Six basic steps to build effective developer communities around API based technologies. This talk has been delivered at several developer conferences in the Bay Area in 2015. This version is from the I Love APIs conference 13 October 2015.

1. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Adam FitzGerald
Head, Worldwide Developer Marketing
Amazon Web Services
Launching a Platform and
Igniting Developer Community
How to talk geek

2. Who am I?

4. Who are you?

5. Myth: Developers are hard to
market to

6. Myth: Developers are hard to
market to

7. How do developers choose a
technology to use?

8. A. Does {TechnologyX} solve
my problem?

9. Title Only

10. B. Are other people using
{TechnologyX}?

11. 2. Are other people using
{TechnologyX}?

12. Developer Marketing Basics
6 Steps

13. Step 1: Do documentation right

14. github

15. feedback

16. Step 2: Remove barriers to get
started

17. tutorial

18. SDKs

19. Step 3: Be responsive

20. Respond to question: StackOverflow

21. Step 4: Find your hero

22. Adrian Cockcroft

23. AWS Community Heroes

24. Step 5: Be a cheerleader

25. This week in Spring

26. AWS Week in Review

27. Step 6: Listen actively

29. Summary
Step 1: Do documentation right
Step 2: Remove barriers to get started
Step 3: Be responsive
Step 4: Find a hero
Step 5: Be a cheerleader
Step 6: Listen actively

30. Convincing the Business

33. AWS Pop-up Loft

38. Thank you!