Goal setting - Adrian Fleming
There are many ways people suggest you set goals and make things happen but many of them are far from productive.
First of all you have the advice that is more like a set of affirmations such as don’t use the words “I can’t” or saying make sure you enjoy what you do. But living in the real world where results count, because that’s how we entrepreneurs profit, I always want people to be, not just realistic and positive, but also very clear on what goals are, why they have them and when the are most valuable.
Let’s start out with the main reasons that people don’t get things done or take their ideas and make something happen for themselves, fear, distractions, procrastination and fundamentally and aversion to risk. But I don’t want to dwell on reason why things are not happening when just setting goals can solve most of this for you.
There are some specific details that relate to you that are imperative, these are
What you want
And how you are going to get there
There’s no secret to those but there are a few techniques you can apply to make goal setting easy and the results you get far more likely to be realised, so let me share these with you.
First of all, be very specific on goals, the more specific the better which means setting targets, for example the number of leads you want to attract per day, the number of sales you want to make a week, the profitability of the average sale. And this doesn’t just apply to business because if you were looking to get fit and loose weight, you should be having a specific weight loss goal in a specific timescale – this is why people who have an end goal, like running a marathon stay focused and are more likely to get there, so apply the same logic to your entrepreneurial activities too.
Here’s the other point, and we can use the marathon idea again as a great way to explain things. When you have a goal, share it with others because this makes you, what I call, accountable because if there’s one thing we humans hate to do, it’s fail publicly and have to explain whey we failed. The reality is pain is a better motivation than opportunity – another tactic that can be used all across your entrepreneurial journey in areas like marketing too. learn more at http://AdrianFleming.com
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