Goal setting - Adrian Fleming
There are many ways people suggest you set goals and make things happen but many of them are far from productive.
First of all you have the advice that is more like a set of affirmations such as don’t use the words “I can’t” or saying make sure you enjoy what you do. But living in the real world where results count, because that’s how we entrepreneurs profit, I always want people to be, not just realistic and positive, but also very clear on what goals are, why they have them and when the are most valuable.
Let’s start out with the main reasons that people don’t get things done or take their ideas and make something happen for themselves, fear, distractions, procrastination and fundamentally and aversion to risk. But I don’t want to dwell on reason why things are not happening when just setting goals can solve most of this for you.
There are some specific details that relate to you that are imperative, these are
What you want
Why
And how you are going to get there
There’s no secret to those but there are a few techniques you can apply to make goal setting easy and the results you get far more likely to be realised, so let me share these with you.
First of all, be very specific on goals, the more specific the better which means setting targets, for example the number of leads you want to attract per day, the number of sales you want to make a week, the profitability of the average sale. And this doesn’t just apply to business because if you were looking to get fit and loose weight, you should be having a specific weight loss goal in a specific timescale – this is why people who have an end goal, like running a marathon stay focused and are more likely to get there, so apply the same logic to your entrepreneurial activities too.
Here’s the other point, and we can use the marathon idea again as a great way to explain things. When you have a goal, share it with others because this makes you, what I call, accountable because if there’s one thing we humans hate to do, it’s fail publicly and have to explain whey we failed. The reality is pain is a better motivation than opportunity – another tactic that can be used all across your entrepreneurial journey in areas like marketing too. learn more at http://AdrianFleming.com
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6. But living in the real world, where results count,
because that’s how we entrepreneurs profit…
7. …I always want people to be, not just realistic and
positive, but also very clear on what goals are,
why they have them and when the are most
valuable.
8. Let’s start out with the main reasons that people
don’t get things done or take their ideas and make
something happen for themselves…
12. There are some specific details that relate to you
that are imperative when it comes to goal setting,
these are…
13. What you want, why and how you are going to get
there.
!
14. There’s no secret to those but there are a few
techniques you can apply to make goal setting
easy and the results you get…
15. …far more likely to be realised, so let me share
these with you.
16. First of all, be very specific on goals, the more
specific the better which means…
17. …setting targets, for example the number of leads
you want to attract per day, the number of sales
you want to make a week, the profitability of the
average sale.
18. And this doesn’t just apply to business because if
you were looking to get fit and loose weight, you
should be having a specific weight loss goal in a
specific timescale…
19. …this is why people who have an end goal, like
running a marathon, stay focused and are more
likely to get there.
20. So apply the same logic to your entrepreneurial
activities too.
44. Attainable – and here’s the thing the best way I’ve
found to know if something’s attainable is…
45. …to look for somebody else who’s achieved
something and model that, whether it’s income,
leads, work–life balance or weight loss…
46. …why do you think those TV infomercials for things
like P90X, Insanity and T25 are all showing before
and after results, in a given time with specific
measurable and importantly visible results!
47. And just to follow on from the last point, John Lee
Dumas and his income statement could be a great
motivation for you when…
51. You need to have the right goals and not be
distracted by goals that are not moving you
towards where you need to be.
52. People I work with, and I’ve on more than one
occasion been guilty of this too, can…
53. …be busy on things that are actually not relevant,
or are less relevant than other more pressing
issues, so…
54. …be clear with your Specific, Measurable and
Attainable goals and what specific actions you
should have as goals that will give you the best
results.