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@AgencyNation
7Marketing Tactics for
INSURANCE AGENTS
is one of the most
powerful marketing tools
for insurance agents.
It’s more than just a website
to show off your work history
and connect with other
professionals.
With just under 400 million users,
there are more than enough
potential clients to keep your
insurance agency busy.
All you have to do is
reach them.
But there is a strategy
for effective marketing
on LinkedIn.
Simply having a
profile isn't enough
to attract clients.
Attract more clients
and
transform your business
with these
7 LinkedIn marketing
tactics for insurance
agents.
OPTIMIZE
Your
Profile
Your LinkedIn profile needs to
be optimized so potential
clients can find you easily.
LinkedIn Optimization Checklist:
 Upload a professional profile image
 Include keywords in your headline
 Complete each...
LinkedIn Optimization Checklist:
 Showcase your honors, awards,
and certifications
 Feature professional memberships
 I...
Spend the time to do it right and
you won't have to mess with it
again, except for minor updates.
Join
LinkedIn
GROUPS
LinkedIn groups are excellent for
networking with other agents
and for sharing industry advice
with each other.
Share marketing tips, discuss
industry trends, and act as a
supportive community for all of
their fellow members.
Featuring these groups on your
profile also adds credibility and
makes your profile look more
complete to prospective clie...
Create Content on
LinkedIn PUBLISHER
When you create a post on
LinkedIn Publisher, your post
will automatically become part
of LinkedIn's Pulse network
When you create a post on
LinkedIn Publisher, your post
will automatically become part
of LinkedIn's Pulse network
… and g...
Getting started is
easy and the
engagement is
often much
higher than
insurance agents
see on their own
websites.
The only real downside is that
you don't own the content and it will
be featured exclusively on LinkedIn.
SHARE CONTENT
from Your
Company Blog
LinkedIn is one of the best outlets
for promoting your business-
related blog content.
It can be a massive lead generator
but it's often overlooked in favor of
Facebook and Twitter.
Potential clients are more likely to
engage with your content on LinkedIn
than they are elsewhere because of its
professio...
Always Be
CONNECTING
Your ability to
meet new
prospects is
largely
determined by
the size of your
network and
the quality of
your
connections.
Don't start rapidly connecting
with random people for the sake
of having a gigantic network.
You want to make real, genuine
connections in large quantities.
You'll find that
more people will
start reaching out
to you when you
optimize your
profile, get active
in groups, and
publ...
Add a Link to Your
Profile in Your
EMAIL SIGNATURE
Each email you send is an opportunity
for a new connection on LinkedIn.
Put a link to your profile on your
website and other social media pages.
People won't think to
find you on LinkedIn
if they don't know
you're there.
GENERATE LEADS
with LinkedIn Ads
Other than Facebook, LinkedIn has
the best overall advertising platform
of the social media networks.
But pay-per-click advertising can
quickly drain your marketing budget if
you don't have a solid game plan.
Do some research first and start
your first campaign with a limited
budget to test things out.
Ready to grow your
LinkedIn network
AND your business?
Grab your FREE ebook
to get started!
DOWNLOAD
HERE
Build Your
Personal
Brand and
Insurance
Business on
LinkedIN
Grab your FREE ebook
to get started!
DOWNLOAD
HERE
Build Your
Personal
Brand and
Insurance
Business on
LinkedIN
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7 LinkedIn Marketing Tactics for Insurance Agents

Did you know that LinkedIn is one of the most powerful marketing tools for insurance agents?
LinkedIn is more than a social media network to show off your work history and connect with other professionals.
There is a strategy for effective LinkedIn marketing. Simply having a profile isn’t enough to attract clients, but you’re on the right track if you do have one already. Here are 7 LinkedIn marketing tactics for insurance agents.

  • Be the first to comment

7 LinkedIn Marketing Tactics for Insurance Agents

  1. 1. @AgencyNation 7Marketing Tactics for INSURANCE AGENTS
  2. 2. is one of the most powerful marketing tools for insurance agents.
  3. 3. It’s more than just a website to show off your work history and connect with other professionals.
  4. 4. With just under 400 million users, there are more than enough potential clients to keep your insurance agency busy.
  5. 5. All you have to do is reach them.
  6. 6. But there is a strategy for effective marketing on LinkedIn.
  7. 7. Simply having a profile isn't enough to attract clients.
  8. 8. Attract more clients and transform your business with these 7 LinkedIn marketing tactics for insurance agents.
  9. 9. OPTIMIZE Your Profile
  10. 10. Your LinkedIn profile needs to be optimized so potential clients can find you easily.
  11. 11. LinkedIn Optimization Checklist:  Upload a professional profile image  Include keywords in your headline  Complete each section with detailed descriptions  Add skills and get endorsements for those skills
  12. 12. LinkedIn Optimization Checklist:  Showcase your honors, awards, and certifications  Feature professional memberships  Incorporate branding into your background image  Add a link to your website
  13. 13. Spend the time to do it right and you won't have to mess with it again, except for minor updates.
  14. 14. Join LinkedIn GROUPS
  15. 15. LinkedIn groups are excellent for networking with other agents and for sharing industry advice with each other.
  16. 16. Share marketing tips, discuss industry trends, and act as a supportive community for all of their fellow members.
  17. 17. Featuring these groups on your profile also adds credibility and makes your profile look more complete to prospective clients.
  18. 18. Create Content on LinkedIn PUBLISHER
  19. 19. When you create a post on LinkedIn Publisher, your post will automatically become part of LinkedIn's Pulse network
  20. 20. When you create a post on LinkedIn Publisher, your post will automatically become part of LinkedIn's Pulse network … and get your message in front of thousands (or millions) of people!
  21. 21. Getting started is easy and the engagement is often much higher than insurance agents see on their own websites.
  22. 22. The only real downside is that you don't own the content and it will be featured exclusively on LinkedIn.
  23. 23. SHARE CONTENT from Your Company Blog
  24. 24. LinkedIn is one of the best outlets for promoting your business- related blog content.
  25. 25. It can be a massive lead generator but it's often overlooked in favor of Facebook and Twitter.
  26. 26. Potential clients are more likely to engage with your content on LinkedIn than they are elsewhere because of its professional atmosphere.
  27. 27. Always Be CONNECTING
  28. 28. Your ability to meet new prospects is largely determined by the size of your network and the quality of your connections.
  29. 29. Don't start rapidly connecting with random people for the sake of having a gigantic network.
  30. 30. You want to make real, genuine connections in large quantities.
  31. 31. You'll find that more people will start reaching out to you when you optimize your profile, get active in groups, and publish content.
  32. 32. Add a Link to Your Profile in Your EMAIL SIGNATURE
  33. 33. Each email you send is an opportunity for a new connection on LinkedIn.
  34. 34. Put a link to your profile on your website and other social media pages.
  35. 35. People won't think to find you on LinkedIn if they don't know you're there.
  36. 36. GENERATE LEADS with LinkedIn Ads
  37. 37. Other than Facebook, LinkedIn has the best overall advertising platform of the social media networks.
  38. 38. But pay-per-click advertising can quickly drain your marketing budget if you don't have a solid game plan.
  39. 39. Do some research first and start your first campaign with a limited budget to test things out.
  40. 40. Ready to grow your LinkedIn network AND your business?
  41. 41. Grab your FREE ebook to get started! DOWNLOAD HERE Build Your Personal Brand and Insurance Business on LinkedIN
  42. 42. Grab your FREE ebook to get started! DOWNLOAD HERE Build Your Personal Brand and Insurance Business on LinkedIN

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