SlideShare a Scribd company logo
1 of 34
Download to read offline
BROWN DIRT USER EXPERIENCE
   INNOVATION AT THE GROUND LEVEL




BROWNATDIRT USER EXPERIENCE
ADAM POLANSKY
INNOVATION THE GROUND LEVEL    Twitter: @AdamtheIA #browndirt
WHO                           WHAT? WHERE?
                              Information Architect    Travelocity


  AM I?                                    Designer
                                          Kvetcher
                                             Author
                                        Bacon Lover
                                                       Rare Medium
                                                       American Express
                                                       Royal Bank of Canada
                                                       Texas Instruments
                                           Lecturer    Radio City Entertainment
                                                Dad    Microsoft
                                            Speaker    Corporate Express
                                               Cook    Intel
                                   Military Veteran    Akamai
                                              Artist   General Mills




BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL
BROWN DIRT?

BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL
BLUE SKY
BROWN DIRT
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL
HOW
       CAN I POSITION
       MYSELF TO DO
       MY BEST WORK?



BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL
SIMPLE
                              ACTIONABLE
                              PRACTICAL
                              QUICK RESULTS


BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL
INNOVATION

Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah BLAH Blah Blah Blah Blah Blah Blah



 BROWNATDIRT USER EXPERIENCE
 INNOVATION THE GROUND LEVEL
DEFINED:

 NEW COMBINATIONS
 NEUTRAL: NEITHER GOOD NOR BAD

BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL
YOU HAVE TO
   SELL IT!
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL
YOU HAVE TO
QUALIFY                               HIGH




YOUR IDEA

                              VALUE
                                      LOW             HIGH

                                             EFFORT


BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL
$
  ISYOUR VALUE Q
  TO
     OF SPONSOR?

BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL
TYPICALLY
        INDIVIDUAL VALUE
         = AVOIDANCE OF

BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL
YOU HAVE TO BE A
        TRUSTED
        ADVISOR
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL
HOW TRUSTED
         ARE YOU?
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL
THERE WAS THIS TIME ONCE WHEN…


BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL
NEW BOSS
                SHE DIDN’T TRUST ME
                I DIDN’T TRUST HER


BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL
NEW CLIENT
INTERNATIONALLY KNOWN ENTERTAINMENT
BRAND FAMOUS FOR A PARTICULAR VENUE
IN A LARGE METROPOLITAN CITY
AND HOME TO ARGUABLY
THE WORLD’S MOST FAMOUS
CHORUS LINE
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL
BIZ GOAL
            SELL TICKETS
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL
MKTG GOAL
          BRAND DIFFERENT
          FROM VENUE
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL
CONSTRAINTS
FIXED BUDGET
SEASONAL URGENCY

BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL
FLEXABILITY
      COST                    2     BIZ



                                      $
      TIME 1                        TECH
   QUALITY                        3 UX Q

BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL
QUALIFICATION
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL
LIST & SCORE
CONTENT, FEATURES & FUNCTIONS
                                MULTIPLY
                                BIASED SCORES BY
                                                            SORT
                                                            WEIGHTED
                                                            TOTAL VALUES
                                WEIGHTED VALUES
                                              x2   x3       x1
                                                        Q




                                          $
                                                                   29
                                                                   15
                                                                   26
                                                                   21


 BROWNATDIRT USER EXPERIENCE
 INNOVATION THE GROUND LEVEL
EFFORT
                              CAN BE MAPPED TO COST OR TIME




BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL
SCOPE & HORSE-TRADING
                                 COMPLETE
                                 SOLUTION

                              NATURAL
                              CUT-OFF
                                 ALTERNATIVES
                                 LATER PHASE
                                 DISCARDS

BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL
THE INNOVATION
RELATIONSHIP BETWEEN
PROJECT CONSTRAINTS
& PROJECT STAKEHOLDERS

BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL
THE VALUE
PUBLICALLY IDENTIFYING
WHERE THE PAIN LIES

BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL
THE TRUST
ACKNOWLEDGING BIAS
& IT’S AFFECT ON SCOPE
ELIMINATING PAIN
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL
WHAT
DID YOU
LEARN?
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL
INNOVATION
BY ITSELF, IS JUST A START
YOU HAVE TO
QUALIFY IT
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL
VALUE
IS SUBJECTIVE
AND OFTEN A REACTION

TO PAIN
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL
TRUST
TRUSTED ADVISORS
MAKE PAIN GO
AWAY
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL
THANK YOU
                          @adamtheia
                 adam.polansky@travelocity.com

                 ARTICLE: Faceted Feature Analysis
                   www.boxesandarrows.com




BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL
BROWNATDIRT USER EXPERIENCE
INNOVATION THE GROUND LEVEL

More Related Content

More from Adam Polansky

Fit & Finish: The Importance of Presentation Value in UX Deliverables
Fit & Finish: The Importance of Presentation Value in UX DeliverablesFit & Finish: The Importance of Presentation Value in UX Deliverables
Fit & Finish: The Importance of Presentation Value in UX DeliverablesAdam Polansky
 
CanUX16 - Blurred Lines - Considering Physicality in Digital Design
CanUX16 - Blurred Lines - Considering Physicality in Digital DesignCanUX16 - Blurred Lines - Considering Physicality in Digital Design
CanUX16 - Blurred Lines - Considering Physicality in Digital DesignAdam Polansky
 
Design & Development - The Magic Happens Here -
Design & Development - The Magic Happens Here - Design & Development - The Magic Happens Here -
Design & Development - The Magic Happens Here - Adam Polansky
 
BDLA16 Unpacking UX - Understanding how your skill sets fit together
BDLA16 Unpacking UX - Understanding how your skill sets fit togetherBDLA16 Unpacking UX - Understanding how your skill sets fit together
BDLA16 Unpacking UX - Understanding how your skill sets fit togetherAdam Polansky
 
Impact Without Permission
Impact Without Permission Impact Without Permission
Impact Without Permission Adam Polansky
 
Bigd14 keynote adam polansky
Bigd14 keynote adam polanskyBigd14 keynote adam polansky
Bigd14 keynote adam polanskyAdam Polansky
 
Ideas & Innovation: Simple Premise - Small Starts
Ideas & Innovation: Simple Premise - Small StartsIdeas & Innovation: Simple Premise - Small Starts
Ideas & Innovation: Simple Premise - Small StartsAdam Polansky
 
Spread it, Split it & Stack it - 3 Methods for Qualifying Content
Spread it, Split it & Stack it - 3 Methods for Qualifying ContentSpread it, Split it & Stack it - 3 Methods for Qualifying Content
Spread it, Split it & Stack it - 3 Methods for Qualifying ContentAdam Polansky
 
Presentations - It Ain't All About The PowerPoint
Presentations - It Ain't All About The PowerPointPresentations - It Ain't All About The PowerPoint
Presentations - It Ain't All About The PowerPointAdam Polansky
 
A Process By Any Other Name...: Applying Information Architecture with bridge...
A Process By Any Other Name...: Applying Information Architecture with bridge...A Process By Any Other Name...: Applying Information Architecture with bridge...
A Process By Any Other Name...: Applying Information Architecture with bridge...Adam Polansky
 
Information Architecture & Why you care about it as a designer
Information Architecture & Why you care about it as a designerInformation Architecture & Why you care about it as a designer
Information Architecture & Why you care about it as a designerAdam Polansky
 
Faceted Feature Analysis: Increasing Integrity Through Needs Analysis
Faceted Feature Analysis: Increasing Integrity Through Needs AnalysisFaceted Feature Analysis: Increasing Integrity Through Needs Analysis
Faceted Feature Analysis: Increasing Integrity Through Needs AnalysisAdam Polansky
 
IA and RIA: You know more than you think you do
IA and RIA: You know more than you think you doIA and RIA: You know more than you think you do
IA and RIA: You know more than you think you doAdam Polansky
 

More from Adam Polansky (14)

Fit & Finish: The Importance of Presentation Value in UX Deliverables
Fit & Finish: The Importance of Presentation Value in UX DeliverablesFit & Finish: The Importance of Presentation Value in UX Deliverables
Fit & Finish: The Importance of Presentation Value in UX Deliverables
 
CanUX16 - Blurred Lines - Considering Physicality in Digital Design
CanUX16 - Blurred Lines - Considering Physicality in Digital DesignCanUX16 - Blurred Lines - Considering Physicality in Digital Design
CanUX16 - Blurred Lines - Considering Physicality in Digital Design
 
Design & Development - The Magic Happens Here -
Design & Development - The Magic Happens Here - Design & Development - The Magic Happens Here -
Design & Development - The Magic Happens Here -
 
BDLA16 Unpacking UX - Understanding how your skill sets fit together
BDLA16 Unpacking UX - Understanding how your skill sets fit togetherBDLA16 Unpacking UX - Understanding how your skill sets fit together
BDLA16 Unpacking UX - Understanding how your skill sets fit together
 
Impact Without Permission
Impact Without Permission Impact Without Permission
Impact Without Permission
 
Bigd14 keynote adam polansky
Bigd14 keynote adam polanskyBigd14 keynote adam polansky
Bigd14 keynote adam polansky
 
Ideas & Innovation: Simple Premise - Small Starts
Ideas & Innovation: Simple Premise - Small StartsIdeas & Innovation: Simple Premise - Small Starts
Ideas & Innovation: Simple Premise - Small Starts
 
Spread it, Split it & Stack it - 3 Methods for Qualifying Content
Spread it, Split it & Stack it - 3 Methods for Qualifying ContentSpread it, Split it & Stack it - 3 Methods for Qualifying Content
Spread it, Split it & Stack it - 3 Methods for Qualifying Content
 
Presentations - It Ain't All About The PowerPoint
Presentations - It Ain't All About The PowerPointPresentations - It Ain't All About The PowerPoint
Presentations - It Ain't All About The PowerPoint
 
CEU IA Concepts
CEU IA ConceptsCEU IA Concepts
CEU IA Concepts
 
A Process By Any Other Name...: Applying Information Architecture with bridge...
A Process By Any Other Name...: Applying Information Architecture with bridge...A Process By Any Other Name...: Applying Information Architecture with bridge...
A Process By Any Other Name...: Applying Information Architecture with bridge...
 
Information Architecture & Why you care about it as a designer
Information Architecture & Why you care about it as a designerInformation Architecture & Why you care about it as a designer
Information Architecture & Why you care about it as a designer
 
Faceted Feature Analysis: Increasing Integrity Through Needs Analysis
Faceted Feature Analysis: Increasing Integrity Through Needs AnalysisFaceted Feature Analysis: Increasing Integrity Through Needs Analysis
Faceted Feature Analysis: Increasing Integrity Through Needs Analysis
 
IA and RIA: You know more than you think you do
IA and RIA: You know more than you think you doIA and RIA: You know more than you think you do
IA and RIA: You know more than you think you do
 

Recently uploaded

2024 02 Nihon-Tanken ~Towards a More Inclusive Japan~
2024 02 Nihon-Tanken ~Towards a More Inclusive Japan~2024 02 Nihon-Tanken ~Towards a More Inclusive Japan~
2024 02 Nihon-Tanken ~Towards a More Inclusive Japan~arts yokohama
 
持続可能なDrupal Meetupのコツ - Drupal Meetup Tokyoの知見
持続可能なDrupal Meetupのコツ - Drupal Meetup Tokyoの知見持続可能なDrupal Meetupのコツ - Drupal Meetup Tokyoの知見
持続可能なDrupal Meetupのコツ - Drupal Meetup Tokyoの知見Shumpei Kishi
 
2024 01 Virtual_Counselor
2024 01 Virtual_Counselor 2024 01 Virtual_Counselor
2024 01 Virtual_Counselor arts yokohama
 
情報処理学会86回全国大会_Generic OAMをDeep Learning技術によって実現するための課題と解決方法
情報処理学会86回全国大会_Generic OAMをDeep Learning技術によって実現するための課題と解決方法情報処理学会86回全国大会_Generic OAMをDeep Learning技術によって実現するための課題と解決方法
情報処理学会86回全国大会_Generic OAMをDeep Learning技術によって実現するための課題と解決方法ssuser370dd7
 
TaketoFujikawa_台本中の動作表現に基づくアニメーション原画システムの提案_SIGEC71.pdf
TaketoFujikawa_台本中の動作表現に基づくアニメーション原画システムの提案_SIGEC71.pdfTaketoFujikawa_台本中の動作表現に基づくアニメーション原画システムの提案_SIGEC71.pdf
TaketoFujikawa_台本中の動作表現に基づくアニメーション原画システムの提案_SIGEC71.pdfMatsushita Laboratory
 
20240326_IoTLT_vol109_kitazaki_v1___.pdf
20240326_IoTLT_vol109_kitazaki_v1___.pdf20240326_IoTLT_vol109_kitazaki_v1___.pdf
20240326_IoTLT_vol109_kitazaki_v1___.pdfAyachika Kitazaki
 
IFIP IP3での資格制度を対象とする国際認定(IPSJ86全国大会シンポジウム)
IFIP IP3での資格制度を対象とする国際認定(IPSJ86全国大会シンポジウム)IFIP IP3での資格制度を対象とする国際認定(IPSJ86全国大会シンポジウム)
IFIP IP3での資格制度を対象とする国際認定(IPSJ86全国大会シンポジウム)ssuser539845
 
「今からでも間に合う」GPTsによる 活用LT会 - 人とAIが協調するHumani-in-the-Loopへ
「今からでも間に合う」GPTsによる 活用LT会 - 人とAIが協調するHumani-in-the-Loopへ「今からでも間に合う」GPTsによる 活用LT会 - 人とAIが協調するHumani-in-the-Loopへ
「今からでも間に合う」GPTsによる 活用LT会 - 人とAIが協調するHumani-in-the-LoopへTetsuya Nihonmatsu
 

Recently uploaded (11)

2024 02 Nihon-Tanken ~Towards a More Inclusive Japan~
2024 02 Nihon-Tanken ~Towards a More Inclusive Japan~2024 02 Nihon-Tanken ~Towards a More Inclusive Japan~
2024 02 Nihon-Tanken ~Towards a More Inclusive Japan~
 
持続可能なDrupal Meetupのコツ - Drupal Meetup Tokyoの知見
持続可能なDrupal Meetupのコツ - Drupal Meetup Tokyoの知見持続可能なDrupal Meetupのコツ - Drupal Meetup Tokyoの知見
持続可能なDrupal Meetupのコツ - Drupal Meetup Tokyoの知見
 
2024 01 Virtual_Counselor
2024 01 Virtual_Counselor 2024 01 Virtual_Counselor
2024 01 Virtual_Counselor
 
情報処理学会86回全国大会_Generic OAMをDeep Learning技術によって実現するための課題と解決方法
情報処理学会86回全国大会_Generic OAMをDeep Learning技術によって実現するための課題と解決方法情報処理学会86回全国大会_Generic OAMをDeep Learning技術によって実現するための課題と解決方法
情報処理学会86回全国大会_Generic OAMをDeep Learning技術によって実現するための課題と解決方法
 
2024 03 CTEA
2024 03 CTEA2024 03 CTEA
2024 03 CTEA
 
TaketoFujikawa_台本中の動作表現に基づくアニメーション原画システムの提案_SIGEC71.pdf
TaketoFujikawa_台本中の動作表現に基づくアニメーション原画システムの提案_SIGEC71.pdfTaketoFujikawa_台本中の動作表現に基づくアニメーション原画システムの提案_SIGEC71.pdf
TaketoFujikawa_台本中の動作表現に基づくアニメーション原画システムの提案_SIGEC71.pdf
 
20240326_IoTLT_vol109_kitazaki_v1___.pdf
20240326_IoTLT_vol109_kitazaki_v1___.pdf20240326_IoTLT_vol109_kitazaki_v1___.pdf
20240326_IoTLT_vol109_kitazaki_v1___.pdf
 
What is the world where you can make your own semiconductors?
What is the world where you can make your own semiconductors?What is the world where you can make your own semiconductors?
What is the world where you can make your own semiconductors?
 
IFIP IP3での資格制度を対象とする国際認定(IPSJ86全国大会シンポジウム)
IFIP IP3での資格制度を対象とする国際認定(IPSJ86全国大会シンポジウム)IFIP IP3での資格制度を対象とする国際認定(IPSJ86全国大会シンポジウム)
IFIP IP3での資格制度を対象とする国際認定(IPSJ86全国大会シンポジウム)
 
2024 04 minnanoito
2024 04 minnanoito2024 04 minnanoito
2024 04 minnanoito
 
「今からでも間に合う」GPTsによる 活用LT会 - 人とAIが協調するHumani-in-the-Loopへ
「今からでも間に合う」GPTsによる 活用LT会 - 人とAIが協調するHumani-in-the-Loopへ「今からでも間に合う」GPTsによる 活用LT会 - 人とAIが協調するHumani-in-the-Loopへ
「今からでも間に合う」GPTsによる 活用LT会 - 人とAIが協調するHumani-in-the-Loopへ
 

Brown Dirt UX lavacon_2011

  • 1. BROWN DIRT USER EXPERIENCE INNOVATION AT THE GROUND LEVEL BROWNATDIRT USER EXPERIENCE ADAM POLANSKY INNOVATION THE GROUND LEVEL Twitter: @AdamtheIA #browndirt
  • 2. WHO WHAT? WHERE? Information Architect Travelocity AM I? Designer Kvetcher Author Bacon Lover Rare Medium American Express Royal Bank of Canada Texas Instruments Lecturer Radio City Entertainment Dad Microsoft Speaker Corporate Express Cook Intel Military Veteran Akamai Artist General Mills BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  • 3. BROWN DIRT? BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  • 4. BLUE SKY BROWN DIRT BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  • 5. HOW CAN I POSITION MYSELF TO DO MY BEST WORK? BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  • 6. SIMPLE ACTIONABLE PRACTICAL QUICK RESULTS BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  • 7. INNOVATION Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah BLAH Blah Blah Blah Blah Blah Blah BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  • 8. DEFINED: NEW COMBINATIONS NEUTRAL: NEITHER GOOD NOR BAD BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  • 9. YOU HAVE TO SELL IT! BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  • 10. YOU HAVE TO QUALIFY HIGH YOUR IDEA VALUE LOW HIGH EFFORT BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  • 11. $ ISYOUR VALUE Q TO OF SPONSOR? BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  • 12. TYPICALLY INDIVIDUAL VALUE = AVOIDANCE OF BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  • 13. YOU HAVE TO BE A TRUSTED ADVISOR BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  • 14. HOW TRUSTED ARE YOU? BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  • 15. THERE WAS THIS TIME ONCE WHEN… BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  • 16. NEW BOSS SHE DIDN’T TRUST ME I DIDN’T TRUST HER BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  • 17. NEW CLIENT INTERNATIONALLY KNOWN ENTERTAINMENT BRAND FAMOUS FOR A PARTICULAR VENUE IN A LARGE METROPOLITAN CITY AND HOME TO ARGUABLY THE WORLD’S MOST FAMOUS CHORUS LINE BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  • 18. BIZ GOAL SELL TICKETS BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  • 19. MKTG GOAL BRAND DIFFERENT FROM VENUE BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  • 20. CONSTRAINTS FIXED BUDGET SEASONAL URGENCY BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  • 21. FLEXABILITY COST 2 BIZ $ TIME 1 TECH QUALITY 3 UX Q BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  • 23. LIST & SCORE CONTENT, FEATURES & FUNCTIONS MULTIPLY BIASED SCORES BY SORT WEIGHTED TOTAL VALUES WEIGHTED VALUES x2 x3 x1 Q $ 29 15 26 21 BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  • 24. EFFORT CAN BE MAPPED TO COST OR TIME BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  • 25. SCOPE & HORSE-TRADING COMPLETE SOLUTION NATURAL CUT-OFF ALTERNATIVES LATER PHASE DISCARDS BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  • 26. THE INNOVATION RELATIONSHIP BETWEEN PROJECT CONSTRAINTS & PROJECT STAKEHOLDERS BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  • 27. THE VALUE PUBLICALLY IDENTIFYING WHERE THE PAIN LIES BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  • 28. THE TRUST ACKNOWLEDGING BIAS & IT’S AFFECT ON SCOPE ELIMINATING PAIN BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  • 29. WHAT DID YOU LEARN? BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  • 30. INNOVATION BY ITSELF, IS JUST A START YOU HAVE TO QUALIFY IT BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  • 31. VALUE IS SUBJECTIVE AND OFTEN A REACTION TO PAIN BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  • 32. TRUST TRUSTED ADVISORS MAKE PAIN GO AWAY BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  • 33. THANK YOU @adamtheia adam.polansky@travelocity.com ARTICLE: Faceted Feature Analysis www.boxesandarrows.com BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL