Episode 5 is all about device uses, web browsing and ad spend. We’ll try to understand what smart phones are really for, as well as the uses for tablets. And have a look at the shopping activities that are generated through them. Which device really brings in the sales? And which device is the real deal when it comes to online advertising. For more information visit http://www.tabletadvertisingpros.com

1. Are Tablets Mobile Devices? | Episode 5

2. • Device Uses
• Web Browsing
• Ad Spend

3. SMARTPHONES
VS TABLETS

4. Apple Knows their Audience
iPhone iPad

5. What are Smartphones Used for?
• Access Local Information
• Search for Information
• Find Local Services
• Read Entertainment
http://gigaom.com/mobile/which-activities-are-preferred-on-tablets-vs-phones-keynote-tells-all/

6. What are Tablets Used for?
• Read News
• Search for Information
• Watch Videos
• Research
http://gigaom.com/mobile/which-activities-are-preferred-on-tablets-vs-phones-keynote-tells-all/

7. Shopping Activities
Review an Item
Purchase Item
Research Item Tablet
Checking Price Smartphone
Finding a Store
0% 20% 40% 60% 80%
http://blog.nielsen.com/nielsenwire/online_mobile/how-us-smartphone-and-tablet-owners-use-their-devices-for-shopping/

8. MOBILE WEB
BROWSING

9. Tablets are KING for Web Traffic.
Apple’s iPad makes up 54.5 percent of mobile
web traffic… compared to just 19.05 percent of
web traffic coming from iPhone and 26.45
coming from other mobile devices.
http://venturebeat.com/2012/11/08/ipad-king-mobile-web-traffic/

10. iPad is the King of Kings.
Also, iPad is also continuing to dominate
tablet web traffic share entirely, accounting
for 98.10 percent of usage.
http://venturebeat.com/2012/11/08/ipad-king-mobile-web-traffic/

11. AD SPEND

12. Based on Device Category
http://www.businessinsider.com/idc-predicts-tablet-vs-smartphone-ad-spend-2012-11

13. Mobile Internet Advertising By Device
http://www.businessinsider.com/idc-predicts-tablet-vs-smartphone-ad-spend-2012-11

14. App VS Browser
http://www.businessinsider.com/idc-predicts-tablet-vs-smartphone-ad-spend-2012-11

15. NEXT WEEK
• New Tablet Releases
• Tablet Newspapers
• Tablet Magazines

16. Connect to Learn More…
TabletAdvertisingPros.com