How-to Build a Minimum Viable Product (MVP)

•

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Learn tactics to rapidly build and test a startup idea with a minimal budget. Step-by-step details to create your Minimum Viable Product (MVP) and achieve Product-Market-Channel-Fit. Quickly build, launch, test, gather data, analyze data, iterate, and/ or kill the startup idea. Have questions? Tweet @Adriana_Herrera or email adriana [at] openbubbles dot com.

Technology

Product-Market-Channel-Fit
Minimum Viable Product

adriana@openbubbles.com
Adriana Herrera
@adriana_herrera
HI!

STEP 1
SIGN-UP PAGE
MVP
What is Your 
Value  
Proposition?
A/B TEST

SpyFu
Launch Rock Wordpress
Optimizely
ThemeForest.com

STEP 2
CONVERSION 
RATE
MVP
Establish  
Baseline
15% is a  
Good Ratio  
for  
Consumer

Google Analytics
Facebook Ads
Google Adwords

STEP 3
FIND YOUR  
AUDIENCE/ 
USER
MVP
What is the  
Proﬁle of Your  
User?
Market  
Size?
Large 
Enough?
TAM?
Where  
Are 
Users?

Forrester  
Research
Total Addressable Market Formula
X User * $X Value * X Per Year
Alexa
You Know Real User Value 
By Knowing Your Funnel

STEP 4
SCOPE  
PRODUCT
MVP
Slash and Cut
Slash and  
Cut Again!
Leanest 
Version

Mechanical Turk
Keynote
Axure
Balsamiq
Malls
Food Courts
Network
LinkedIn
Rapportive
PowerPoint

STEP 5
BUILD  
PRODUCT
MVP
Learn to Code
Recruit  
CTO
Dev 
Shop
Contract

Code Academy
General Assembly
Founder Dating
Tech Events
MagmaLabs.io
Elance
ODesk

STEP 6
VALIDATE  
BUSINESS 
ASSUMPTIONS 
MVP
Benchmarks/ 
KPIs
User 
Proﬁle
User 
Funnel

User Funnel
Referral
Acquisition
Engagement
Activation
Retention
%
%
%
%
%
KPI
Zopim
Survey.io

STEP 7
DECIDE IF  
YOU MOVE
FORWARD
MVP
What Does  
the Data Tell  
You?
Iterate?
Kill?

Check Your"
Emotions and Ego
Don’t Be Too Tied 
to an Idea
Cohort Reports
Google Analytics
KissMetrics

STEP 8
FIND YOUR  
CHANNEL(S) 
TO SCALE
MVP
User  
Acquisition 
Outside 
of the Must Do 
Basics
Growth  
Hack
Get  
Creative

TechCrunch  
VentureBeat
College Campuses GrowthHackers.com
Marketers  
AND 
Engineers
Engineers Are Great to Help
Discover Scalable
Acquisition Channels
KissMetrics Blog
Andrew Chen Blog

ProductAssumptions
Drivers
Analysis
ActionableDataandDelivery
SunriseSessions
SUMMARY
ChannelDevelopment

Be Yourself
Be Humble
Keep Learning
Try New Things
Be Okay with Mistakes
Work With People That
Share Your Values
HAVE FUN!
Create Balance
Focus

adriana@openbubbles.com
Adriana Herrera
@adriana_herrera
THANK YOU

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How-to Build a Minimum Viable Product (MVP)

1. Product-Market-Channel-Fit Minimum Viable Product

2. adriana@openbubbles.com Adriana Herrera @adriana_herrera HI!

3. ABOUT ME

4. ABOUT ME

5. ABOUT ME

6. ABOUT ME

7. ABOUT ME

8. IDEA Web Mobile CONSUMER ENTERPRISE

9. STEP 1 SIGN-UP PAGE MVP What is Your  Value   Proposition? A/B TEST

10. SpyFu Launch Rock Wordpress Optimizely ThemeForest.com

11. STEP 2 CONVERSION  RATE MVP Establish   Baseline 15% is a   Good Ratio   for   Consumer

12. Google Analytics Facebook Ads Google Adwords

13. STEP 3 FIND YOUR   AUDIENCE/  USER MVP What is the   Proﬁle of Your   User? Market   Size? Large  Enough? TAM? Where   Are  Users?

14. Forrester   Research Total Addressable Market Formula X User * $X Value * X Per Year Alexa You Know Real User Value  By Knowing Your Funnel

15. STEP 4 SCOPE   PRODUCT MVP Slash and Cut Slash and   Cut Again! Leanest  Version 

16. Mechanical Turk Keynote Axure Balsamiq Malls Food Courts Network LinkedIn Rapportive PowerPoint

17. STEP 5 BUILD   PRODUCT MVP Learn to Code Recruit   CTO Dev  Shop Contract

18. Code Academy General Assembly Founder Dating Tech Events MagmaLabs.io Elance ODesk

19. STEP 6 VALIDATE   BUSINESS  ASSUMPTIONS  MVP Benchmarks/  KPIs User  Proﬁle User  Funnel

20. User Funnel Referral Acquisition Engagement Activation Retention % % % % % KPI Zopim Survey.io

21. STEP 7 DECIDE IF   YOU MOVE FORWARD MVP What Does   the Data Tell   You? Iterate? Kill?

22. Check Your" Emotions and Ego Don’t Be Too Tied  to an Idea Cohort Reports Google Analytics KissMetrics

23. STEP 8 FIND YOUR   CHANNEL(S)  TO SCALE MVP User   Acquisition  Outside  of the Must Do  Basics Growth   Hack Get   Creative

24. TechCrunch   VentureBeat College Campuses GrowthHackers.com Marketers   AND  Engineers Engineers Are Great to Help Discover Scalable Acquisition Channels KissMetrics Blog Andrew Chen Blog

25. ProductAssumptions Drivers Analysis ActionableDataandDelivery SunriseSessions SUMMARY ChannelDevelopment

26. Be Yourself Be Humble Keep Learning Try New Things Be Okay with Mistakes Work With People That Share Your Values HAVE FUN! Create Balance Focus

27. adriana@openbubbles.com Adriana Herrera @adriana_herrera THANK YOU

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