1. Retailers: Get Social During the
Holidays

2. WHY SOCIAL?
First, let’s look at a few statistics.

3. 97% OF SHOPPERS
say they’re likely to turn to social media for advice
before making a holiday purchase.
Social Media Today

4. 66% OF BLACK FRIDAY
PURCHASES
last year were the result of a social media
interaction.
Marketing Profs

5. MOBILE IS EXPECTED TO
HAVE AN IMPACT ON 87%
of all holiday purchases.
Marketing Profs

6. DID YOUR JAW JUST DROP?

7. HERE ARE A FEW WAYS
you can integrate social – and mobile – into your
holiday marketing campaign.
Marketing Profs

8. MAKE IT EASY
• Use a wish list to keep your customers
organized.
• This encourages customers to share
products – and what they really want –
with their friends.
• Use location-based coupons during the most
important phase of the purchase cycle: in the
store.

9. ‘TIS THE SEASON FOR
GIVING
• Team up with a charity.
• Cut through the mounds of coupons and
emails by allowing customers to give
back. They feel good = You feel good
• Pick a charity that fits with your company
culture to help raise awareness for the cause,
and for your company.

10. SPREAD THE WORD
• Make your content easy to share.
• Avoid too many links/clicks.
• Make sure your promotions/offers are
easy to read on mobile devices.
• Create personal content that people want to
share with their friends.
• Personalized cards, photos, GIFs, etc

11. THE HOLIDAYS ARE ABOUT
GIVING…

12. SO DON’T BE A SCROOGE

13. GET SOCIAL!

14. encourage conversation
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info@AdashmoreCreative.com
410-252-7879