2. “I always laugh when people ask
me about rebounding techniques.
I’ve just got a technique.
It’s called just go get a damn ball.”
Charles Barkley
Former NBA basketball player
4. Our 1st campaign together
Almost 1,000,000 sessions on Google Analytics
Less than 100 orders measured
Conversion rate < 0.01%
1,000,000
5. Mobile Shopping Behavior
had not been formed
They saw the ad on Zalo but bought
on Lazada PC version
No incentive to keep them on Mobile
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