Afternoon keynote by Adam Polansky, UX Driector at Travelocity

1. BROWN DIRT USER EXPERIENCE
INNOVATION AT THE GROUND LEVEL
BROWNATDIRT USER EXPERIENCE
ADAM POLANSKY
INNOVATION THE GROUND LEVEL Twitter: @AdamtheIA #browndirt

2. WHO WHAT? WHERE?
Information Architect Travelocity
AM I? Designer
Kvetcher
Author
Bacon Lover
Rare Medium
American Express
Royal Bank of Canada
Texas Instruments
Lecturer Radio City Entertainment
Dad Microsoft
Speaker Corporate Express
Cook Intel
Military Veteran Akamai
Artist General Mills
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL

3. BROWN DIRT?
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL

4. BLUE SKY
BROWN DIRT
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL

5. HOW
CAN I POSITION
MYSELF TO DO
MY BEST WORK?
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL

6. SIMPLE
ACTIONABLE
PRACTICAL
QUICK RESULTS
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL

7. INNOVATION
Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah BLAH Blah Blah Blah Blah Blah Blah
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL

8. DEFINED:
NEW COMBINATIONS
NEUTRAL: NEITHER GOOD NOR BAD
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL

9. YOU HAVE TO
SELL IT!
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL

10. YOU HAVE TO
QUALIFY HIGH
YOUR IDEA
VALUE
LOW HIGH
EFFORT
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL

11. $
ISYOUR VALUE Q
TO
OF SPONSOR?
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL

12. TYPICALLY
INDIVIDUAL VALUE
= AVOIDANCE OF
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL

13. YOU HAVE TO BE A
TRUSTED
ADVISOR
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL

14. HOW TRUSTED
ARE YOU?
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL

15. THERE WAS THIS TIME ONCE WHEN…
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL

16. NEW BOSS
SHE DIDN’T TRUST ME
I DIDN’T TRUST HER
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL

17. NEW CLIENT
INTERNATIONALLY KNOWN ENTERTAINMENT
BRAND FAMOUS FOR A PARTICULAR VENUE
IN A LARGE METROPOLITAN CITY
AND HOME TO ARGUABLY
THE WORLD’S MOST FAMOUS
CHORUS LINE
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL

18. BIZ GOAL
SELL TICKETS
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL

19. MKTG GOAL
BRAND DIFFERENT
FROM VENUE
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL

20. CONSTRAINTS
FIXED BUDGET
SEASONAL URGENCY
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INNOVATION THE GROUND LEVEL

21. FLEXABILITY
COST 2 BIZ
$
TIME 1 TECH
QUALITY 3 UX Q
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INNOVATION THE GROUND LEVEL

22. QUALIFICATION
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL

23. LIST & SCORE
CONTENT, FEATURES & FUNCTIONS
MULTIPLY
BIASED SCORES BY
SORT
WEIGHTED
TOTAL VALUES
WEIGHTED VALUES
x2 x3 x1
Q
$
29
15
26
21
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL

24. EFFORT
CAN BE MAPPED TO COST OR TIME
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL

25. SCOPE & HORSE-TRADING
COMPLETE
SOLUTION
NATURAL
CUT-OFF
ALTERNATIVES
LATER PHASE
DISCARDS
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL

26. THE INNOVATION
RELATIONSHIP BETWEEN
PROJECT CONSTRAINTS
& PROJECT STAKEHOLDERS
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL

27. THE VALUE
PUBLICALLY IDENTIFYING
WHERE THE PAIN LIES
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL

28. THE TRUST
ACKNOWLEDGING BIAS
& IT’S AFFECT ON SCOPE
ELIMINATING PAIN
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL

29. WHAT
DID YOU
LEARN?
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL

30. INNOVATION
BY ITSELF, IS JUST A START
YOU HAVE TO
QUALIFY IT
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL

31. VALUE
IS SUBJECTIVE
AND OFTEN A REACTION
TO PAIN
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL

32. TRUST
TRUSTED ADVISORS
MAKE PAIN GO
AWAY
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL

33. THANK YOU
@adamtheia
adam.polansky@travelocity.com
ARTICLE: Faceted Feature Analysis
www.boxesandarrows.com
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL

34. BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL