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Brazil social media 101 march 22 2011

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11 in ‘11: Top 11 ways to use Social Media to build your business this year Presented by Jonathan Lister March 22, 2011
6 things you can do today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The difference between an audience and a community is in which direction the chairs are pointing
#brasillinkedin Jonathan Lister Managing Director, Canada & Latin America Toronto | Internet Public Profile: http://ca.linkedin.com/in/jonathanlister Connections: 500+ Recommendations: 7 Email: [email_address] Twitter: @jlisterca
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Source Comscore Brasil 2010 Year In Review
Social network share of budget growing: Opportunity on multiple fronts Estimate for US marketing expenditures Source: Outsell 2010 Annual Marketing & Advertising Study, March 2010
[object Object],140 Corporate Social Strategists were asked: “ What external social strategy objectives will you focus most on 2011?”
But how did we get here?
The economy is informational, networked & global 3,000X
1995 ----|----|----|----|---- 2000 ----|----|----|----|---- 2005 ----|----|----|----|---- 2011 Why Social, Why Now?
Platform Connections Killer App Social Utility Friends, Family & Colleagues Status, Social Gaming & Photo Sharing Public Communications Fans & Followers Real time Micro-blogging Professional Network Colleagues & Business Contacts Professional Identity, Connections & Insights
This year, ask yourself: ,[object Object],[object Object],[object Object]
11 ways to leverage in 2011
1. The brand called you!
2. Create your company’s profile
3. Supercharge your network 1,138 in Sao Paolo
Be a super connector in a digital world ,[object Object],[object Object]
4. Reap the benefits of community
5. Market your expertise
6. Strengthen your social capital
7. Ask for recommendations
8. Engage with your customers
9. Get online to go offline
10. Make yourself SMO friendly
11. Build a business on what you hear
11 things you can do today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Brazil social media 101 march 22 2011