Technology has become an integral part of everyone's life now. Advertisers can reach out to consumers in totally different ways now. This is the time to start questioning the ways you've always been campaigning. And to start looking for alternative and better ways to communicate with consumers whose communication habits have fundamentally changed.
32. In a Hyper-Connected World, People grow Jumping Brains.
Jumping Brain by Emilio Garcia
33. In a Hyper-Connected World, Google makes sure Everything is Free.
TomTom Google Maps Navigation
Western Europe World
99,99 € 00,00 €
34. • Frozen in time • Real Time
• One-size-fits-all • Personalized
• One-way • Interactive
• Linear • Random
• Limited Space • Unlimited Space
• Static • Moving
• Individual • Networks
• Paying • Freebies
71. Can one equip an analog newspaper with online possibilities?
Frozen in time
One-Size-Fits-All
Limited Space
One Way
Linear
Static
Individual
Paying
72. Can one equip an analog newspaper with online possibilities?
Real Time
One-Size-Fits-All
Unlimited Space
Interactive
Linear
Moving
Network
Paying
73. Can one equip an analog newspaper with online possibilities?
Real Time
One-Size-Fits-All
Unlimited Space
Interactive
Linear
Moving
Network
Paying
74. MOBILE
ERY
WITH EV RACT,
CONT SCAN NOW
1 YEAR N E
A FR EE PHO E
R CHOIC S
OF YOU
G THE D
IN CLUDIN APP
MOBILE
76. Welcome Bart
Full Article Comments (7)
Media (8) Updates (1)
Sources Used Share it
13 messages 8 friends
77. Updates
Updates
13.18u Open VLD excuseert
Guy Verhofstadt, oud-premier
en oud-voorzitter van de
Open VLD excuseerde zich
zonet openlijk voor de
verzamelde pers.
related tweet by eveke:
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13 messages 8 friends
78. Updates
zonet openlijk voor de
verzamelde pers.
related tweet by eveke:
Haha, grappig, de Guy heeft
zich zonet al verontschuldigd,
in ‘t openbaar! ha! #openvld
#deguykanhetniaan #fail
2 comments (0 friends)
Back Reply
13 messages 8 friends
79. Comments
Media picture (11) | video (2)
Back
13 messages 8 friends
80. Comments
Comments friends (3) | all (7)
Ik snap niks meer van die
politiek van vandaag. Kunnen
die nu niet gewoon
samenwerken?
Grappig, ik schrijf hier ne
comment in nen
onbestaanden app, gewoon
for the sake of demonstration!
Als ge echt iets van politiek
snapt, dan zou ge dit niet
misbruiken “for the sake of
demonstration”, Wouter ;-)
Back Add Comment
13 messages 8 friends
81. Comments
Comments friends (3) | all (7)
If I choose to leave a
reply, the reply is
automatically posted
on my Facebook
Wall, driving my
friends to the article
on the regular
destandaard.be
Back Save
13 messages 8 friends
83. Win a trip
to Egypt.
Scan and
participate
immediately!
84. Contest
Thomas Cook friends (3) | all (7)
Win a trip to Egypt
How many people will
participate in this contest?
OK
More about the trip
Thomas Cook Promotions
Share it with your friends
Back
Win a trip
to Egypt. 13 messages 8 friends
Scan and
participate
immediately!
85. But we are still stuck with a one-size-fits-all solution.
MOBILE
SCAN NOW
86. But we are still stuck with a one-size-fits-all solution.
R
GET YOU ER &
R, PAP
PRINTE LY, FREE
P
INK SUP NLIMITED
&U
PHONE CCESS FOR MOBILE
A
ONLINE
ONLY 9
,95€/m
SCAN NOW
87. Bart Muskala - Friday Nov 20, 13.12u Update profile
Politics
Belgium - Open VLD -
Flanders - US
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88. Real Time Bart Muskala - Friday Nov 20, 13.12u Update profile
Politics
Belgium - Open VLD -
Flanders - US
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8 comments (2 by friends)
Update (13.11u)
Culture Sports
Theatre - Ghent - Movies Football # AA Ghent -
Tennis # Clijsters
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comments
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89. Real Time Bart Muskala - Friday Nov 20, 13.12u Update profile
Politics
Belgium - Open VLD -
Flanders - US
Scan for pics & video and
8 comments (2 by friends)
Update (13.11u)
Personalized Culture
Theatre - Ghent - Movies
Sports
Football # AA Ghent -
Tennis # Clijsters
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comments
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comments(3 by friends)
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by friends)
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90. Real Time Bart Muskala - Friday Nov 20, 13.12u Update profile
Politics
Belgium - Open VLD -
Flanders - US
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8 comments (2 by friends)
Update (13.11u)
Personalized Culture
Theatre - Ghent - Movies
Sports
Football # AA Ghent -
Tennis # Clijsters
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comments
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comments(3 by friends)
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Interactive Scan for 13 comments (3
by friends)
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91. Real Time Bart Muskala - Friday Nov 20, 13.12u Update profile
Politics
Belgium - Open VLD -
Flanders - US
Scan for pics & video and
8 comments (2 by friends)
Update (13.11u)
Personalized Culture
Theatre - Ghent - Movies
Sports
Football # AA Ghent -
Tennis # Clijsters
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comments
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comments(3 by friends)
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92. Real Time Bart Muskala - Friday Nov 20, 13.12u Update profile
Politics
Belgium - Open VLD -
Flanders - US
Unlimited Space
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8 comments (2 by friends)
Update (13.11u)
Personalized Culture
Theatre - Ghent - Movies
Sports
Football # AA Ghent -
Tennis # Clijsters
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comments
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comments(3 by friends)
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by friends)
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and 87 comments
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93. Real Time Bart Muskala - Friday Nov 20, 13.12u Update profile
Politics
Belgium - Open VLD -
Flanders - US
Unlimited Space
Scan for pics & video and
Moving
8 comments (2 by friends)
Update (13.11u)
Personalized Culture
Theatre - Ghent - Movies
Sports
Football # AA Ghent -
Tennis # Clijsters
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comments
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comments(3 by friends)
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by friends)
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and 87 comments
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94. Real Time Bart Muskala - Friday Nov 20, 13.12u Update profile
Politics
Belgium - Open VLD -
Flanders - US
Unlimited Space
Scan for pics & video and
Moving
8 comments (2 by friends)
Update (13.11u)
Personalized Culture
Theatre - Ghent - Movies
Sports
Football # AA Ghent -
Tennis # Clijsters
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comments
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comments(3 by friends)
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by friends)
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and 87 comments
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95. Bart Muskala - Friday Nov 20, 13.12u Update profile
Welcome Bart
Politics
Belgium - Open VLD -
Flanders - US
Scan for pics & video and
8 comments (2 by friends)
Update (13.11u)
Culture Sports
Theatre - Ghent - Movies Football # AA Ghent -
Tennis # Clijsters
Full Article Comments (7)
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Sources Used Share it
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comments
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105. Get your SEO in proper shape.
People no longer pay for NEWS and CONTENT,
rendering your expensive offline ads ineffective.
DIGITAL must be CO
to your communica RE
tion strategy.
Yes, OFFLINE can still be useful.
For the moment, that is.
Hyper-Connectivity is NOT about
technology. It’s about PEOPLE.