The money is in search engine marketing. Today we’re going to discuss how to use Local SEO to grow your business using an easy to digest infographic. No longer is the default practice for insurance buyers to pick the phone and call their local agent when a problem with their insurance arises. Instead the modern insurance consumer turn to Internet (but essentially Google). The purpose of Local SEO is ensure that when insurance buyers in your local market begin researching their decision, that research is taking place on your website.