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Tectonic Shift: A New Foundation for Data Driven Business
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Tectonic Shift: A New Foundation for Data Driven Business
1.
© 2015 Aerospike.
All rights reserved. Confidential 1 Tectonic Shift: A New Foundation for the Data-Driven Business SPEED at SCALE
2.
© 2015 Aerospike.
All rights reserved. Confidential 2 Evolution of Data DATA VOLUME 1970 1985 2010 2015 IMS RDBMS NoSQL NoSQL at Scale TPS
3.
© 2015 Aerospike.
All rights reserved. Confidential 3 Product Philosophy Depth Breadth
4.
© 2015 Aerospike.
All rights reserved. Confidential 4 A Commercial Version Manhattan
5.
© 2015 Aerospike.
All rights reserved. Confidential 5 Our Users Have the Following Requirements Mission critical apps that require near 100% up-time AdTech Risk/Fraud Telco Mandate for response times measured in milliseconds 10 milliseconds for AdTech 750 milliseconds for Fraud Very large data sets 50TB+ Sophisticated and robust decision algorithms 2M+ transactions per second Best in class price/performance Proven 10 to 1 savings versus other NoSQL vendors
6.
© 2015 Aerospike.
All rights reserved. Confidential 6 10x LOWER TCO10X Faster and 10X Fewer
7.
© 2015 Aerospike.
All rights reserved. Confidential 7 Vertical Focus / Horizontal Opportunity FINANCIAL ECOMMERCE ADTECH HORIZONTAL GAMING TELECOM Confidential #1 Confidential #2
8.
© 2015 Aerospike.
All rights reserved. Confidential 8 Speed 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 Balanced Read-Heavy Aerospike Cassandra MongoDB Couchbase 2.0* 0 2.5 5 7.5 10 0 50,000 100,000 150,000 200,000 AverageLatency,ms Throughput, ops/sec Balanced Workload Read Latency Aerospike Cassandra MongoDB 0 4 8 12 16 0 50,000 100,000 150,000 200,000 AverageLatency,ms Throughput, ops/sec Balanced Workload Update Latency Aerospike Cassandra MongoDB • Flash / SSD Optimized • Primary Index in DRAM
9.
© 2015 Aerospike.
All rights reserved. Confidential 9 Scale 9 • RIPE MD160 Hashing & Partitioning • Dynamically Add/Remove Nodes • Auto Rebalance • Auto Heal
10.
© 2015 Aerospike.
All rights reserved. Confidential 10 Fraud Prevention Current Environment Business Challenge • Meet SLAs of 750 ms • Losing business due to latency • Every credit card transaction requires hundreds of DB reads/writes Speed at Scale Proprietary & Confidential | © 2015 Aerospike Inc. All rights reserved.
11.
© 2015 Aerospike.
All rights reserved. Confidential 11 Challenge • Overall SLA 750 ms • Loss of business due to latency • Every credit card transaction requires hundreds of DB reads/writes Need to Scale Reliably • 10 100 TB • 10B 100 B objects • 200k I Million+ TPS Selected Aerospike In-Memory NoSQL • Built for Flash • Predictable low latency at high throughput • Immediate consistency, no data loss • Cross data center (XDR) support • 20 server cluster • Dell 730xd w/ 4NVMe SSDs Credit Card Processing System Fraud Detection & Protection App Rules Rule 1 Rule 2 Rule 3 Historical Data Rule 1-Passed Rule 2-Passed Rule 3-Failed Account Behavior Static Data Account Statistics Fraud Prevention
12.
© 2015 Aerospike.
All rights reserved. Confidential 12 Financial Services – Positions System of Record Challenge • DB2 stores positions for 10 Million customers • Must update stock prices, show balances on 300 positions, process 250M transactions, 2M updates/day • Running out of memory, data inconsistencies, restarts take 1 hour Speed at Scale Proprietary & Confidential | © 2015 Aerospike Inc. All rights reserved.
13.
© 2015 Aerospike.
All rights reserved. Confidential 13 Selected Aerospike In-Memory NoSQL • Built for Flash • Predictable low latency at high throughput • Immediate consistency, no data loss • Cross data center (XDR) support • 10 server cluster IBM DB2 (Mainframe) Real-time App Record App Finance App Real-time Data Feed Start of the Day Data Loading End of Day Reconciliation Account Positions Financial Services – Positions System of Record
14.
© 2015 Aerospike.
All rights reserved. Confidential 14 Challenge • Edge access to regulate traffic • Accessible using provisioning applications (self-serve and through support personnel) Need for extremely high availability, reliably, low latency • > TBs of data • 10-100M objects • 10-200K TPS Selected Aerospike in-Memory NoSQL • Clustered system • Predictable low latency at high throughput • Highly-available and reliable on failure • Cross data center (XDR) support Telco – Real-Time Billing and Charging Systems
15.
© 2015 Aerospike.
All rights reserved. Confidential 15 Challenge • Low read latency (milliseconds) • 100K to 5M operations/second • Ensure 100% uptime • Provide global data replication Performance achieved • 1 to 6 billion cookies tracked • 5.0M auctions per second • 100ms ad rendering, 50ms real-time bidding, 1ms database access • 1.5KB median object size Selected Aerospike NoSQL over competition • 10X fewer nodes • 10X better TCO • 20X better read latency • High throughput at low latency AdTech – Real-Time Bidding 0 ms Ads is Displayed 100 ms Publishers Ad Networks& SSPs Ad Exchanges Demand SidePlatform Data Management Platforms Brands Agencies Buyers
16.
© 2015 Aerospike.
All rights reserved. Confidential 16 Takeaways 1 • Focused on real-time, mission critical applications • Enables companies to leverage speed at scale, at affordable prices • Scales up and out to accelerate real-time applications in retail, FinServ, telecom, adtech and internet • Dramatic TCO Advantages – 10x to100x performance improvements at a materially lower cost per transaction
17.
© 2015 Aerospike.
All rights reserved. Confidential 17 High Performance NoSQL Database Powering New Opportunities at Scale @aerospikedb NEXT STEPS: See how much you can save with Aerospike: http://www.aerospike.com/tco-calculator/ Ready to get started? http://www.aerospike.com/quick-start/ If you have any questions or want to further explore if Aerospike is right for you, contact us: info@aerospike.com
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