Three rules for operating a global developer relations program
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With more than 2 million active developers using its services, Amazon Web Services helps people create new applications, technology and even companies. Engaging developers and helping them become successful has always been a core part of AWS's philosophy. This session talks about how to engage with developers at scale and provides three simple rules AWS uses for guiding successful developer programs.
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Three rules for operating a global developer relations program
- 1. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Adam FitzGerald Head, Worldwide Developer Marketing Amazon Web Services Inside Developer Relations at AWS Three rules for operating at scale @DevRelChap
- 5. 2009 2010 2011 2012 2013 2014 20162015 “Active customer” is defined as a non-Amazon customer with AWS account usage activity in the past month, including the free tier Over 2 Million Active Customers
- 6. Largest Number Of Start-up Customers
- 7. Largest Number Of Enterprise Customers
- 8. Largest Number Of Public Sector Customers
- 9. A Broad Global Footprint… Expanding in 2017
- 10. How do you grow to 2 million developers?
- 11. Solve a real problem for developers
- 12. Title Only
- 13. Make it easy to get started
- 14. Free Tier, 10 min tutorials
- 15. Free Tier, 10 min tutorials
- 17. feedback
- 22. AWS Developer Relations 3 Rules
- 23. Rule 1: Meet developers where they live
- 28. Hackathons
- 29. Teaching Tomorrow's Cloud Workforce Today
- 30. Choose Your Career Path 28 careers – 30+ hours of content – access to labs and AWS Technical Essentials
- 31. AWS Loft – San Francisco
- 33. AWS Loft – New York
- 36. Rule 2: The customer’s voice is most authentic
- 37. Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, May 28, 2014. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 2015 Gartner Magic Quadrant for Cloud Infrastructure as a Service, Worldwide
- 38. Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, May 28, 2014. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 2015 Gartner Magic Quadrant for Cloud Infrastructure as a Service, Worldwide
- 42. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved. AWS User Groups
- 46. Rule 3: Experiment every day
- 47. «If you double the number of experiments you do each year, you’re going to double your inventiveness» -Jeff Bezos CEO, Amazon.com
- 48. AWS Zombie Apocalypse Workshop
- 52. Twitch – video game screenshot
- 53. Twitch – creative programming
- 54. Twitch from re:Invent screenshot
- 55. AWS Developer Relations 3 Rules
- 56. Rule 1: Meet developers where they live Rule 2: The customer’s voice is most authentic Rule 3: Experiment every day
- 57. Thank you! Adam FitzGerald @DevRelChap
Editor's Notes
- Started in technology at BEA Systems doing some evangelism and eventually running their Dev2Dev program. Joined SpringSource to help Adrian Colyer and Rod Johnson build a powerful open source community of Java developers Acquired by VMware and worked with the Groovy/Grails and RabbitMQ communities Built the Developer Relations team for Cloud Foundry while at VMware and Pivotal Joined AWS in 2013 to run technical evangelism and community building
- AWS Console from 2008
- “Active customer” is defined as a non-Amazon customer with AWS account usage activity in the past month, including the free tier
- Easy Taxi Pinterest Tinder Shazam Doulingo • AirBnB • Stripe • Slack • Domo • Periscope •
- 16 active regions, 2 more opening this year 42 Availability Zones
- This is the blueprint for a trumpet the emits a flame while played Musical Instrument Adapted to Emit a Controlled Flame US Patent No: 4,247,283 Issued Jan 17th 1981 Inventor: Pat Vidas, Wantagh, NY http://www.bpmlegal.com/whotjazz.html
- That community engagement is critical and ties together Factor A & B
- Roughly 90-95% of our roadmap is driven by what our customers tell us matters.
- At AWS we are also working to get students connected – and for us, that means teaching tomorrow’s cloud workforce today through our AWS Educate Program. EXPLAIN EDUCATE BRIEFLY (second slide has new features) AWS Educate cloud career pathways provide students with access to credits, training, and the option to choose their desired cloud career. AWS Educate delivers a personalized path that includes content, knowledge checks, and badging that guides them through the learning process. Features associated with cloud career pathways are available in 36 countries with more coming soon. AWS Educate offers several new features: Cloud career pathways AWS Educate Job Board with entry-level cloud jobs from global employers New digital credentials for students
- AWS Educate works by giving student members credits on the same platform used by Netflix, MLB, and Amazon.com You an choose your career, and complete content modules. You’ll even receive knowledge checks along the way. You can earn badges like IoT, and then create a profile to share with employers. When you finish, you can search for a job from employers like Amazon, Salesforce.com, and more Careers range from solutions architecture, programming, web development, big data, Hadoop Developer and more Choose your path and complete more than 30+ hours of content per path, along with exercises You even get access to AWS Technical Essentials (a $600 value)
- 100+ contributors
- Jeff Bezos’ quote: If you double the number of experiments you do each year, you’re going to double your inventiveness It’s not an experiment if you know its going to work
- Wild Rydes needs your help! With fresh funding from its seed investors, Wild Rydes is seeking to build the world’s greatest mobile/VR/AR unicorn transportation system. The scrappy startup needs a first-class webpage to begin marketing to new users and to begin its plans for global domination. Join us to help Wild Rydes build a website using a serverless architecture. Overview of Workshop Labs The Wild Rydes Serverless Web Application Workshop introduces the basics of building serverless web applications using Amazon Simple Storage Service (S3), AWS Lambda, Amazon API Gateway, Amazon DynamoDB, Amazon Cognito, Amazon Simple Email Service (SES), Amazon CloudFront, and other AWS services. In this workshop, you are an early founding employee of Wild Rydes who is tasked with building out the company’s marketing website and other initiatives using a serverless architecture and AWS.
- Twitch is a social video platform and community for gamers and creative arts with live streaming and on-demand video content. Within the platform’s 180 million unique monthly viewers, over half of the Twitch audience is watching more than 20 hours per week, making Twitch the #4 source of peak internet traffic. (For reference, Amazon.com is #7). The platform has a 35% mobile viewership, and an audience that is 95% male, of which 76% are 18-49 years old.
- Brian Kibler playing Murloc Shaman deck against his opponent who is playing RenoLock