Fail fast. Fail often. Fail forward. The sexification of failure has been popularized by start-up culture permeating every business community in America. How can this be? How can failure be a positive for our business? Is failure really the key to success in the modern marketplace or is it as Forbes describes, just “Trendy Mythology.” This is the failure culture.

1. @AgencyNation
Why Failure Is an
Option for the
Insurance
Industry

2. Fail fast.

3. Fail fast.
Fail often.

4. Fail fast.
Fail often.
Fail forward.

5. The sexification of
failure has been
popularized by
start-up culture
permeating every
business community
in America.

6. How can this be?
How can failure be a
positive for our
business?
Is failure really the
key to success in the
modern marketplace?

7. The
Failure
Culture

8. The Failure Culture is a
phenomena in defiance of
perfectionism and
bureaucracy.

9. Only by doing the thing
will we ever really know if
it’s good for our business.

10. If you’re not failing, you’re
not going to innovate.

11. The Failure
Culture teaches us
to fall in love with
performance,
not process.

12. Without process, our work becomes
inefficient and ineffective.

13. But process without a
focus on performance
leads to stagnation.

14. Falling in love with performance
obliterates stagnation…
and this is our goal.

15. Action
Trumps
Failure

16. In order to perform,
we must take action.

17. If we take enough action, it’s
inevitable, we are going to fail.

18. A tactic won’t work.
A strategy won’t yield ROI.
An advertisement won’t convert.

19. At different degrees, there
are many ways to fail.

20. But “fail” isn’t the proper
terminology.
These are tests.

21. The real failure is when these
actions are not taken.

22. “I don’t like the word ‘fail.’ It
leads to a negative reaction. It’s
about having a hypothesis, and
testing it. If the results don’t
match your hypothesis, you’ve
got data. If the results do
match your hypothesis, then
you have a discovery.”
- Rob Shelton, global
innovation chief for PwC

23. Innovation should follow a
more scientific process.

24. Failure is simply new data
informing our next action,
moving us one step closer to
discovery and success.

25. How Failure
Fits Insurance

26. In the insurance industry, we don’t
sell shoes or smartphone apps.
We sell a legal contract.

27. We can NOT fail at…
• front line underwriting
• servicing client policies
• processing claims

28. But when it comes to
sales, marketing and
customer experience,
failure should be an
everyday part of growing
your insurance business.

29. Failure does
not have to be
forever.

30. When we fail with intention,
(think testing ideas, concepts and
strategies), we’re not actually failing.

31. We’re creating
learning experiences
to inform our next action.

32. Action

33. Action
Failure
+

34. Action
Learning
Failure
+
+

35. =
Action
Learning
GROWTHFailure
+
+

36. But the only way to learn what
works is to take the leap.

37. Stop worrying about
what can go wrong and
jump into action.

38. Ready to fail
take action?

39. Get FOUND!
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40. Get FOUND!
Grab Your FREE
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Insurance
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