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Applying design techniques to health care

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Adaptive Lab joined forces with Women’s College Hospital, Toronto to devise and test methods for designing health care services for people with complex needs – patients with multiple chronic or long-term conditions, often compounded with psychosocial challenges – using anthropological insights, principles from user-centred design and theories from behavioural psychology. The results of the project are detailed in a white paper, that looks at three problems and methods that could be applied to solve those problems:

Problem 1: People are bad at connecting short term behaviour with long term gains. How can you help them form the right habits?

Problem 2: How do you minimise the impact of unavoidable negative experiences on patients memory of their treatment?

Problem 3: Patients are often asked to absorb complex information about their treatments at times of high cognitive load, possibly leading to lower levels of engagement. How could you redesign services to better take this into account

On the paper Pritpal S Tamber, our health care advisor and founder of The Creating Health Collaborative, said:

"We're losing the war against lifestyle-related, chronic conditions, especially in those dealing with challenging social circumstances. It's time we approached things differently. This paper is a brave and important start."

To read the full finding download the paper at: http://enhancing-innovation-report.adaptivelab.com/

If you would like to find out how Adaptive Lab can help you innovate in health care then email: hey@adaptivelab.com

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Applying design techniques to health care

  1. 1. Enhancing Innovation in Health Care The Value of Deeper Problem Analysis If you would like to find out more about how Adaptive Lab can help you innovate in health care then email hey@adaptivelab.com.
  2. 2. Designing for Patients with Complex Needs
  3. 3. 3
  4. 4. 4 Who are “Patients with complex needs”? People with multiple chronic (or long-term) conditions, often compounded with psychosocial challenges.
  5. 5. 5 Why is this so important? 0 25 50 75 100 125 Patients Spend In Ontario, Canada, the top 5% of “high-users”, account for 66% of health care spending. high users everyone else
  6. 6. 8 Applying established approaches to health care challenges
  7. 7. 11 Reward card game Designing for the remembering self Assessing cognitive load
  8. 8. 12 Reward card game
  9. 9. 13 Problem People are bad at connecting short term behaviour to long term gains.
  10. 10. Trigger Action 14 The Habit Loop Reward
  11. 11. 15 Nir Eyal’s Reward Types HUNT money stuff knowledge TRIBE acceptance inclusion attractiveness importance mastery consistency completion SELF
  12. 12. 16 Idea Look for ways to provide patients with short term rewards to encourage the formation of long term habits which improve health care outcomes.
  13. 13. 18 Designing for the remembering self
  14. 14. 19 Problem Health care can have unavoidable negative experiences such as pain, discomfort, embarrassment and confusion. For these types of experience, what can be done to improve the patients overall wellbeing?
  15. 15. 20 Experiencing self Remembering self
  16. 16. 21 Emotional impact Tie to positive emotion Reduce emotions Attention Ensure full attention Add distractions Repetition Repeat activity or reminder Reduce reminders Increase positive memories Reduce negative memories
  17. 17. 22 Idea Design methods to minimise the memory of negative experiences and maximise the memory of positive experiences, thereby increasing the likelihood of the patient remaining engaged with the health care service.
  18. 18. 25 Assessing cognitive load
  19. 19. 26 Problem Seeking and receiving health care and self care requires patients to learn and integrate new ideas and activities into their lives. Patients are often introduced to these ideas and activities at non- optimal moments, decreasingly the likelihood of them being receptive to learning.
  20. 20. 27 intrinsic extraneous lots of options complexity novelty high emotional excitement mental fatigue environmental distractions Available cognitive resource multi-tasking
  21. 21. 28 Idea Introduce patients to new healthcare ideas and activities during moments of low cognitive load, when the are most receptive to new information.
  22. 22. 30 In conclusion…
  23. 23. 31 What did we discover and what’s next? The use of concepts from behavioural psychology to develop exercises to explore health care design problems has shown great promise. The success of applying these approaches to to design real world solutions will depend on identifying: • Appropriate design problem • Relevant user population We only looked at a few concepts - there are many more to explore…
  24. 24. 33 Leigh Hayden, Phd Medical Anthropologist, Women’s College Research Institute Toronto, CA Kat Matfield Service Designer, Adaptive Lab, London, UK
  25. 25. Enhancing Innovation in Health Care The Value of Deeper Problem Analysis If you would like to find out more about how Adaptive Lab can help you innovate in health care then email hey@adaptivelab.com.
  • LuisMora36

    Dec. 5, 2016

Adaptive Lab joined forces with Women’s College Hospital, Toronto to devise and test methods for designing health care services for people with complex needs – patients with multiple chronic or long-term conditions, often compounded with psychosocial challenges – using anthropological insights, principles from user-centred design and theories from behavioural psychology. The results of the project are detailed in a white paper, that looks at three problems and methods that could be applied to solve those problems: Problem 1: People are bad at connecting short term behaviour with long term gains. How can you help them form the right habits? Problem 2: How do you minimise the impact of unavoidable negative experiences on patients memory of their treatment? Problem 3: Patients are often asked to absorb complex information about their treatments at times of high cognitive load, possibly leading to lower levels of engagement. How could you redesign services to better take this into account On the paper Pritpal S Tamber, our health care advisor and founder of The Creating Health Collaborative, said: "We're losing the war against lifestyle-related, chronic conditions, especially in those dealing with challenging social circumstances. It's time we approached things differently. This paper is a brave and important start." To read the full finding download the paper at: http://enhancing-innovation-report.adaptivelab.com/ If you would like to find out how Adaptive Lab can help you innovate in health care then email: hey@adaptivelab.com

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