SlideShare a Scribd company logo
1 of 21
 
[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Factors to be considered in selecting an Ad Agency:-
[object Object],[object Object],[object Object],[object Object]
On Departmental basis On Group basis
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Advertising Agency General Manager Board of Directors Manager planning department Manager marketing services department Manager Ad-placement execution department Manager Ad-preparation department ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
COMMISSION SYSTEM FEES SYSTEM SERVICE CHARGES
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Media bills agency Agency bills advertiser Cost of full page magazine Ad Less 15% Commission  Less 2% cash Discount Agency pays Media Rs. 50,000 (-) 7500 Rs.42,500 Rs. 850 Rs. 41,650 Cost of full page magazine Ad Less 2% Cash Discount on Rs. 42,500(passed on to client) Agency charges from Advertiser Rs.  50,000 Rs. 850 Rs. 49,150
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]

More Related Content

What's hot

Chap17 Public Relations, Publicity, And Corporate Advertising
Chap17 Public Relations, Publicity, And Corporate AdvertisingChap17 Public Relations, Publicity, And Corporate Advertising
Chap17 Public Relations, Publicity, And Corporate Advertising
Phoenix media & event
 
International Advertising
International AdvertisingInternational Advertising
International Advertising
Runa Lobo
 
Advertisement effectiveness.
Advertisement effectiveness.Advertisement effectiveness.
Advertisement effectiveness.
Jaswinder Singh
 
Advertising layout ppt
Advertising layout pptAdvertising layout ppt
Advertising layout ppt
SUNNY18572
 
Objectives of advertisements
Objectives of advertisementsObjectives of advertisements
Objectives of advertisements
Aanya Kumar
 
Communication mix
Communication mixCommunication mix
Communication mix
asimo21
 

What's hot (20)

Types of advertising agency
Types of advertising agencyTypes of advertising agency
Types of advertising agency
 
Chap17 Public Relations, Publicity, And Corporate Advertising
Chap17 Public Relations, Publicity, And Corporate AdvertisingChap17 Public Relations, Publicity, And Corporate Advertising
Chap17 Public Relations, Publicity, And Corporate Advertising
 
International Advertising
International AdvertisingInternational Advertising
International Advertising
 
Advertisement effectiveness.
Advertisement effectiveness.Advertisement effectiveness.
Advertisement effectiveness.
 
Media Planning
Media PlanningMedia Planning
Media Planning
 
Advertising strategy and planning
Advertising strategy and planningAdvertising strategy and planning
Advertising strategy and planning
 
Holistic marketing
Holistic marketingHolistic marketing
Holistic marketing
 
Advertising Layout
Advertising LayoutAdvertising Layout
Advertising Layout
 
Advertising ppt
Advertising pptAdvertising ppt
Advertising ppt
 
The promotion mix
The promotion mixThe promotion mix
The promotion mix
 
Advertising layout ppt
Advertising layout pptAdvertising layout ppt
Advertising layout ppt
 
Objectives of advertisements
Objectives of advertisementsObjectives of advertisements
Objectives of advertisements
 
8. Media Planning and Scheduling
8. Media Planning and Scheduling8. Media Planning and Scheduling
8. Media Planning and Scheduling
 
Advertising appeal
Advertising appealAdvertising appeal
Advertising appeal
 
Advertising agency
Advertising agencyAdvertising agency
Advertising agency
 
Advertising objective
Advertising objectiveAdvertising objective
Advertising objective
 
Brand positioning
Brand positioning Brand positioning
Brand positioning
 
Communication mix
Communication mixCommunication mix
Communication mix
 
LEGAL AND ETHICAL ASPECTS OF ADVERTIZING
LEGAL AND ETHICAL ASPECTS OF ADVERTIZINGLEGAL AND ETHICAL ASPECTS OF ADVERTIZING
LEGAL AND ETHICAL ASPECTS OF ADVERTIZING
 
Advertising: Nature, Scope & Types
Advertising: Nature, Scope & TypesAdvertising: Nature, Scope & Types
Advertising: Nature, Scope & Types
 

Similar to Advertising Organization 1

Advertising agency by rajesh
Advertising agency by rajeshAdvertising agency by rajesh
Advertising agency by rajesh
rajeshrosan
 
Direct marketing
Direct marketingDirect marketing
Direct marketing
akulsingh
 
Advertising agency and its functions
Advertising agency and its functionsAdvertising agency and its functions
Advertising agency and its functions
Harshita Tandon
 
Organizing for Advertising and Promotion
Organizing for Advertising and PromotionOrganizing for Advertising and Promotion
Organizing for Advertising and Promotion
Rahul Barwe
 

Similar to Advertising Organization 1 (20)

Advertising agency by rajesh
Advertising agency by rajeshAdvertising agency by rajesh
Advertising agency by rajesh
 
Clients and advertising agency
Clients and advertising agencyClients and advertising agency
Clients and advertising agency
 
Adman Lecture 3
Adman Lecture 3Adman Lecture 3
Adman Lecture 3
 
Direct marketing
Direct marketingDirect marketing
Direct marketing
 
Advertisement agency
Advertisement agencyAdvertisement agency
Advertisement agency
 
05 agencies
05 agencies05 agencies
05 agencies
 
05 agencies
05 agencies05 agencies
05 agencies
 
Chapter03
Chapter03Chapter03
Chapter03
 
Introduction To Advertising & Advertising and Media Planning II
Introduction To Advertising & Advertising and Media Planning IIIntroduction To Advertising & Advertising and Media Planning II
Introduction To Advertising & Advertising and Media Planning II
 
Choosing the right agency
Choosing the right agencyChoosing the right agency
Choosing the right agency
 
PPC Management Service
PPC Management ServicePPC Management Service
PPC Management Service
 
Advertising agency and its functions
Advertising agency and its functionsAdvertising agency and its functions
Advertising agency and its functions
 
Advertising agency and its functions
Advertising agency and its functionsAdvertising agency and its functions
Advertising agency and its functions
 
ITFT Media - Advertisement ppt [read only]
 ITFT Media - Advertisement ppt [read only] ITFT Media - Advertisement ppt [read only]
ITFT Media - Advertisement ppt [read only]
 
Media Buying Model 2023
Media Buying Model 2023Media Buying Model 2023
Media Buying Model 2023
 
Real maker advertising presentation 2003
Real maker advertising presentation 2003Real maker advertising presentation 2003
Real maker advertising presentation 2003
 
Appropriation & ad agency by manish badhiye
Appropriation & ad agency   by manish badhiyeAppropriation & ad agency   by manish badhiye
Appropriation & ad agency by manish badhiye
 
Real maker advertising
Real maker advertisingReal maker advertising
Real maker advertising
 
Real maker advertising
Real maker advertisingReal maker advertising
Real maker advertising
 
Organizing for Advertising and Promotion
Organizing for Advertising and PromotionOrganizing for Advertising and Promotion
Organizing for Advertising and Promotion
 

Recently uploaded

Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
dlhescort
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 

Recently uploaded (20)

John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 

Advertising Organization 1

  • 1.  
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. On Departmental basis On Group basis
  • 10.
  • 11.
  • 12.
  • 13. COMMISSION SYSTEM FEES SYSTEM SERVICE CHARGES
  • 14.
  • 15.
  • 16. Media bills agency Agency bills advertiser Cost of full page magazine Ad Less 15% Commission Less 2% cash Discount Agency pays Media Rs. 50,000 (-) 7500 Rs.42,500 Rs. 850 Rs. 41,650 Cost of full page magazine Ad Less 2% Cash Discount on Rs. 42,500(passed on to client) Agency charges from Advertiser Rs. 50,000 Rs. 850 Rs. 49,150
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.