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© 2015 Aerospike. All rights reserved. Confidential 1
Tectonic Shift: A New Foundation
for the Data-Driven Business
SPEED at SCALE
© 2015 Aerospike. All rights reserved. Confidential 2
Evolution of Data
DATA VOLUME
1970
1985
2010
2015
IMS
RDBMS
NoSQL
NoSQL
at Scale
TPS
© 2015 Aerospike. All rights reserved. Confidential 3
Product Philosophy
Depth
Breadth
© 2015 Aerospike. All rights reserved. Confidential 4
A Commercial Version
Manhattan
© 2015 Aerospike. All rights reserved. Confidential 5
Our Users Have the Following Requirements
 Mission critical apps that require near 100% up-time
 AdTech
 Risk/Fraud
 Telco
 Mandate for response times measured in milliseconds
 10 milliseconds for AdTech
 750 milliseconds for Fraud
 Very large data sets
 50TB+
 Sophisticated and robust decision algorithms
 2M+ transactions per second
 Best in class price/performance
 Proven 10 to 1 savings versus other NoSQL vendors
© 2015 Aerospike. All rights reserved. Confidential 6
10x LOWER TCO10X Faster and 10X Fewer
© 2015 Aerospike. All rights reserved. Confidential 7
Vertical Focus / Horizontal Opportunity
FINANCIAL
ECOMMERCE
ADTECH
HORIZONTAL
GAMING
TELECOM
Confidential #1
Confidential #2
© 2015 Aerospike. All rights reserved. Confidential 8
Speed
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
Balanced Read-Heavy
Aerospike Cassandra
MongoDB Couchbase 2.0*
0
2.5
5
7.5
10
0 50,000 100,000 150,000 200,000
AverageLatency,ms
Throughput, ops/sec
Balanced Workload Read Latency
Aerospike
Cassandra
MongoDB
0
4
8
12
16
0 50,000 100,000 150,000 200,000
AverageLatency,ms
Throughput, ops/sec
Balanced Workload Update Latency
Aerospike
Cassandra
MongoDB
• Flash / SSD Optimized
• Primary Index in DRAM
© 2015 Aerospike. All rights reserved. Confidential 9
Scale
9
• RIPE MD160 Hashing & Partitioning
• Dynamically Add/Remove Nodes
• Auto Rebalance
• Auto Heal
© 2015 Aerospike. All rights reserved. Confidential 10
Fraud Prevention
Current Environment
Business Challenge
• Meet SLAs of 750 ms
• Losing business due to latency
• Every credit card transaction requires hundreds
of DB reads/writes
Speed at Scale
Proprietary & Confidential | © 2015 Aerospike Inc. All rights reserved.
© 2015 Aerospike. All rights reserved. Confidential 11
Challenge
• Overall SLA 750 ms
• Loss of business due to latency
• Every credit card transaction requires
hundreds of DB reads/writes
Need to Scale Reliably
• 10  100 TB
• 10B  100 B objects
• 200k  I Million+ TPS
Selected Aerospike In-Memory NoSQL
• Built for Flash
• Predictable low latency at high throughput
• Immediate consistency, no data loss
• Cross data center (XDR) support
• 20 server cluster
• Dell 730xd w/ 4NVMe SSDs
Credit Card Processing System
Fraud Detection & Protection App
Rules
Rule 1
Rule 2
Rule 3
Historical Data
Rule 1-Passed
Rule 2-Passed
Rule 3-Failed
Account Behavior
Static Data
Account Statistics
Fraud Prevention
© 2015 Aerospike. All rights reserved. Confidential 12
Financial Services – Positions System of Record
Challenge
• DB2 stores positions for 10 Million customers
• Must update stock prices, show balances on 300
positions, process 250M transactions, 2M updates/day
• Running out of memory, data inconsistencies,
restarts take 1 hour
Speed at Scale
Proprietary & Confidential | © 2015 Aerospike Inc. All rights reserved.
© 2015 Aerospike. All rights reserved. Confidential 13
Selected Aerospike In-Memory NoSQL
• Built for Flash
• Predictable low latency at high throughput
• Immediate consistency, no data loss
• Cross data center (XDR) support
• 10 server cluster
IBM DB2
(Mainframe)
Real-time
App
Record
App
Finance App
Real-time
Data Feed
Start of the Day
Data Loading
End of Day
Reconciliation
Account
Positions
Financial Services – Positions System of Record
© 2015 Aerospike. All rights reserved. Confidential 14
Challenge
• Edge access to regulate traffic
• Accessible using provisioning applications
(self-serve and through support personnel)
Need for extremely high availability,
reliably, low latency
• > TBs of data
• 10-100M objects
• 10-200K TPS
Selected Aerospike in-Memory NoSQL
• Clustered system
• Predictable low latency at high throughput
• Highly-available and reliable on failure
• Cross data center (XDR) support
Telco – Real-Time Billing and Charging Systems
© 2015 Aerospike. All rights reserved. Confidential 15
Challenge
• Low read latency (milliseconds)
• 100K to 5M operations/second
• Ensure 100% uptime
• Provide global data replication
Performance achieved
• 1 to 6 billion cookies tracked
• 5.0M auctions per second
• 100ms ad rendering,
50ms real-time bidding,
1ms database access
• 1.5KB median object size
Selected Aerospike NoSQL
over competition
• 10X fewer nodes
• 10X better TCO
• 20X better read latency
• High throughput at low latency
AdTech – Real-Time Bidding
0 ms
Ads is Displayed
100 ms
Publishers Ad Networks& SSPs Ad Exchanges Demand SidePlatform
Data Management Platforms
Brands
Agencies
Buyers
© 2015 Aerospike. All rights reserved. Confidential 16
Takeaways
1
• Focused on real-time, mission critical applications
• Enables companies to leverage speed at scale, at
affordable prices
• Scales up and out to accelerate real-time applications
in retail, FinServ, telecom, adtech and internet
• Dramatic TCO Advantages – 10x to100x performance
improvements at a materially lower cost per transaction
© 2015 Aerospike. All rights reserved. Confidential 17
High Performance
NoSQL Database
Powering New
Opportunities at Scale
@aerospikedb
NEXT STEPS:
See how much you can save with Aerospike:
http://www.aerospike.com/tco-calculator/
Ready to get started?
http://www.aerospike.com/quick-start/
If you have any questions or want to further
explore if Aerospike is right for you, contact
us:
info@aerospike.com

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Tectonic Shift: A New Foundation for Data Driven Business

  • 1. © 2015 Aerospike. All rights reserved. Confidential 1 Tectonic Shift: A New Foundation for the Data-Driven Business SPEED at SCALE
  • 2. © 2015 Aerospike. All rights reserved. Confidential 2 Evolution of Data DATA VOLUME 1970 1985 2010 2015 IMS RDBMS NoSQL NoSQL at Scale TPS
  • 3. © 2015 Aerospike. All rights reserved. Confidential 3 Product Philosophy Depth Breadth
  • 4. © 2015 Aerospike. All rights reserved. Confidential 4 A Commercial Version Manhattan
  • 5. © 2015 Aerospike. All rights reserved. Confidential 5 Our Users Have the Following Requirements  Mission critical apps that require near 100% up-time  AdTech  Risk/Fraud  Telco  Mandate for response times measured in milliseconds  10 milliseconds for AdTech  750 milliseconds for Fraud  Very large data sets  50TB+  Sophisticated and robust decision algorithms  2M+ transactions per second  Best in class price/performance  Proven 10 to 1 savings versus other NoSQL vendors
  • 6. © 2015 Aerospike. All rights reserved. Confidential 6 10x LOWER TCO10X Faster and 10X Fewer
  • 7. © 2015 Aerospike. All rights reserved. Confidential 7 Vertical Focus / Horizontal Opportunity FINANCIAL ECOMMERCE ADTECH HORIZONTAL GAMING TELECOM Confidential #1 Confidential #2
  • 8. © 2015 Aerospike. All rights reserved. Confidential 8 Speed 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 Balanced Read-Heavy Aerospike Cassandra MongoDB Couchbase 2.0* 0 2.5 5 7.5 10 0 50,000 100,000 150,000 200,000 AverageLatency,ms Throughput, ops/sec Balanced Workload Read Latency Aerospike Cassandra MongoDB 0 4 8 12 16 0 50,000 100,000 150,000 200,000 AverageLatency,ms Throughput, ops/sec Balanced Workload Update Latency Aerospike Cassandra MongoDB • Flash / SSD Optimized • Primary Index in DRAM
  • 9. © 2015 Aerospike. All rights reserved. Confidential 9 Scale 9 • RIPE MD160 Hashing & Partitioning • Dynamically Add/Remove Nodes • Auto Rebalance • Auto Heal
  • 10. © 2015 Aerospike. All rights reserved. Confidential 10 Fraud Prevention Current Environment Business Challenge • Meet SLAs of 750 ms • Losing business due to latency • Every credit card transaction requires hundreds of DB reads/writes Speed at Scale Proprietary & Confidential | © 2015 Aerospike Inc. All rights reserved.
  • 11. © 2015 Aerospike. All rights reserved. Confidential 11 Challenge • Overall SLA 750 ms • Loss of business due to latency • Every credit card transaction requires hundreds of DB reads/writes Need to Scale Reliably • 10  100 TB • 10B  100 B objects • 200k  I Million+ TPS Selected Aerospike In-Memory NoSQL • Built for Flash • Predictable low latency at high throughput • Immediate consistency, no data loss • Cross data center (XDR) support • 20 server cluster • Dell 730xd w/ 4NVMe SSDs Credit Card Processing System Fraud Detection & Protection App Rules Rule 1 Rule 2 Rule 3 Historical Data Rule 1-Passed Rule 2-Passed Rule 3-Failed Account Behavior Static Data Account Statistics Fraud Prevention
  • 12. © 2015 Aerospike. All rights reserved. Confidential 12 Financial Services – Positions System of Record Challenge • DB2 stores positions for 10 Million customers • Must update stock prices, show balances on 300 positions, process 250M transactions, 2M updates/day • Running out of memory, data inconsistencies, restarts take 1 hour Speed at Scale Proprietary & Confidential | © 2015 Aerospike Inc. All rights reserved.
  • 13. © 2015 Aerospike. All rights reserved. Confidential 13 Selected Aerospike In-Memory NoSQL • Built for Flash • Predictable low latency at high throughput • Immediate consistency, no data loss • Cross data center (XDR) support • 10 server cluster IBM DB2 (Mainframe) Real-time App Record App Finance App Real-time Data Feed Start of the Day Data Loading End of Day Reconciliation Account Positions Financial Services – Positions System of Record
  • 14. © 2015 Aerospike. All rights reserved. Confidential 14 Challenge • Edge access to regulate traffic • Accessible using provisioning applications (self-serve and through support personnel) Need for extremely high availability, reliably, low latency • > TBs of data • 10-100M objects • 10-200K TPS Selected Aerospike in-Memory NoSQL • Clustered system • Predictable low latency at high throughput • Highly-available and reliable on failure • Cross data center (XDR) support Telco – Real-Time Billing and Charging Systems
  • 15. © 2015 Aerospike. All rights reserved. Confidential 15 Challenge • Low read latency (milliseconds) • 100K to 5M operations/second • Ensure 100% uptime • Provide global data replication Performance achieved • 1 to 6 billion cookies tracked • 5.0M auctions per second • 100ms ad rendering, 50ms real-time bidding, 1ms database access • 1.5KB median object size Selected Aerospike NoSQL over competition • 10X fewer nodes • 10X better TCO • 20X better read latency • High throughput at low latency AdTech – Real-Time Bidding 0 ms Ads is Displayed 100 ms Publishers Ad Networks& SSPs Ad Exchanges Demand SidePlatform Data Management Platforms Brands Agencies Buyers
  • 16. © 2015 Aerospike. All rights reserved. Confidential 16 Takeaways 1 • Focused on real-time, mission critical applications • Enables companies to leverage speed at scale, at affordable prices • Scales up and out to accelerate real-time applications in retail, FinServ, telecom, adtech and internet • Dramatic TCO Advantages – 10x to100x performance improvements at a materially lower cost per transaction
  • 17. © 2015 Aerospike. All rights reserved. Confidential 17 High Performance NoSQL Database Powering New Opportunities at Scale @aerospikedb NEXT STEPS: See how much you can save with Aerospike: http://www.aerospike.com/tco-calculator/ Ready to get started? http://www.aerospike.com/quick-start/ If you have any questions or want to further explore if Aerospike is right for you, contact us: info@aerospike.com