Emotions drive over 90% of our actions, yet only 10% of creative content is tested to understand emotional engagement. Technology like eIQ can measure emotional engagement with creative content in real-time through facial microexpressions. This provides insights to guide future creative production and optimize content to increase shares, clicks, and engagement. The Virool platform helps show great content to the right users, driving engagement through easy one-click social sharing and pre-campaign forecasting of estimated reach and earned media.
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38% of people purchase an item
after sharing, retweeting, pinning,
or ‘favoriting’ it.
Emotions are spontaneous and
drive over 90% of our actions
65% of the ROI is determined by
the creative.Yet, only 10% of the
creatives are tested
Industry Trends
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FIRST-TO-MARKET RESEARCH OPPORTUNITY
• eIQ measures advertainment engagement in real-time
through facial micro expressions.
• Users are prompted to participate using their own web cam.
• People view content at home and on their own device,
representing a normal, everyday experience.
IN-DEPTH REPORTING & ANALYTICS
• View results across the six key emotions of joy, disgust,
sadness, surprise, fear and confusion within Virool’s reporting
dashboard.
INSIGHTS FOR THE FUTURE
• Guide the production of future creative with customized
recommendations and valuable insights.
eIQ: EMOTIONAL INTELLIGENCE
SEE A LIVE DEMO
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VIROOL WIDGET
• User initiated
• One-click social shares
• High retention rate
• Publisher and platform agnostic
One click
sharing
EASY, ONE CLICK SHARING THAT DRIVES ENGAGEMENT
Custom designed
ribbon amplifying
your call to action
5s 5m60s 120s
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PRE-PLANNING TOOL
Forecast estimated scale and delivery based on your KPI.
VIROOL’S VIROMETERTM
*Note: The above metrics are for illustration purposes only.
• Views • Clicks • Social Shares • Engagement Rates
FORECAST AND MEASURE EARNED MEDIA BY REACHING INFLUENCERS
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Key Take Aways
• Attraction, Retention, Engagement, Impact
• Analyse and adjust your creative before going live
• Predict how much earned media you could
generate pre-campaign
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Activate engagement for your videos with the Virool platform
GO BEYOND THE VIEW
Loic Dussart
Sales Manager, EMEA
+ 44 7872 362 060
loic@virool.com