5. History of Khokar Hotel.
What’s their Vision & Mission.
Idea behind Khokar Hotel.
Their Competitive & Corporate Strategies.
Their Management practices.
How they plan , organise , lead & control.
What are their future plans & upcoming projects
Agenda for Today’s Presentation
7. On Islamabad Highway.
Near all Societies like Swan Garden , PWD.
Sector O-9 , Emaar , Naval Encourage , Bahria
Town , Police Foundation .
Prime location for a Hotel.
About Location
8. Hotel was made in 1981.
That time it was not a hotel.
Only a Dhaba.
So that people & labours enjoy some tea & lunch.
In 1988, it shifted towards left on the highway.
Up till now, the hotel haven’t changed its location
History
9. In 1981 , its owner is Taji Khokar .
His control of this hotel was ended in 1988.
Due to some political & financial problems.
In 1988 , Ali Khokar took the charge of it.
Today, He’s the owner of the hotel.
Cont.
12. An aspirational description of what
an organization would like to achieve or accomplish in
the mid-term or long-term future.
Their vision is to deliver quality food.
Make their customer relationship better.
By providing service & food.
That can’t be measurable.
Vision
13. Mission are the goals of an organisation. Which they
seek to achieve in long or short term.
Dependent on the type of mission.
Khokar’s mission is to be the best in their field.
And also lead their competitive market.
Mission
14. In 1981, there was no hotel on Islamabad Highway
Their an idea was born.
Regarding the location.
They opened a Dhaba.
Who’s prime objective was to give customers.
Affordable food & Qualitative at once.
This quality factor gave them a jump.
A reason through which they are competing today.
Idea Behind Khokar Hotel
15. Selecting a particular
course of action to
achieve a particular
goal or objective.
In this competitive
market some
strategies are :-
Cost leadership. Differentiation. Focus.
Strategy
16. Maximum lowest price.
Maintaining high standard.
Giving leadership or competitive advantage
over all competitors.
Cost-Leadership
17. Example :- Rolls Royce
Luxurious car of all time Interior that can’t be
compared
18. The strategy in which a competitor offer different
product/service then competition in the market.
This strategy is primarily based on :-
• Experience.
• Creativity.
• Conceptualization.
• Knowledge.
Differentiation
19. Primarily focuses on Segment of the market &
whether this segment is profitable on not.
It’s a combination of Cost-Leadership &
Differentiation.
Focus
20. Khokar Hotel strategy is not a true Cost-leadership
strategy.
Not a pure Differentiation strategy.
Some what focus strategy.
Focus on Cost.
Same time focus on Differentiability regarding
environment.
Khokar Hotel Competitive Strategy
22. Focus on environment.
Want hotel as traditional/desi as possible.
Depicts Village Environment.
Keep their prices low.
Maximum customer attraction.
Mainly focus on nearby societies & travelling
people.
Cont.
23. A strategy in which CEO & other executives makes decisions.
The decisions taken by top level of management.
These strategies include :-
Growth.
Stability.
Renewal.
Corporate Strategy
24. Competitors tries to stable himself.
In competitive market.
Companies like Cadbury focuses on stability.
Large number of competitors.
Maintaining its sales.
Other competitors like Toblerone also focus on
stability strategy.
Stability
25. Strategy in which the competitor only focus
on growth.
Growth for example sales growth , profit
growth.
Companies like Coca-Cola , Fritolay(LAYs) use
this strategy.
Growth
26. Competitors try to renew their strategy.
Due to failures of strategy in the past.
Retrenchment means renewal for short term basis.
Providing labours some facilities for manufacturing.
Turnaround means renewal for long term basis.
Like change of suppliers for raw material.
Renewal
27. An act of creating an environment, to achieve
organisations goal.
They have 3
managers.
One for family hall.
One for chefs timing, passing & receiving orders.
One for Gent’s sitting.
These three managers manages all of the Khokar Hotel
Clients, Services, Resources , Finance & many other
functions.
Management Practices
28. Khokar’s Hotel strategy is GROWTH.
In interview, Ali Khokar told us that
“We want to open as much Hotels, Fast foods
as much as possible”.
Khokar Hotel Corporate Strategy
29. He/she has four functions.
Planning. Organising. Leading. Controlling.
This person is a manager. Regarding Management functions.
Person who oversees all the work so that organisation goals can be
accomplished.
4 Functions of a Manager
30. Planning include Decision making , Strategy
formulation.
For a manager its plans should always over lap with
his/her decision.
Decision making is making figure out
alternatives(options/strategies).
Planning
31. Decision making
process has 8
steps.
• Identifying problem.
• Identifying decision making criteria.
• Allocating weight to criteria.
• Developing alternatives.
• Analysing alternatives.
• Selecting an alternative.
• Implementing an alternative.
• Evaluating alternatives.
Decision Making
34. Choosing an alternative for future outcome
among different alternatives.
Strategy can be formed the following
process.
•Analyse current environment/scenario.
•Do an External analysis.
•Do an Internal analysis.
•Formulating Strategy.
•Implementing Strategy.
•Evaluating Results.
Strategy Formulation
35. There goal is attract maximum customers.
So they plan to make their place as attractive as
possible.
Decisions are based on bounded rationality & role of
evidence based management.
Khokar Hotel Planning
36. Team
structure.
•In which teams
are made from
internal or by
combining other
departments.
Matrix based.
•in which all of
the employees
& managers
have access to
every member
of organisation.
Today’s Organisational Designs
Goal to
Be
achieved
37. Doing a task
efficiently &
effectively as
possible.
It include:-
•Work specialization.
•Departmentalization.
•Chain of command.
•Span of control.
•Centralization or
Decentralization.
Organising
38. Khokar Hotel is organised in a centralized manner.
All employees should ask from manager to do some
task.
This centralization is having a team structure.
This way their resources are managed & used
efficiently.
Khokar Hotel’s Organising
39. Setting a direction for
the managers &
employees to
do their task.
• To achieve organisations goal.
• Leadership can be achieved by :-
• Job satisfaction.
• Organisational commitment.
• Employees Engagement.
• Attitudes & Consistancy.
Leading
40. Leading contains motivation for the emplyees.
Some theories are :-
• Maslow’s hierarchy theory.
• McGragor’s Theory X & Theory Y.
• Herzberg Two Factor theory.
Cont.
45. Khokar hotel owner have all the qualities of
leader.
Because from 1981 , they are the first to take this
initiative.
And they are motivated because they think that
their ambition
will be
achieved.
They are following :- Maslow’s hierarchy theory.
McGragor’s Theory X & Theory Y.
Khokar Hotel & Leadership
46. Controlling is the core of every function of
management.
You can evaluate organisation’s performance.
In this you need to keep an eye on your employee.
And analyse their performances.
Give them rewards if they deserve.
Or give them warning if they fail for the companies
future.
Controlling
47. Controlling process is a three step process.
This process is also called benchmarking.
•Measuring Actual Performance.
•Comparing actual performance with the standards.
•Taking Managerial Actions.
The steps are :-
Controlling Process
48. Khokar Hotel do
keep an eye on its
employees.
Also they try to
benchmark their
performance.
The controlling
process help them
to keep an on their:-
•Resources.
•Employees behaviour.
•Maintain their standard.
Khokar Hotel & Controlling
49. Open a Hotel in which
Groom Saloon.
Bride Parlour.
One floor only dedicated to Kitchen.
Hall that can have a capacity of 2,000 people.
5 star restaurant menu.
Khokar Hotel Future Plans
50. “A work is a work either sweeping or managing,
do it with heart & devotion,
never say why I am doing it, just do it ,
It will pay you back ”
Golden Words by Ali Khokar
