Empathy Map tool designed by XPlane.com and referenced at Business Model Generation book (www.buinessmodelgeneration.com) as a tool for change perspective.

1. Designed for: Designed by:
Business Model - The Empathy Map Date:
Customer Perspective: Interation:
What does she
THINK and FEEL?
what really counts
major preoccupations
worries & aspirations
What does she
What does she SEE?
HEAR?
what friends say
environment
friends
what the markets offers
what boss says
what influences say
What does she
SAY and DO ?
attitude in public
appearance
behavior towards others
PAIN GAIN
fears, frustrations, obstacles “wants”/needs, measures of success, obstacles
www.XPLANE.com Adapted from XPLANE. XPlane.com