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Dreamforce to you mx jan18

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Dreamforce to You - Mexico: Conozca las novedades de la conferencia de Salesforce: Dreamforce.

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Dreamforce to you mx jan18

  1. 1. Dreamforce To You Mexico City ​18 Enero 2017 ​iBienvenidos!
  2. 2. Nuevos Caminos a la Innovación con Salesforce Enrique Ortegon Director General @EOrtegon
  3. 3. Forward-Looking Statements ​Statement under the Private Securities Litigation Reform Act of 1995: ​This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. ​The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. ​Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  4. 4. Innovación Celebración Filantropía
  5. 5. Empoderando a las personas a ser clientes pioneros ​ Modelo de aprendizaje ​Una manera divertida y fácil de aprender a ser mejor ​trailhead.salesforce.com ​Más de 1 M. de insignias completadas ​144 insignias disponibles ​ Modelo de tecnología ​La nube empresarial más confiable Tenencia múltiple Rapidez para generar valor Plataforma de metadatos escalable Personalización rápida ​ Modelo de negocio ​Enfocado en el éxito del cliente ​Modelo de suscripción ​Asesoría confiable ​Comunidad de éxito ​Profesionales más valiosos (MVP)
  6. 6. Nuestros valores fundamentales ​Confianza Comunícacion abierta y enfoque en servicio al cliente ​Crecimiento Enfóque en el éxito del cliente para fomentar crecimiento mutuo ​Innovación Proporcionar nuevas tecnologías para innovar constantemente ​Equidad Respetar y valorar la diversidad de las personas
  7. 7. ​Modelo 1-1-1 La filantropía saca lo mejor de nosotros Más de 1,000compañías se han comprometido con el 1 % | pledge1percent.org 1 % de Equidad 1 % de Producto1 %de Tiempo Organizaciones sin fines de lucro y Educación29K+Becas$128M+1.6M+ Horas de servicio
  8. 8. Juntos, estamos avanzando 24mil Empleados $8.3B FY17 Revenue Guidance 2011 • 2012 • 2013 2014 • 2015 • 2016 Las empresas más innovadoras del mundo ¡Innovador de la década! 2009 • 2010 • 2011 2012 • 2013 • 2014 2014 • 2015 • 2016 Septiembre de 2016 $389mil millones Impacto de PIB para el 2020
  9. 9. Los Lanzamientos del Dreamforce 2016 Fernando Obregon Director de Ingeniería @fobregona
  10. 10. Un mundo más inteligente ​Todos y todo está conectado objetos inteligentes 75 mil millones teléfonos móviles 6 mil millones100 mil 10 millones Servidor/ Terminal Cliente/ Servidor Nube Social Móvil IA Social Nube IoT IA
  11. 11. La era del Cliente ​Conéctese con sus clientes de una forma totalmente nueva Comercio Comercio Productos Conectados Mercadotecnia Predictiva Atención Asistida Ventas Guiadas Aplicaciones Inteligentes Análisis Viable Una perspectiva única del cliente Comunidades Inteligentes
  12. 12. La ”brecha”de los clientes Su compañía de los datos del cliente se analizaron1< % 77%de los clientes no están comprometidos con las compañías Sus clientes IA IoT Móvil Social Nube
  13. 13. Una sola plataforma para conectarse con los clientes ​Conéctese con sus clientes de una forma totalmente nueva Tami Lau Desarrolladora CRM
  14. 14. Plataforma de éxito del cliente de Salesforce Ventas Servicio Marketing AnálisisComunidad Aplicaciones Comercio IoT Quip force.com Heroku AppExchange Plataforma de manejo de información Datos CRM IoT y Datos sociales Plataforma Aplicaciones AppExchange
  15. 15. Las cinco transformaciones de la Tecnología IoT Cloud de Thunder Productividad Quip y LiveMessage Inteligencia Velocidad Movilidad Conectividad Einstein Plataforma Salesforce1
  16. 16. ​Es CRM más inteligente ​Empoderando a Ventas, Servicio, Marketing e Informática ​Cualquiera puede crear aplicaciones impulsadas por IA ​IA en la plataforma de Salesforce Presentamos Salesforce Einstein
  17. 17. Vaya más rápido con Salesforce Lightning ​Conéctese con sus clientes de una forma totalmente nueva Experiencia | Creador | Ecosistema Lightning Appexchange Creador de aplicaciones de Lightning Lightning Bolt
  18. 18. Productividad con mayor rendimiento con Quip ​Con prioridad móvil ​Conversaciones sin correos electrónicos ​Crea trabajo en conjunto ​En línea y sin conexión ​El futuro de la productividad: documentos de conversación
  19. 19. Salesforce LiveMessaging: Conversaciones como plataforma ​Conoce clientes sobre la marcha ​Empodera a los agentes con mensajes conversacionales ​Reduce los costos y aumenta el RSI ​Cada aplicación de mensajería y red social es un UI para Salesforce Aplicaciones del usuario Salesforce Aplicaciones, Platagormas y APIs
  20. 20. ​Haga que Salesforce1 sea suya con una personalización de su marca ​Utilice su aplicación en todos sus dispositivos ​Descargas rápidas y fáciles ​Actualizaciones y mejoras sin molestias ​Mi Salesforce1, en la App Store con su nombre y marca Trabaja de forma móvil con Salesforce1
  21. 21. Conecte todo con IoT Cloud de Thunder ​Empodera a los demás para crear experiencias conectadas ​Conecta el IoT al cliente ​Fomenta interacciones en tiempo real ​Tome mejores decisiones con respecto a sus clientes
  22. 22. What our current and future customers want us to know? Karen Mangia VP, Customer and Market Insights
  23. 23. Karen Mangia, VP Market and Customer Insights Evan Mager, Director of Creative Strategy November 2016 Line-of-Business Leader Interviews Research Summary
  24. 24. Methodology ​47 EXECUTIVES IN 4 DISCIPLINES ​INTERNATIONAL & CROSS INDUSTRIES
  25. 25. Common Themes
  26. 26. Adoption is the new ROI ​The link between cost and value ​Any investment is only as good as the usage ​Managers of culture change
  27. 27. Turning Customer Experience promises into business results ​Everyone thinks they are the Chief Customer Officer ​What are the right metrics? ​B2B versus B2C
  28. 28. New LOB models for new business models ​Dramatic change across all four roles ​The Amazon Effect ​The Salesforce Effect
  29. 29. Get fast ​The mandate to take risks ​Collaboration for speed ​Manager of continuous change
  30. 30. Invest in employee empowerment ​Push decisions down the hierarchy ​Empowered deputies ​Longer Sales training
  31. 31. Combating legacy attitudes ​Attitudes are as damaging as technology ​The House Cleaning phenomenon
  32. 32. Elevate the enterprise architect ​Rising up the hierarchy ​Marketing Architect ​Powerful influencer
  33. 33. Creating their own legacies ​Disconnect from a predecessor’s legacy ​Shift from tactical to strategic ​Invest in people
  34. 34. CMO+IT COLLABORATION Research solutions* Release an RFI. Use RFI responses to build RFP. Narrow the field* Issue an RFP. Filter by functional requirements. Call existing users/references. Tap trusted sources* Consult people with prior experience, Forrester/Gartner, thought leaders, vendors, and your org’s CIO & CFO. Find total cost of ownership* Pricing/consumption models come into play. Product + implementation + data + analytics + vendor viability assessment. Compare capabilities* Engage vendor. Get demo. Gain commitment for PoC, pilot, prototype. Resolve sales hype with reality. Negotiate vendor contract* Score* & compare Build a product comparison mechanism (typically tied back to RFP) Socialize need within org Understand org pains & oppty. Run it past priority-setters. Assemble team (cross- funct) Get expertise early. Select preferred product Broader team considers ease-of-use, cost, and technology solutions. Present decision to leaders CFO, COO, LOBs, CIO (or tech committee), and other budget-holders. Identify need tech can solve.* Clarify what’s driving need. Validate its relevance. MARKETING DECISION SelectEvaluateInvestigateDiscover Budget funded.Budget earmarked.Assess if tech investment supports strategic plan. If yes, budget estimated. Intensely collaborative decisions
  35. 35. Individual Insights
  36. 36. VP of Service ​CCXO-in-waiting ​Voice of the Customer router ​Culture Changer ​Diplomat Jennifer Hall, CCCO Intuit
  37. 37. VP of Sales ​Serious about talent ​Talent spotter ​Greater training investment in each AE ​Grant authority Taylor Cascino, Head of Sales Square
  38. 38. CIO ​IT as a Service ​Align with the business units ​Extreme collaboration ​End of Shadow IT Larry Jones, CIO Johnson & Johnson
  39. 39. CMO ​Storytelling versus Performance ​Decentralized budgets ​Performance centers get funded ​Emotional storytelling Chris Leoung, CMO Schenider Electric
  40. 40. So what? How will you make use of these insights?
  41. 41. Contact For more information about these leaders: • Visit the Line-of-Business Research Chatter group • Connect with the LOB leaders through Anna Rosenman • Talk to the Customer & Market Insights team through Karen Mangia
  42. 42. Gracias
  43. 43. Salesforce Einstein Inteligencia Artificial para Todos Lorena Luján Paulina Treviño Vazquez
  44. 44. IA ya ha transformado nuestras vidas Automatización con Deep LearningPersonalización e Inteligencia con Machine Learning Respuestas Rápidas con Natural Language Processing Apple Amazon Facebook Marc Beniof f Parker Harris
  45. 45. El proximo paso: IA en la TI de las Empresas Preparación e Integración de Datos Modelado de Datos Infraestructura Contexto Pero hay procesos complejos de El Negocio Quiere Inteligencia
  46. 46. Machine Learning • Deep Learning • Modelagem Preditiva • NLP • Smart Data Discovery IA en la Plataforma Salesforce Salesforce Einstein Introduciendo El CRM Más Inteligente Ventas, Atención al Cliente, Marketing y TI con IA Todos pueden construir Apps con características de IA
  47. 47. Gracias

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