1. Afsheen Khan
INSTAGRAM
A Friendly Social Photography Network
Instagram is a free photo sharing application that allows users to take photos, apply a filter, and share it
on the service or a variety of other social networking services, including Facebook, Twitter, Foursquare,
Tumblr, Flickr, and Posterous. The application is compatible with any iPhone, iPad or iPod Touch running
iOS 3.1.2 or above or any Android device running Android 2.2 or above.
Benefits of using Instagram for businesses:
Get likes in seconds from people around the world
Create worldwide connections, tags connect the people
of same interest in seconds
Availability of advance filters enables your followers to
be creative and shoot like a pro
Businesses can even create sales leads for their
products through Instagram
Popularity: 30+ million uses in
less than 2 years, in first 9
months - 150 million photos,
Took flickers 2 years to reach
100-million photo milestone.
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The kind of businesses, which are using Instagram as a social media tool and have gained influence
through sharing photos on Instagram
Brands (Footwear, apparels, bikes and cars, accessories), Electronics (Mobile phones, LCDs),NGOs,
Public Figures, Media agencies, Online businesses, Services ( Aviation, telecom)
3. B2B companies that are effectively utilizing Instagram as a component of their social med
efforts:
are effectively utilizing Instagram as a component of their social med
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are effectively utilizing Instagram as a component of their social media marketing
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CREATE AN ACCOUNT
Step 1: Go to the application and download free Instagram application
Step 2: Enter the Instagram application and click Sign Up
Step 3: Enter your personal detail and press “Done”
Step 4: Choose friends to connect with by clicking on the option listed. For example connect friends
from Facebook, twitter etc.
Step 5: Pick friends from Facebook or twitter and start following
Step 6: If interested choose the most suggested/popular users to follow
Step 7: Use search names and usernames option to find profiles on Instagram
The moment you start using Instagram, you would get the following options: Home feed, popular
photos, Take/share photo, News, Settings
5. Elements for Business Profile Management
Photos: Shows total number of photos uploaded by you.
For business profile, it is strongly recommended to set the photo privacy to public. Hence,
everyone can see the images shared by you.
Followers: Total number of users following
Share your Instagram profile URL on other social media accounts. The inc
followers is a true parameter to measure your business profile popularity.
Following: The number of users
Photo Map: Shows photos tagged in a map, Add locations with each picture you upload
Add a Bio, that describes about your company/business/brand
Add correct private Info like Email id, Mobile no, Gender
Add a website link or blog link to your profile
User Name : Any user can search you on Instagram through your user name
username similar to your facebook and twitter usernames
rofile Management on Instagram
Photos: Shows total number of photos uploaded by you.
For business profile, it is strongly recommended to set the photo privacy to public. Hence,
everyone can see the images shared by you.
number of users following you
Share your Instagram profile URL on other social media accounts. The increasing number of
followers is a true parameter to measure your business profile popularity.
Following: The number of users you are following
Photo Map: Shows photos tagged in a map, Add locations with each picture you upload
about your company/business/brand
Add correct private Info like Email id, Mobile no, Gender
Add a website link or blog link to your profile
User Name : Any user can search you on Instagram through your user name, you should add a
acebook and twitter usernames
Afsheen Khan
For business profile, it is strongly recommended to set the photo privacy to public. Hence,
reasing number of
Photo Map: Shows photos tagged in a map, Add locations with each picture you upload
you should add a
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Businesses should keep in mind below mentioned goals while using Instagram as a social media tool:
Promote Transparency: Allow your Instagram account to tell “behind the scenes” stories of your
brand or company. This enables your customers to develop credibility on your brand or
products. The goal of companies is to find valuable, compelling, or entertaining images to share
with their audience like merchandise, celebrations, events, employee’s goodwill and great
angles with close ups of your product
Engage & interact: Create user engagement by promoting interactions with followers. This can
be done by replying to the comments of followers with a “@” tag and Thank followers for like
and comment.
Use Hash tags to join conversation: Hash tags are a hyperlinked word that aggregates photo
into a batch. Continue to use a unique hash tag for your brand and in time, users may start to
use this hash tag in their own content related to your brand. The more users you can encourage
to use the hash tag, the better.
Post Frequency: Consistently share quality content to enthrall followers and gain new followers.
Sharing
o Pictures along with the caption can be shared directly on Facebook, Twitter, Flicker through
Instagram
o Tag locations to the pictures
Share photo on multiple social media accounts of
your business. You can on/off the automatic photo
share for a particular account
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How to promote your business on Instagram
Photo Contest: Arrange photo contests to increase user engagement and it is suggested to use
brand-specific hash tag for the contest. Instagram photo contests are worth the time and effort
because they give an incentive for users to share better content and allow brands to reuse it.
Feature your privileged customers: Make your customers feel special by asking them to share
their experiences with brand/product/service in the form of photos. The best photos would be
shared on the business profile.
Feature your upcoming products: Use instagram to inform your customers about the existing or
upcoming products of your company.
Show uses of your products: Educate followers Share pictures depicting the multiple uses of
your company’s product.
Latest event pictures: Share event or celebration picture.
Discounts and promo deals: Educate users about the discounts, schemes and promo deals
through photos of the deals.
Store Photos: Everybody likes to be the first to know… Make your Instagram followers feel
special and give them exclusive previews of products and services, or virtual tours of your new
stores, production facilities or offices in the making.
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How to increase followers on Instagram
Use Hash tags: For example, if you take a picture of the Eiffel Tower, include "#paris" or
"#eiffeltower" in the description and anyone looking for photos taken in Paris will be able to find
your picture. However, do not overuse them in your photo’s descriptions.
Use popular hash tags: Here is a list of Top twenty hash tags on Instagram, that can be used
1. #love
2. #instagood
3. #me
4. #tbt
5. #cute
6. #photooftheday
7. #tweegram
8. #beautiful
9. #instadaily
10. #summer
11. #instagramhub
12. #follow
13. #iphoneonly
14. #igdaily
15. #bestoftheday
16. #instamood
17. #iphonesia
18. #picoftheday
19. #igers
20. #girl
Use popular filters : Here are the 10 most popular filters you can use:
1. Normal
2. Earlybird
3. X-Proll
4. Hefe
5. Rise
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6. Valencia
7. Amaro
8. Brannan
9. Lomo-fi
10. Hudson
Photo Filters available on Instagram
Integrate other social media accounts (facebook, twitter, flickr etc.) with instagram
Geotag your photos
Follow and compliment other users: Follow “Suggested Users” by selecting “Find Friends” >
”Suggested Users”.
Make a Public Profile: From the settings page, under 'Privacy,, make sure the "photos are
private" toggle is set to OFF. This allows other Instagram users to follow you and view your
photos without your authorization.
Install an Instagram Badge on Your Website: Badges, which you can use to link to and promote
your web profile
10. Measurement & Analysis
As there is no in-built analytic tool to measure the performance of your business instagram
however you can check the performance
Posted photos in a week/mon
Followers increased in a week/month
Likes received
Comments received
Check Google Analytics to check the total visits from Instagram
Instagram insight
built analytic tool to measure the performance of your business instagram
performance of your Instagram profile through:
Posted photos in a week/month
Followers increased in a week/month
Check Google Analytics to check the total visits from Instagram
Afsheen Khan
built analytic tool to measure the performance of your business instagram profile,
