Market Applications and Practices of Internet Marketing
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This document discusses the internet and internet marketing. It provides statistics on internet usage in India, such as the number of internet and smartphone users. It also discusses challenges of internet marketing like content creation and legal compliance. Further, it explores various internet marketing strategies like search engine optimization, social media marketing and more. Specific strategies for Snapchat and other apps are also outlined.
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Market Applications and Practices of Internet Marketing
- 1. Market Applications And Practices INTERNET Afshan Hirji -50 Rajendra Hiwale -51 Rameez Iraqi -52 Adhithi Iyer -53 Aditya Iyer -54 Dinesh Jadhav -55
- 2. Internet Internet Marketing 2/17/2014 2 Global Network Who owns the Internet? Internet & World Wide Web Communication
- 3. Worldwide Users Internet Marketing 2/17/2014 3
- 4. Internet trends in India Internet Marketing 2/17/2014 4 In a span of four years (2008-2012) India added 88 Million internet users reaching to total of 137 Million internet, growing 26% In 2013, there are 67 million smartphone subscribers, which is 6% of the total subscribers in India, growing at the rate of 52% . More than 50% of Indians share almost everything or most things online in comparison to 15 % in US and 24% Globally
- 5. Challenges & Problems faced by internet marketing Internet Marketing 2/17/2014 5 Creating Content Converting leads to sales Reliability And Security Issues Technical skills Keeping pace with market and technological change Abiding by laws and legislations Ensuring maximum access
- 6. Contribution to GDP Internet Marketing 2/17/2014 6 Internet services and devices industry has potential to increase its contribution to up to 3.3 per cent to India's Gross domestic product by 2015, a report by McKinsey & Company. "The Internet currently contributes a modest 1.6 per cent to India's GDP in line with most aspiring countries. This could grow to 2.8-3.3 per cent by 2015, if India achieves its potential for growth in the number of Internet users and Internet technology related consumption and investment over this period
- 9. Search Engine Optimization (SEO) Internet marketing Blog Marketing Affiliate Marketing Pay Per Click Viral Marketing Search Engine Marketing
- 11. SNAPCHAT May 2009 | Co-founders Bobby Murphy and Evan Spiegel meet at Stanford February 2011 | Version 1.0 of the Snapchat Prototype is tested June 2011 | Version 2.0 (official) of Snapchat is tested September 2011 | Initial Launch of Snapchat App June 2012 | Over 100 million photos have been shared over Snapchat September 26, 2012 | Snapchat celebrates its 1- year birthday October, 2012 | Snapchat releases version for Android platform Developers Evan Spiegel David Kravitz Bobby Murphy Daniel Smith • Photos shared through Snapchat are known as “SNAPS”. • Time limit for view of snaps then that snap will be hidden and deleted from server. • Began under the name of “Picaboo” • App’s mascot is "Ghostface Chillah“
- 12. Internet Marketing 2/17/2014 12
- 13. Internet Marketing 2/17/2014 13
- 14. Brand Milestones Internet Marketing 2/17/2014 14 Dosomething.Org Taps Snapchat For Teen-Centric Valentine’s Campaign Snapchat to Celebrate 1 Billionth Snap Shared with Massive “Group Snap” in Times Square Snapchat Named Best Mobile App | Crunchies Awards 2013
- 15. S Demographic Behavioural Psychographic T Youth Venture capital firms. P Changing trends D Phenomenal Privacy Fancy text Smart filters Internet Marketing 2/17/2014 15
- 16. Internet Marketing 2/17/2014 16
- 17. Internet Marketing 2/17/2014 17 Strengths Opportunities Weakness Threats •Unique approach •Functionality Simplistic •Controversies •Inability to retain messages •Monetize the app •Absent On Windows , BlackBerry •Teenage segment •Additional features •Legal ramifications •Press coverage and public opinion
- 18. BRAND STRATEGIES : Logo : Change in Logo Tagline : “Real-Time Picture Chatting” Internet Marketing 2/17/2014 18 Distribution Of SnapChat : Available on Android , iOS , Absent onWindows and BlackBerry
- 19. Promotional Strategies Internet Marketing 2/17/2014 19 1. Contests 2. Discounts
- 20. 3. Send Insider Marketing 4: Preview A New Product Internet Marketing 2/17/2014 20
- 21. 5. Event 6. Gain Followers With A Giveaway Internet Marketing 2/17/2014 21
- 22. 7: Take People Behind The Scenes Internet Marketing 2/17/2014 22
- 23. Pricing Strategies APPLICATION :Free of Cost! COMPANY : • Snapchat CEO Reveals Rejected FaceBook's $3 Billion Offer • Google reportedly offers Snapchat with $4 billion deal. Internet Marketing 2/17/2014 23
- 24. Competition Analysis Internet Marketing 2/17/2014 24 DIRECT COMPETITION : 1.Poke 2. Instagram 3.Flickr
- 25. Internet Marketing 2/17/2014 25
- 26. INDIRECT COMPETITION Whatsapp Messenger BlackBerry Messenger WeChat Line Hike Viber Skype Internet Marketing 2/17/2014 26
- 27. Instagram Instagram is a photo sharing app that connect users. Instant photo uploads with real time comments and feedbacks. Launched in October 2010. 150 million users worldwide. 3 million photos uploaded daily.
- 28. Swot analysis of Instagram Strenght • Instant action • Connecting people through hash tag • Free application • Easy to use application weakness • No revenue . • Occasional bugs and crashes Opportunities • Purchased by Social Gient facebook Inc. • Most popular photo app in the market • Development of mobile web Threats Competition getting more and more serious Rising interest in videos than pictures
- 29. WeChat Internet Marketing 2/17/2014 29 It is a mobile text and voice messaging application. Launched in October 2010 by Tencent naming Weixin. Rebranded as WeChat in April 2012 for international market. Had 300 million users by January 2013.
- 30. Who uses WeChat? AGE GROUP 0-19 20-29 30-39 40-49 50+ Internet Marketing 2/17/2014 30 16% 40% 28% 12% 4%
- 31. Swot analysis of WeChat Strength Allows to send videos,voice notes, pictures. Profile Picture Facility No need to add friends Available for all platforms Weakness Not diversified Weak distribution of network
- 32. Opportunities Advanced technology Recognized application Modernization of people Increased demand for smartphones Threats Competition Product substitution Similar applications for free too.
- 33. Business Plan for India Internet Marketing 2/17/2014 33 Objectives Establishing the brand Penetrating the big Indian youth market Segmentation Mainly targeting the teens and the 20's users Psychographic Segmentation Positioning Creating a brand image of SnapChat through Celebrity Endorsements
- 34. Internet Marketing 2/17/2014 34
- 35. 4Ps Internet Marketing 2/17/2014 35 Product Direct addition of a friend list Profile Picture and with a Status Facility. Conversation (self destructive in nature) features More Security Options to curb Sexting Issues Place Metropolitan Cities, Followed by Other Major Cities Rural India
- 36. Internet Marketing 2/17/2014 36 Promotions Social Media Forums Celebrity Endorsements Free Recharge offers And Discount Coupons Web Banners on Websites Price Free of Cost
- 37. Internet Marketing 2/17/2014 37