3. Agenda Differentiatingbetween the Social Networks Snapshot of LinkedIn Brazil Landscape Case Studies / Best Practices New media opportunities on LinkedIn
4. Agenda Differentiatingbetween the Social Networks Snapshot of LinkedIn Brazil Landscape Case Studies / Best Practices New media opportunities on LinkedIn
17. In the context of LinkedInVery different environments (customers, priorities, objectives) Overlap in participants, but not in intent
18. The Professional Network MISSION: Connect the world’s professionals to make them more productive and successful Provide ability to own and manage one’s own professional identity Curate professional context Turn relationships and information into business opportunity
28. LinkedIn Brazil 3+Million Members 2.260 Million Unique Visitors 52 Million Page Views 22 Million Minutes 9.7 Average Minutes Per Visitor Source: comScore Brazil Media Metrix February 2011
29. LinkedIn Demographic Profile 91% of UV on LinkedIn Brazil are adults 25-54 Gender Age Source: comScore Brazil Media Metrix January 2011
31. LinkedIn Best Practices/Case Studies LinkedIn is a professional network focused on making our users more productive and successful and we look for the same from our marketers. The quality, transparency and trust of what transpires on LinkedIn is different than any other site online. 69% of LinkedIn members trust the information they receive from colleagues on LinkedIn more than any other network
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36. Feature real Chevron employees in marketing campaigns.
41. Feature real Chevron employees in marketing campaigns.
42. Engage users in dialogue on LinkedIn and see what people are talking about.
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45. Feature real Chevron employees in marketing campaigns.
46. Engage users in dialogue on LinkedIn and see what people are talking about.
47. Utilize polls to help inform how to interact with LinkedIn members..
48. Agenda Differentiatingbetween the Social Networks Snapshot of LinkedIn Brazil Landscape Case Studies / Best Practices New media opportunities on LinkedIn
49. LinkedIn Company PagesA recommendation engine with professional context. Highlight your companies products and services Drive member recommendations. Generate awareness through ongoing viral updates
50. LinkedIn GroupsIncreased Management Controls and ability to open Groups Moderate Members Delete discussions, comments and job posts before they go live Group Moderation Tools Organize Content Move discussions , jobs and promotions to separate tabs Decrease SPAM Restrict posts from repeat guideline offenders Enable Self-Policing Review content members flag for moderation
51. LinkedIn Company Pages Recommendation AdsDrive recommendations with viewer-aware advertising Recommendation Ads leverage the LinkedIn social graph Content dynamically served based on recommendations from the viewers network Members can share or recommend through the ad unit
54. LinkedIn in2Video In-Banner Experience Enhanced ad functionality Videos RSVP for upcoming meetings Scrolling ticker of real-time Tweets during a live meeting
55. Send Partner Messages Personalized, customized and professional relevant messaging Campaign Objective Promote the 2010 GSMA Mobile Money Summit in Rio de Janeiro LinkedIn Solution Deployed relevant messaging with summit benefits, agenda and sign up Targeted LATAM professionals in the telecom industry and members of mobile LinkedIn Groups Results Exceeded the average 20% standard Partner Message open rate About the LinkedIn Partner Message Enjoy targeted, 1-to-1 communication by delivering professionally relevant messages directly to a member’s inbox
56. Delivering Results Personalized, customized and professional relevant messaging Campaign Objective Promote Microsoft’s Lync Server 2010 as a solution for seamless voice, video and web conferencing LinkedIn Solution Deployed personalized information about the product benefits, targeted IT decision makers in Argentina and Uruguay Results Exceeded the average 20% standard Partner Message open rate in both countries About the LinkedIn Partner Message Enjoy targeted, 1-to-1 communication by delivering professionally relevant messages directly to a member’s inbox
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58. LinkedIn is the largest professional network with over 100 million users worldwide, and over 3 million users in Brazil and gaining a new user every second.
59. The quality, transparency and trust of what transpires on LinkedIn is different than any other site online.
69. LinkedIn Campaign Insight ReportsA detailed look at specifically who saw your ads and who acted on them. Profile-specific data about your ads Learn which targets were engaged Discover new audiences
Editor's Notes
Here’s our mission statement. Our CEO likes to talk about how this is not a VISION but a MISSION, something which we are determined to accomplish. We connect the world’s professionals to make them more productive and successful. Every single member that joins our network has the chance to uncover economic opportunity via LinkedIn – and also to provide economic opportunity to others in our network . And we are serious about connecting every single professional globally – we think there are at least 500 million out there. So while we’ve experienced incredible growth in the last couple of years, we’re only just getting started.
LinkedIn is truly globalGrowing more quickly out side the USA than in the US
To put our growth and network activity in perspective – in the next 90 minutes, before you’ve even left this room, here’s what will happen on LinkedIn.Over 5400 new members will establish a LinkedIn profile-Our existing members will share a lot of content – over 37500 links to professional articles of interestThere will be close to a million page viewsAnd over 150K professionals will log in to LinkedIn
Brazilian are looking to social media to market their brands and reach their consumers
Note: HHI is not recorded in comScore for Brazil
Brazil Internet population and trends are growingMilestones events are driving an impact and the use of social media provides real time accesibility to information
