SlideShare a Scribd company logo
1 of 40
Download to read offline
@AgencyNation
Why Failure Is an
Option for the
Insurance
Industry
Fail fast.
Fail fast.
Fail often.
Fail fast.
Fail often.
Fail forward.
The sexification of
failure has been
popularized by
start-up culture
permeating every
business community
in America.
How can this be?
How can failure be a
positive for our
business?
Is failure really the
key to success in the
modern marketplace?
The
Failure
Culture
The Failure Culture is a
phenomena in defiance of
perfectionism and
bureaucracy.
Only by doing the thing
will we ever really know if
it’s good for our business.
If you’re not failing, you’re
not going to innovate.
The Failure
Culture teaches us
to fall in love with
performance,
not process.
Without process, our work becomes
inefficient and ineffective.
But process without a
focus on performance
leads to stagnation.
Falling in love with performance
obliterates stagnation…
and this is our goal.
Action
Trumps
Failure
In order to perform,
we must take action.
If we take enough action, it’s
inevitable, we are going to fail.
A tactic won’t work.
A strategy won’t yield ROI.
An advertisement won’t convert.
At different degrees, there
are many ways to fail.
But “fail” isn’t the proper
terminology.
These are tests.
The real failure is when these
actions are not taken.
“I don’t like the word ‘fail.’ It
leads to a negative reaction. It’s
about having a hypothesis, and
testing it. If the results don’t
match your hypothesis, you’ve
got data. If the results do
match your hypothesis, then
you have a discovery.”
- Rob Shelton, global
innovation chief for PwC
Innovation should follow a
more scientific process.
Failure is simply new data
informing our next action,
moving us one step closer to
discovery and success.
How Failure
Fits Insurance
In the insurance industry, we don’t
sell shoes or smartphone apps.
We sell a legal contract.
We can NOT fail at…
• front line underwriting
• servicing client policies
• processing claims
But when it comes to
sales, marketing and
customer experience,
failure should be an
everyday part of growing
your insurance business.
Failure does
not have to be
forever.
When we fail with intention,
(think testing ideas, concepts and
strategies), we’re not actually failing.
We’re creating
learning experiences
to inform our next action.
Action
Action
Failure
+
Action
Learning
Failure
+
+
=
Action
Learning
GROWTHFailure
+
+
But the only way to learn what
works is to take the leap.
Stop worrying about
what can go wrong and
jump into action.
Ready to fail
take action?
Get FOUND!
Grab Your FREE
copy of
Download
Here
Local SEO for
Insurance
Agents
Get FOUND!
Grab Your FREE
copy of
Download
Here
Click now!
Local SEO for
Insurance
Agents

More Related Content

Viewers also liked

Battista Biggio @ ICML 2015 - "Is Feature Selection Secure against Training D...
Battista Biggio @ ICML 2015 - "Is Feature Selection Secure against Training D...Battista Biggio @ ICML 2015 - "Is Feature Selection Secure against Training D...
Battista Biggio @ ICML 2015 - "Is Feature Selection Secure against Training D...Pluribus One
 
Digital Disruption of the Insurance Industry
Digital Disruption of the Insurance IndustryDigital Disruption of the Insurance Industry
Digital Disruption of the Insurance IndustryStephan Linnenbank RM CPE
 
Introspection
IntrospectionIntrospection
IntrospectionShiko Foo
 
What Is The Minimum Viable Product?
What Is The Minimum Viable Product?What Is The Minimum Viable Product?
What Is The Minimum Viable Product?Venture Hacks
 
Insurance Industry Research & Analysis
Insurance Industry Research & AnalysisInsurance Industry Research & Analysis
Insurance Industry Research & AnalysisPropane Studio
 
Introspective techniques
Introspective techniquesIntrospective techniques
Introspective techniquesxubangallego
 
Introspective
IntrospectiveIntrospective
IntrospectiveBella Mia
 
Insurance Industry Transformation & Omni-Channel for Am Faml 4-21-15
Insurance Industry Transformation & Omni-Channel for Am Faml 4-21-15Insurance Industry Transformation & Omni-Channel for Am Faml 4-21-15
Insurance Industry Transformation & Omni-Channel for Am Faml 4-21-15Rob Cornwell
 
Black Box Thinking - The Surprising Truth About Success
Black Box Thinking - The Surprising Truth About SuccessBlack Box Thinking - The Surprising Truth About Success
Black Box Thinking - The Surprising Truth About SuccessMatthew Syed
 
Mastering Digital Disruption in Retail
Mastering Digital Disruption in RetailMastering Digital Disruption in Retail
Mastering Digital Disruption in RetailScopernia
 

Viewers also liked (13)

Battista Biggio @ ICML 2015 - "Is Feature Selection Secure against Training D...
Battista Biggio @ ICML 2015 - "Is Feature Selection Secure against Training D...Battista Biggio @ ICML 2015 - "Is Feature Selection Secure against Training D...
Battista Biggio @ ICML 2015 - "Is Feature Selection Secure against Training D...
 
Digital Disruption of the Insurance Industry
Digital Disruption of the Insurance IndustryDigital Disruption of the Insurance Industry
Digital Disruption of the Insurance Industry
 
Introspection
IntrospectionIntrospection
Introspection
 
What Is The Minimum Viable Product?
What Is The Minimum Viable Product?What Is The Minimum Viable Product?
What Is The Minimum Viable Product?
 
Insurance Industry Research & Analysis
Insurance Industry Research & AnalysisInsurance Industry Research & Analysis
Insurance Industry Research & Analysis
 
Introspective techniques
Introspective techniquesIntrospective techniques
Introspective techniques
 
TransLGX Pitch Deck
TransLGX Pitch DeckTransLGX Pitch Deck
TransLGX Pitch Deck
 
Introspection
IntrospectionIntrospection
Introspection
 
Introspective
IntrospectiveIntrospective
Introspective
 
CPCU 520 Chapter Five
CPCU 520 Chapter FiveCPCU 520 Chapter Five
CPCU 520 Chapter Five
 
Insurance Industry Transformation & Omni-Channel for Am Faml 4-21-15
Insurance Industry Transformation & Omni-Channel for Am Faml 4-21-15Insurance Industry Transformation & Omni-Channel for Am Faml 4-21-15
Insurance Industry Transformation & Omni-Channel for Am Faml 4-21-15
 
Black Box Thinking - The Surprising Truth About Success
Black Box Thinking - The Surprising Truth About SuccessBlack Box Thinking - The Surprising Truth About Success
Black Box Thinking - The Surprising Truth About Success
 
Mastering Digital Disruption in Retail
Mastering Digital Disruption in RetailMastering Digital Disruption in Retail
Mastering Digital Disruption in Retail
 

Recently uploaded

Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 

Recently uploaded (20)

Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 

Why Failure is an Option for the Insurance Industry