketing.com/books
