We analyzed the price of 40+ Marketing Automation Platforms.

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Marketing Automation Solutions
Pricing Comparison

2. 2Copyright © SendinBlue. All rights reserved.
Global Pricing Comparison
We analyzed the price of 40+ Marketing Automation Platforms.
MONTHLY PRICE FOR 10 000 CONTACTS
MONTHLY PRICE RANGE
0 – $5,000
13
8
3 4
14
0
2
4
6
8
10
12
14
16
0 to 500$ 500$ to 1,000$ 1,000$ to
2,000$
More than
2,000$
On demand
Nb solutions
AVG MONTHLY PRICE*
$721
*Average Price for 10,000 contacts
SET UP FEES RANGE
0 – $10,000
AVG. SET UP FEES
$1,600

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Pricing Comparison – Table results
Source: Pricing comparison table.
Nom Market share* Target Public Pricing ? Business Model Set up Fee
1000 contacts
price
10000 contacts
price
100 000 contacts
price
HubSpot 29,48% B2B Yes Contacts+ $1 000,00 $740,00 $2 200,00 On demand
Adobe Marketing
Cloud
25,39% B2C No ? ? On demand On demand On demand
Marketo 9,83% B2B No Features ? $895,00 On demand On demand
Pardot 7,90% B2B Yes Features ? $1 000,00 $1 000,00 On demand
Active Campaign 6,44% Generalist Yes Contacts+ ? $17,00 $70,00 $415,00
Eloqua 3,64% Generalist Yes Features $2 500,00 $2 000,00 $2 000,00 On demand
Act-On 3,49% B2B Yes Contacts+ ? $600,00 $2 000,00 On demand
Drip 2,92% Generalist Yes Contacts+ ? $41,00 On demand On demand
SharpSpring 0,28% B2B Yes Contacts+ ? $199,00 $499,00 On demand
10 Most Commonly Used* Marketing Automation Solutions
*Based on Datanyze market shares

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SME vs Entreprise solutions
Marketing Automation solutions target either SMEs or Large Organizations.
Features are almost the same. Differences are mainly price and services.
SMEs Large Organizations
MONTHLY PRICING
$300 max
MONTHLY PRICING
On demand
e.g e.g

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More and more solutions suited for SMEs
STARTING PRICE (MONTHLY)
0
500
1000
1500
2000
2500
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29
More than 50% of solutions now offer competitive prices
suited for SMEs with a maximum cost of 500$ / month)
AVG. MONTHLY STARTING PRICE*
$466
LESS THAN $100 / MONTH
30%
Of investigated solutions
LESS THAN $500 / MONTH
70%
Of investigated solutions
Half of solutions investigated

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B2B vs B2C solutions
Let’s take a look at pricing for different platforms based on positioning
B2B GENERALIST B2C
AVG. PRICING
$969
AVG. PRICING
$667
AVG. PRICING
On demand
e.g e.g e.g
Task Management, Lead scoring, etc. Ecommerce formulas, Large database, etc.

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Business model Analysis
PUBLIC PRICING
80%
*Need for a custom quote for 10,000 contacts
60%
12%
23%
5%
Contacts
Features
Other
Nb emails
ON DEMAND PRICING*
35%
Let’s take a closer look at the marketing automation business model
PRICES DEPEND ON NUMBER OF CONTATCS PRICES ARE QUITE TRANSPARENT
80% of companies openly display their
pricing. But, 35% still require a custom quote
for solutions with over 10,000 contacts.
For 60% of solutions, number of contacts is
the main driver of price

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