Internet Marketing -Email, Social Media and Search in the Overall Marketing Mix
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One study says that 35 % percent of all small businesses in the US advertise online and that online advertising will reach $60 billion by 2010. The benefits of Internet marketing are tracking online user behaviors and it is relatively inexpensive to generate new business and build brand awareness. The most recent growth in online marketing is in social media marketing, including business blogs, WOMM and online reputation management. There also has been tremendous growth in search engine marketing with SEO and search engine advertising.
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Internet Marketing -Email, Social Media and Search in the Overall Marketing Mix
- 1. Email, Social Media and Search in the Overall Marketing Mix Louise Rijk Vice-President of Marketing & Sales Advanced Media Productions, Inc. Internet Marketing
- 6. Components of Internet Marketing E-Mail Marketing Search Engine Marketing Affiliate Marketing Website Development Online Display Ad & Rich Media Advertising Search Engine Optimization Search Engine Advertising Social Marketing Online Reputation Management Business Blog Marketing Podcasting WOMM Social Media Marketing & Optimization © Advanced Media Productions, 2007
- 10. Social Media Sites Social News Web Sites - Digg - Reddit - Newsvine Collaborative Content Aggregators - Wikipedia (text) - Flickr (photos) - YouTube (video) - PodcastAlley (podcasts) - iPodder.org (podcasts) Blog Search Engines - Technorati Shared Bookmarks - Del.icio.us - Furl - Shadow - Diigo © Advanced Media Productions, 2007
- 12. Online WOMM and Social Media Marketing Online WOMM Characteristics Social Media Marketing Characteristics Relies primarily on “influencers” to spread the word Spreads by itself through the social web and relies on passing messages along from person to person. Not always relevant to the brand Usually generates a short traffic spike Requires excellent product or service “influencers” can be excited and talk about. Generate brand-awareness and sustained web site traffic Engages customers long term through the product life cycle Message needs to be cool, outrageous or provide exceptional value to attract attention and be passed along Online and Offline Online Only © Advanced Media Productions, 2007
- 19. Display Ad & Rich Media Advertising – Display Ads Display Ads
- 26. Web Site Conversion - Ineffective Landing Page Display Ads
- 27. Web Site Conversion - Ineffective Landing Page Display Ads
- 28. Web Site Conversion – Effective Landing Page Display Ads
- 29. Specialized Landing Page (PPC) Product Title Large “Add to Cart” Product name and major keyword in description
- 30. Web Site Conversions – Web Site Home Page