Internet snapchat

Market Applications And Practices
INTERNET
Afshan Hirji -50
Rajendra Hiwale -51
Rameez Iraqi -52
Adhithi Iyer -53
Aditya Iyer -54
Dinesh Jadhav -55

Internet
2/17/2014Internet Marketing
2
 Global Network
 Who owns the Internet?
 Internet & World Wide
Web
 Communication

Worldwide Users
3

Internet trends in India
4
 In a span of four years (2008-2012) India
added 88 Million internet users reaching to
total of 137 Million internet, growing 26%
 In 2013, there are 67 million smartphone
subscribers, which is 6% of the total
subscribers in India, growing at the rate of
52% .
 More than 50% of Indians share almost
everything or most things online in
comparison to 15 % in US and 24%
Globally

Challenges & Problems faced by
internet marketing
5
 Creating Content
 Converting leads to sales
 Reliability And Security Issues
 Technical skills
 Keeping pace with market and technological
change
 Abiding by laws and legislations
 Ensuring maximum access

Contribution to GDP
6
 Internet services and devices industry has potential to increase
its contribution to up to 3.3 per cent to India's Gross domestic
product by 2015, a report by McKinsey & Company.
 "The Internet currently contributes a modest 1.6 per cent to
India's GDP in line with most aspiring countries.
 This could grow to 2.8-3.3 per cent by 2015, if India achieves its
potential for growth in the number of Internet users and Internet
technology related consumption and investment over this period

Internet
marketing
Search
Engine
Optimization
(SEO)
Blog
Marketing
Affiliate
Marketing
Pay Per
Click
Search
Engine
Marketing
Viral
Marketing

SNAPCHAT
May 2009 | Co-founders Bobby Murphy and
Evan Spiegel meet at Stanford
February 2011 | Version 1.0 of the Snapchat
Prototype is tested
June 2011 | Version 2.0 (official) of Snapchat is
tested
September 2011 | Initial Launch of Snapchat App
June 2012 | Over 100 million photos have been
shared over Snapchat
September 26, 2012 | Snapchat celebrates its 1-
year birthday
October, 2012 | Snapchat releases version for
Android platform
Developers
Evan Spiegel David Kravitz
Bobby Murphy Daniel Smith
• Photos shared through
Snapchat are known as
“SNAPS”.
• Time limit for view of snaps
then that snap will be hidden
and deleted from server.
• Began under the name of
“Picaboo”
• App’s mascot is "Ghostface
Chillah“

12

13

Brand Milestones
14
 Dosomething.Org Taps Snapchat For Teen-Centric Valentine’s
Campaign
 Snapchat to Celebrate 1 Billionth Snap Shared with Massive
“Group Snap” in Times Square
 Snapchat Named Best Mobile App | Crunchies Awards 2013

S
Demographic
Behavioural
Psychographic
T
Youth
Venture
capital firms.
P
Changing
trends
D
Phenomenal
Privacy
Fancy text
Smart filters
15

16

17
Strengths
Opportunities
Weakness
Threats
•Unique approach
•Functionality
Simplistic
•Controversies
•Inability to retain
messages
•Monetize the app
•Absent On
Windows ,
BlackBerry
•Teenage segment
•Additional
features
•Legal
ramifications
•Press coverage
and public opinion

BRAND STRATEGIES :
Logo : Change in Logo
Tagline : “Real-Time Picture Chatting”
18
Distribution Of SnapChat :
Available on Android , iOS ,
 Absent onWindows and BlackBerry

Promotional Strategies
19
1. Contests
2. Discounts

3. Send Insider
Marketing
4: Preview A New
Product
20

5. Event
6. Gain Followers
With A Giveaway
21

7: Take People Behind
The Scenes
22

Pricing Strategies
APPLICATION :Free of Cost!
 COMPANY :
• Snapchat CEO Reveals Rejected
FaceBook's $3 Billion Offer
• Google reportedly offers Snapchat with $4
billion deal.
23

Competition Analysis
24
DIRECT
COMPETITION : 1.Poke 2. Instagram 3.Flickr

25

INDIRECT COMPETITION
Whatsapp Messenger
BlackBerry Messenger
WeChat
Line
Hike
Viber
Skype
26

Instagram
 Instagram is a photo sharing app that connect users.
 Instant photo uploads with real time comments and feedbacks.
 Launched in October 2010.
 150 million users worldwide.
 3 million photos uploaded daily.

Swot analysis of Instagram
Strenght
• Instant action
• Connecting people through hash
tag
• Free application
• Easy to use application
weakness
• No revenue .
• Occasional bugs and crashes
Opportunities
• Purchased by Social Gient
facebook Inc.
• Most popular photo app in the
market
• Development of mobile web
Threats
Competition getting more and more
serious
Rising interest in videos than
pictures

WeChat
29
 It is a mobile text and voice messaging application.
 Launched in October 2010 by Tencent naming
Weixin.
 Rebranded as WeChat in April 2012 for
international market.
 Had 300 million users by January 2013.

Who uses WeChat?
30
16%
40%
28%
12%
4%
AGE GROUP
0-19 20-29 30-39 40-49 50+

Swot analysis of WeChat
Strength
 Allows to send
videos,voice notes,
pictures.
 Profile Picture Facility
 No need to add friends
 Available for all
platforms
Weakness
 Not diversified
 Weak distribution of
network

Opportunities
 Advanced technology
 Recognized application
 Modernization of people
 Increased demand for
smartphones
Threats
 Competition
 Product substitution
 Similar applications for
free too.

Business Plan for India
33
Objectives
 Establishing the brand
 Penetrating the big Indian youth market
Segmentation
 Mainly targeting the teens and the 20's users
 Psychographic Segmentation
Positioning
 Creating a brand image of SnapChat through Celebrity
Endorsements

34

4Ps
35
Product
 Direct addition of a friend list
 Profile Picture and with a Status Facility.
 Conversation (self destructive in nature) features
 More Security Options to curb Sexting Issues
Place
 Metropolitan Cities, Followed by Other Major Cities
 Rural India

36
Promotions
 Social Media Forums
 Celebrity Endorsements
 Free Recharge offers And Discount Coupons
 Web Banners on Websites
Price
 Free of Cost

37

Internet snapchat

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